Hamilton Watch Company Audience in United States

Hamilton Watch Company logo

Hamilton Watch Company has an estimated audience of 1,118,074 people in United States. 37.8% are female, 62.2% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Marc Benioff, Luxury Watches, Mechanical watch, Rado (watch), Swatch.

The average Hamilton Watch Company fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marc Benioff, Luxury Watches, Mechanical watch, with strongest over-indexing on Marc Benioff (49.66× the country average). Demographically, the Hamilton Watch Company audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Hamilton Watch Company fans

Demographic split for Hamilton Watch Company audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.0
Estimated audience size1,118,074

Audience persona

The typical Hamilton Watch Company fan in United States is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Marc Benioff.

Top regions in United States

Top regions ranked by reach for Hamilton Watch Company in United States
RegionReachAffinity
California156,4341.27×
Texas117,3361.22×
Florida87,1791.15×
New York81,6851.31×
Pennsylvania51,6321.37×
Illinois45,0611.21×
North Carolina39,3271.17×
New Jersey38,8641.37×
Georgia37,0351.08×
Virginia36,2001.33×
Ohio34,2150.99×
Massachusetts28,6981.3×
Washington27,6291.23×
Michigan26,4420.9×
Tennessee24,6251.1×
Arizona21,0360.92×
Colorado19,8011.12×
Indiana19,6400.96×
Maryland18,9480.99×
South Carolina17,6631.05×
Missouri16,3840.91×
Alabama14,4330.92×
Minnesota13,8610.87×
Connecticut13,7341.22×
Kentucky13,2760.95×
Wisconsin12,5710.75×
Louisiana12,3540.86×
Oklahoma11,9390.96×
Oregon11,2210.88×
Nevada10,1030.93×
Utah9,7660.98×
Kansas8,0680.92×
Arkansas7,8930.86×
Iowa6,7820.74×
Mississippi6,3230.69×
Washington, District of Columbia5,0241.49×
Hawaii4,9851.04×
New Hampshire4,7951.09×
Idaho4,7330.84×
Nebraska4,6950.84×
New Mexico4,5950.82×
West Virginia4,0940.79×
Rhode Island3,6591.03×
Maine3,5140.88×
Delaware2,7070.88×
Alaska2,5101.05×
Montana2,4170.78×
Vermont1,9350.99×
North Dakota1,6980.74×
South Dakota1,5090.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hamilton Watch Company audience
BrandAffinityCategory
Marc Benioff49.66×Technology & Electronics
Luxury Watches12.76×Fashion & Accessoires
Mechanical watch14.38×Fashion & Accessoires
Rado (watch)27.95×Fashion & Accessoires
Swatch20.36×Fashion & Accessoires
Automatic watch13.72×Fashion & Accessoires
Zenith19.32×Fashion & Accessoires
Glashütte30.76×Travel & Leisure
Raymond Weil37.2×Fashion & Accessoires
Pocket watch12.13×Fashion & Accessoires
Yahoo! Finance3.56×Business & Career
Frédérique Constant24.48×Fashion & Accessoires
Special edition9.96×Shopping
Longines13.47×Fashion & Accessoires
G-Shock9.37×Fashion & Accessoires
Zuma (restaurant)33.7×Food & Beverages
Ulysse Nardin16.41×Fashion & Accessoires
Oris (company)19.86×Fashion & Accessoires
Richard Mille13.19×Fashion & Accessoires
Lost in Translation (film)15.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hamilton Watch Company audience
TraitClusterScore
Luxury OrientationPREMIUM4.09
Convenience OrientationPREMIUM2.45
Quality AwarenessPREMIUM2.37
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.81
Design AffinityPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Hamilton Watch Company
CountryShare
United States18.2%
New Zealand12.6%
China7.8%

See Hamilton Watch Company audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Hamilton Watch Company have in United States?

Hamilton Watch Company has an estimated audience of 1,118,074 people in United States, concentrated in California and Texas.

What is the gender split and age of Hamilton Watch Company fans?

37.8% of Hamilton Watch Company fans are female, 62.2% are male, with an average age of 38.0 years.

Which brands do Hamilton Watch Company fans like most?

Hamilton Watch Company fans show strongest brand affinity for Marc Benioff (49.66×), Luxury Watches (12.76×), and Mechanical watch (14.38×) over the country average.

Where do Hamilton Watch Company fans live in United States?

Hamilton Watch Company fans in United States are most concentrated in California (reach 156,434), Texas (reach 117,336), and Florida (reach 87,179). These three regions account for the largest share of the active audience.

What other brands do Hamilton Watch Company fans also like?

Beyond Hamilton Watch Company itself, the audience over-indexes on Luxury Watches (12.76×), Mechanical watch (14.38×), Rado (watch) (27.95×), and Swatch (20.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton Watch Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.