A data profile of the people who buy, follow and care about Ginza in United States — modelled from more than twelve digital signal sources. Ginza has an estimated audience of 2,594,280 people in United States.
The average Ginza fan in United States is 40.9 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, California, Washington.
Top brand affinities include Seiko, Chrono24, Omega, with strongest over-indexing on Seiko (20.31× the country average).
Demographically, the Ginza audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ginza fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Seiko.
The key figures that characterise the Ginza profile in United States.
35.8% are female, 64.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 40.9 |
| Estimated audience size | 2,594,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Ginza audience comes from United States.
| Country | Share |
|---|---|
| Japan | 49.1% |
| United States | 15.9% |
| Taiwan | 5.5% |
Where the Ginza audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~80K | 6.40× | |
| 02 | Washington | ~300K | 4.91× | |
| 03 | Kentucky | ~100K | 4.19× | |
| 04 | Hawaii | ~40K | 3.32× | |
| 05 | South Carolina | ~100K | 2.87× | |
| 06 | Florida | ~400K | 2.01× | |
| 07 | Michigan | ~100K | 1.91× | |
| 08 | New Jersey | ~100K | 1.79× | |
| 09 | Pennsylvania | ~100K | 1.55× | |
| 10 | Connecticut | ~40K | 1.48× | |
| 11 | Tennessee | ~70K | 1.41× | |
| 12 | Idaho | ~20K | 1.21× | |
| 13 | California | ~300K | 1.19× | |
| 14 | Washington, District of Columbia | ~9K | 1.16× | |
| 15 | New York | ~200K | 1.14× | |
| 16 | Maryland | ~50K | 1.11× | |
| 17 | Rhode Island | ~8K | 1.00× | |
| 18 | Wisconsin | ~30K | 0.87× | |
| 19 | Oregon | ~30K | 0.85× | |
| 20 | North Carolina | ~60K | 0.80× | |
| 21 | Nevada | ~20K | 0.78× | |
| 22 | South Dakota | ~4K | 0.73× | |
| 23 | Virginia | ~50K | 0.72× | |
| 24 | Vermont | ~3K | 0.71× | |
| 25 | Alaska | ~4K | 0.70× | |
| 26 | Texas | ~100K | 0.67× | |
| 27 | North Dakota | ~4K | 0.67× | |
| 28 | Montana | ~5K | 0.66× | |
| 29 | Utah | ~10K | 0.63× | |
| 30 | Alabama | ~20K | 0.60× | |
| 31 | Delaware | ~4K | 0.59× | |
| 32 | Colorado | ~20K | 0.57× | |
| 33 | Mississippi | ~10K | 0.57× | |
| 34 | Maine | ~5K | 0.57× | |
| 35 | New Hampshire | ~6K | 0.56× | |
| 36 | Arizona | ~30K | 0.55× | |
| 37 | Nebraska | ~7K | 0.53× | |
| 38 | New Mexico | ~7K | 0.51× | |
| 39 | Massachusetts | ~30K | 0.50× | |
| 40 | Arkansas | ~10K | 0.50× | |
| 41 | Illinois | ~40K | 0.49× | |
| 42 | Minnesota | ~20K | 0.49× | |
| 43 | Kansas | ~9K | 0.45× | |
| 44 | Iowa | ~9K | 0.43× | |
| 45 | Oklahoma | ~10K | 0.42× | |
| 46 | Louisiana | ~10K | 0.41× | |
| 47 | Indiana | ~20K | 0.38× | |
| 48 | Georgia | ~30K | 0.37× | |
| 49 | Missouri | ~10K | 0.34× | |
| 50 | Ohio | ~20K | 0.28× |
The strongest cross-interests of the Ginza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chrono24 | Shopping | 27.35× | ||
| 02 | Oris (company) | Fashion & Accessoires | 21.01× | ||
| 03 | Seiko | Fashion & Accessoires | 20.31× | ||
| 04 | Swiss Made | Business & Career | 14.98× | ||
| 05 | Chronograph | Fashion & Accessoires | 13.43× | ||
| 06 | Hisense | Technology & Electronics | 12.47× | ||
| 07 | Omega | Fashion & Accessoires | 11.95× | ||
| 08 | Audemars Piguet | Fashion & Accessoires | 8.80× | ||
| 09 | Watchmaker | Fashion & Accessoires | 7.30× | ||
| 10 | Japan Airlines | Travel & Leisure | 7.20× | ||
| 11 | Web server | Technology & Electronics | 4.49× | ||
| 12 | Berlin Wall | Travel & Leisure | 4.48× | ||
| 13 | Chat room | Internet & Social Media | 3.55× | ||
| 14 | Linux | Technology & Electronics | 2.97× | ||
| 15 | Micro Center | Shopping | 2.43× | ||
| 16 | Eyewear | Fashion & Accessoires | 2.14× | ||
| 17 | Discount Tire | Shopping | 2.05× | ||
| 18 | Online newspaper | News | 1.91× | ||
| 19 | Menards | Home & Garden | 1.60× | ||
| 20 | AutoZone | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 6.19× | |
| Patriotism | CONSERVATISM | 3.12× | |
| Indulgence | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Sustainability | BALANCE | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.60× |
Ginza has an estimated audience of 2,594,280 people in United States, concentrated in Florida and California.
35.8% of Ginza fans are female, 64.2% are male, with an average age of 40.9 years.
Ginza fans show strongest brand affinity for Seiko (20.31×), Chrono24 (27.35×), and Omega (11.95×) over the country average.
Ginza fans in United States are most concentrated in Florida (reach ~400K), California (reach ~300K), and Washington (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ginza itself, the audience over-indexes on Chrono24 (27.35×), Omega (11.95×), Oris (company) (21.01×), and Audemars Piguet (8.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ginza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.