Rascasse Audience Intelligence

Hamilton Watch Company Target Market in United States

A data profile of the people who buy, follow and care about Hamilton Watch Company in United States — modelled from more than twelve digital signal sources. Hamilton Watch Company has an estimated audience of 1,215,428 people in United States.

#10among Watches in United States#2116among Brand in United States#861in Fashion & Accessoires

The average Hamilton Watch Company fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marc Benioff, Swatch, Luxury Watches, with strongest over-indexing on Marc Benioff (49.66× the country average).

Demographically, the Hamilton Watch Company audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamilton Watch Company fan in United States is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Marc Benioff.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamilton Watch Company profile in United States.

Audience size
1.2M
in United States
Gender
37.8%♀
62.2% male
Age
38.0
average years
Country rank
#20694
Brand in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hamilton Watch Company

37.8% are female, 62.2% are male, average age 38.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Hamilton Watch Company audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.0
Estimated audience size1,215,428
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Hamilton Watch Company audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4919%
50+16%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Hamilton Watch Company audience comes from United States.

Worldwide audience distribution share by country for Hamilton Watch Company
CountryShare
United States19.1%
New Zealand12.1%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamilton Watch Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamilton Watch Company customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.35×
02Pennsylvania~50K1.33×
03New Jersey~40K1.29×
04Virginia~30K1.24×
05New York~80K1.23×
06Massachusetts~30K1.22×
07California~100K1.21×
08Washington~30K1.19×
09Texas~100K1.18×
10Connecticut~10K1.15×
11Illinois~40K1.14×
12Alaska~3K1.13×
13Florida~90K1.12×
14North Carolina~40K1.11×
15Colorado~20K1.11×
16Hawaii~5K1.11×
17New Hampshire~5K1.11×
18Tennessee~20K1.09×
19South Carolina~20K1.06×
20Georgia~40K1.04×
21Utah~10K1.03×
22Rhode Island~4K1.03×
23Vermont~2K1.00×
24Maryland~20K0.97×
25Nevada~10K0.97×
26Ohio~30K0.96×
27Alabama~10K0.96×
28Arizona~20K0.95×
29Kentucky~10K0.95×
30Idaho~5K0.95×
31Indiana~20K0.93×
32Oklahoma~10K0.92×
33Arkansas~8K0.91×
34Maine~4K0.91×
35New Mexico~5K0.90×
36Delaware~3K0.90×
37Missouri~20K0.89×
38Louisiana~10K0.89×
39Kansas~8K0.89×
40Montana~3K0.89×
41Nebraska~5K0.88×
42North Dakota~2K0.88×
43Michigan~30K0.87×
44Oregon~10K0.85×
45West Virginia~4K0.84×
46Minnesota~10K0.83×
47Mississippi~7K0.80×
48Iowa~7K0.79×
49Wisconsin~10K0.77×
50South Dakota~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Hamilton Watch Company, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamilton Watch Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamilton Watch Company audience
#·InterestCategoryAffinity×
01Marc BenioffTechnology & Electronics49.66×
02Raymond WeilFashion & Accessoires37.20×
03Zuma (restaurant)Food & Beverages33.70×
04GlashütteTravel & Leisure30.76×
05Rado (watch)Fashion & Accessoires27.95×
06Frédérique ConstantFashion & Accessoires24.48×
07SwatchFashion & Accessoires20.36×
08Oris (company)Fashion & Accessoires19.86×
09ZenithFashion & Accessoires19.32×
10Ulysse NardinFashion & Accessoires16.41×
11Lost in Translation (film)Movies & TV15.87×
12Mechanical watchFashion & Accessoires14.38×
13Automatic watchFashion & Accessoires13.72×
14LonginesFashion & Accessoires13.47×
15Richard MilleFashion & Accessoires13.19×
16Luxury WatchesFashion & Accessoires12.76×
17Pocket watchFashion & Accessoires12.13×
18Special editionShopping9.96×
19G-ShockFashion & Accessoires9.37×
20Yahoo! FinanceBusiness & Career3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamilton Watch Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamilton Watch Company audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.37×
Design AffinityPREMIUM1.85×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamilton Watch Company audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
DIY MentalityTHRILL0.73×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hamilton Watch Company's target market in United States?

Hamilton Watch Company's target market in United States covers an estimated 1,215,428 people, concentrated in California and Texas.

02

What is the gender split and age of Hamilton Watch Company customers?

37.8% of the Hamilton Watch Company audience are female, 62.2% are male, with an average age of 38.0 years.

03

Which brands do Hamilton Watch Company fans like most?

Hamilton Watch Company fans show strongest brand affinity for Marc Benioff (49.66×), Swatch (20.36×), and Luxury Watches (12.76×) over the country average.

04

Where do Hamilton Watch Company fans live in United States?

Hamilton Watch Company fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hamilton Watch Company fans also like?

Beyond Hamilton Watch Company itself, the audience over-indexes on Swatch (20.36×), Luxury Watches (12.76×), Rado (watch) (27.95×), and Mechanical watch (14.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in United States

See Hamilton Watch Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamilton Watch Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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