Rascasse Audience Intelligence

Oris (company) Target Market in United States

A data profile of the people who buy, follow and care about Oris (company) in United States — modelled from more than twelve digital signal sources. Oris (company) has an estimated audience of 876,669 people in United States.

#19among Luxury watches in United States#2643among Brand in United States#1034in Fashion & Accessoires

The average Oris (company) fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mechanical watch, Automatic watch, Horology, with strongest over-indexing on Mechanical watch (20.47× the country average).

Demographically, the Oris (company) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oris (company) fan in United States is more male, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mechanical watch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oris (company) profile in United States.

Audience size
877K
in United States
Gender
34.8%♀
65.2% male
Age
37.0
average years
Country rank
#25839
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oris (company)

34.8% are female, 65.2% are male, average age 37.0.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Oris (company) audience in United States
MetricValue
Female34.8%
Male65.2%
Average age37.0
Estimated audience size876,669
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Oris (company) audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3923%
40-4919%
50+13%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Oris (company) audience comes from United States.

Worldwide audience distribution share by country for Oris (company)
CountryShare
United States14.5%
Japan14.1%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oris (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Oris (company) customers by region in United States
#RegionReachAffinity×
01Michigan~50K2.19×
02New York~70K1.47×
03Connecticut~10K1.46×
04Washington, District of Columbia~4K1.45×
05Massachusetts~20K1.43×
06New Jersey~30K1.38×
07New Hampshire~4K1.22×
08Rhode Island~3K1.20×
09California~100K1.17×
10Washington~20K1.16×
11Utah~9K1.15×
12Florida~70K1.14×
13Maryland~20K1.13×
14Hawaii~4K1.12×
15Georgia~30K1.11×
16Virginia~20K1.11×
17Vermont~2K1.10×
18Illinois~30K1.07×
19Pennsylvania~30K1.03×
20North Carolina~30K1.02×
21Colorado~10K1.02×
22Alaska~2K1.01×
23Tennessee~20K1.00×
24Texas~70K0.96×
25Arizona~20K0.96×
26Ohio~30K0.95×
27Maine~3K0.95×
28North Dakota~2K0.94×
29South Carolina~10K0.93×
30Indiana~10K0.90×
31Minnesota~10K0.90×
32Oregon~9K0.90×
33Nevada~7K0.88×
34Nebraska~4K0.87×
35Idaho~4K0.86×
36Missouri~10K0.85×
37Alabama~10K0.85×
38Delaware~2K0.85×
39Montana~2K0.84×
40Wisconsin~10K0.83×
41South Dakota~2K0.83×
42Louisiana~9K0.82×
43Arkansas~6K0.82×
44Kentucky~9K0.81×
45New Mexico~4K0.81×
46Oklahoma~8K0.80×
47Kansas~5K0.79×
48West Virginia~3K0.78×
49Iowa~5K0.77×
50Mississippi~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Oris (company), United States
0.75×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oris (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oris (company) audience
#·InterestCategoryAffinity×
01Orient WatchFashion & Accessoires48.17×
02Diving watchFashion & Accessoires35.71×
03TissotFashion & Accessoires21.55×
04Manufacture d'horlogerieFashion & Accessoires21.44×
05GinzaShopping21.01×
06HorologyBusiness & Career20.75×
07Automatic watchFashion & Accessoires20.48×
08Mechanical watchFashion & Accessoires20.47×
09SeikoFashion & Accessoires20.43×
10Watch strapFashion & Accessoires15.43×
11OmegaFashion & Accessoires13.23×
12G-ShockFashion & Accessoires11.80×
13SemiconductorTechnology & Electronics9.08×
14Ryder CupSports8.41×
15WatchFashion & Accessoires6.01×
16Used CarsCars & Mobility5.97×
17O'Reilly Auto PartsCars & Mobility5.95×
18PGA ChampionshipSports5.93×
19AutoZoneCars & Mobility3.81×
20FIFA World Cup 2026Sports2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oris (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oris (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.51×
Quality AwarenessPREMIUM2.90×
Design AffinityPREMIUM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oris (company) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.87×
MindfulnessBALANCE0.88×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oris (company)'s target market in United States?

Oris (company)'s target market in United States covers an estimated 876,669 people, concentrated in California and Texas.

02

What is the gender split and age of Oris (company) customers?

34.8% of the Oris (company) audience are female, 65.2% are male, with an average age of 37.0 years.

03

Which brands do Oris (company) fans like most?

Oris (company) fans show strongest brand affinity for Mechanical watch (20.47×), Automatic watch (20.48×), and Horology (20.75×) over the country average.

04

Where do Oris (company) fans live in United States?

Oris (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oris (company) fans also like?

Beyond Oris (company) itself, the audience over-indexes on Automatic watch (20.48×), Horology (20.75×), Diving watch (35.71×), and Tissot (21.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury watches audiences in United States

See Oris (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oris (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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