Oris (company) Audience in United States

Oris (company) logo

Oris (company) has an estimated audience of 868,391 people in United States. 34.8% are female, 65.2% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: Mechanical watch, Automatic watch, Horology, Diving watch, Tissot.

The average Oris (company) fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mechanical watch, Automatic watch, Horology, with strongest over-indexing on Mechanical watch (20.47× the country average). Demographically, the Oris (company) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Oris (company) fans

Demographic split for Oris (company) audience in United States
MetricValue
Female34.8%
Male65.2%
Average age37.0
Estimated audience size868,391

Audience persona

The typical Oris (company) fan in United States is more male, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mechanical watch.

Top regions in United States

Top regions ranked by reach for Oris (company) in United States
RegionReachAffinity
California118,2351.24×
New York78,1661.61×
Texas72,4850.97×
Florida69,3131.18×
Michigan53,4722.35×
New Jersey32,4001.47×
Illinois32,1301.11×
Georgia31,7841.19×
Pennsylvania30,6591.05×
North Carolina27,6641.06×
Massachusetts26,4491.55×
Ohio26,4100.99×
Virginia24,5321.16×
Washington21,4951.23×
Maryland17,6521.18×
Tennessee17,5171.01×
Arizona16,9570.96×
Colorado14,2191.04×
Indiana13,8200.87×
Connecticut13,2281.52×
South Carolina12,0720.92×
Missouri11,5290.82×
Minnesota11,0780.89×
Alabama10,4270.86×
Wisconsin10,3830.79×
Oregon8,9570.9×
Louisiana8,5680.77×
Kentucky8,3450.77×
Utah7,6410.98×
Nevada7,3770.88×
Oklahoma6,7520.7×
Arkansas5,2150.73×
Iowa4,9210.69×
Kansas4,8200.7×
New Hampshire4,4841.31×
Mississippi4,2620.6×
Hawaii4,1851.12×
Washington, District of Columbia4,1541.59×
Nebraska3,3610.77×
Rhode Island3,3141.2×
Idaho3,2030.74×
New Mexico2,9620.68×
Maine2,8810.93×
West Virginia2,3470.58×
Alaska1,7830.96×
Delaware1,7450.73×
Vermont1,6891.11×
Montana1,6120.67×
North Dakota1,4640.82×
South Dakota1,1690.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oris (company) audience
BrandAffinityCategory
Mechanical watch20.47×Fashion & Accessoires
Automatic watch20.48×Fashion & Accessoires
Horology20.75×Business & Career
Diving watch35.71×Fashion & Accessoires
Tissot21.55×Fashion & Accessoires
Seiko20.43×Fashion & Accessoires
Ginza21.01×Shopping
Watch6.01×Fashion & Accessoires
O'Reilly Auto Parts5.95×Cars & Mobility
AutoZone3.81×Cars & Mobility
Used Cars5.97×Cars & Mobility
Orient Watch48.17×Fashion & Accessoires
Manufacture d'horlogerie21.44×Fashion & Accessoires
Omega13.23×Fashion & Accessoires
Ryder Cup8.41×Sports
Semiconductor9.08×Technology & Electronics
Watch strap15.43×Fashion & Accessoires
PGA Championship5.93×Sports
Panerai15.06×Fashion & Accessoires
Pocket watch12.89×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oris (company) audience
TraitClusterScore
Luxury OrientationPREMIUM14.66
Quality AwarenessPREMIUM2.33
IndulgenceJOY2.06
Early Adopter MentalityPOWER1.92
Design AffinityPREMIUM1.86
SustainabilityBALANCE1.85

Worldwide distribution

Worldwide audience distribution share by country for Oris (company)
CountryShare
United States16.8%
Italy8.4%
Germany6.3%

See Oris (company) audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Oris (company) have in United States?

Oris (company) has an estimated audience of 868,391 people in United States, concentrated in California and New York.

What is the gender split and age of Oris (company) fans?

34.8% of Oris (company) fans are female, 65.2% are male, with an average age of 37.0 years.

Which brands do Oris (company) fans like most?

Oris (company) fans show strongest brand affinity for Mechanical watch (20.47×), Automatic watch (20.48×), and Horology (20.75×) over the country average.

Where do Oris (company) fans live in United States?

Oris (company) fans in United States are most concentrated in California (reach 118,235), New York (reach 78,166), and Texas (reach 72,485). These three regions account for the largest share of the active audience.

What other brands do Oris (company) fans also like?

Beyond Oris (company) itself, the audience over-indexes on Automatic watch (20.48×), Horology (20.75×), Diving watch (35.71×), and Tissot (21.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oris (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.