Ginza Audience in United States
Ginza has an estimated audience of 2,594,280 people in United States. 35.8% are female, 64.2% are male, average age 40.9. Top regions: Florida, California, Texas. Top brand affinities: Chrono24, Seiko, Omega, Watchmaker, Audemars Piguet.
The average Ginza fan in United States is 40.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Chrono24, Seiko, Omega, with strongest over-indexing on Chrono24 (35.96× the country average). Demographically, the Ginza audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: POI
Demographics of Ginza fans
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 40.9 |
| Estimated audience size | 2,594,280 |
Audience persona
The typical Ginza fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Chrono24.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 401,575 | 2.29× |
| California | 397,501 | 1.39× |
| Texas | 180,448 | 0.81× |
| New York | 155,534 | 1.07× |
| Kentucky | 152,748 | 4.7× |
| Washington | 148,730 | 2.86× |
| New Jersey | 143,831 | 2.18× |
| South Carolina | 136,414 | 3.5× |
| Pennsylvania | 135,353 | 1.55× |
| Michigan | 134,432 | 1.98× |
| North Carolina | 64,550 | 0.83× |
| West Virginia | 60,648 | 5.02× |
| Maryland | 57,833 | 1.3× |
| Tennessee | 55,502 | 1.07× |
| Virginia | 46,257 | 0.73× |
| Connecticut | 45,774 | 1.76× |
| Illinois | 43,211 | 0.5× |
| Wisconsin | 40,641 | 1.04× |
| Hawaii | 40,217 | 3.61× |
| Arizona | 30,905 | 0.58× |
| Georgia | 27,780 | 0.35× |
| Massachusetts | 27,022 | 0.53× |
| Colorado | 25,285 | 0.62× |
| Alabama | 23,242 | 0.64× |
| Ohio | 18,109 | 0.23× |
| Minnesota | 16,765 | 0.45× |
| Nevada | 15,690 | 0.63× |
| Indiana | 15,538 | 0.33× |
| Utah | 15,154 | 0.65× |
| Oregon | 13,855 | 0.47× |
| Idaho | 13,523 | 1.04× |
| Washington, District of Columbia | 11,021 | 1.41× |
| Louisiana | 9,976 | 0.3× |
| Missouri | 8,520 | 0.2× |
| Rhode Island | 8,440 | 1.02× |
| Oklahoma | 6,372 | 0.22× |
| Iowa | 4,401 | 0.21× |
| Kansas | 4,254 | 0.21× |
| Maine | 3,498 | 0.38× |
| Arkansas | 3,063 | 0.14× |
| New Mexico | 2,949 | 0.23× |
| Nebraska | 2,171 | 0.17× |
| New Hampshire | 2,132 | 0.21× |
| Mississippi | 2,131 | 0.1× |
| Delaware | 2,028 | 0.28× |
| North Dakota | 1,817 | 0.34× |
| Alaska | 1,291 | 0.23× |
| Montana | 1,170 | 0.16× |
| Vermont | 1,012 | 0.22× |
| Wyoming | 670 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chrono24 | 35.96× | Shopping |
| Seiko | 19.29× | Fashion & Accessoires |
| Omega | 13.83× | Fashion & Accessoires |
| Watchmaker | 10.83× | Fashion & Accessoires |
| Audemars Piguet | 10.39× | Fashion & Accessoires |
| Chronograph | 18.41× | Fashion & Accessoires |
| AutoZone | 2.35× | Cars & Mobility |
| Livemusic | 2.92× | Music & Radio |
| FC Bayern Munich | 3.67× | Sports |
| Luxury Watches | 6.76× | Fashion & Accessoires |
| Linux | 3.07× | Technology & Electronics |
| Wells Fargo | 1.92× | Business & Career |
| Oris (company) | 15.41× | Fashion & Accessoires |
| Micro Center | 3.62× | Shopping |
| Menards | 2.09× | Home & Garden |
| Advance Auto Parts | 2.58× | Cars & Mobility |
| Singer-songwriter | 1.65× | Music & Radio |
| O'Reilly Auto Parts | 2.51× | Cars & Mobility |
| CarMax | 2.3× | Cars & Mobility |
| Take-out | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 8.59 |
| Patriotism | CONSERVATISM | 2.5 |
| Quality Awareness | PREMIUM | 2.07 |
| Indulgence | JOY | 1.77 |
| Individualism | JOY | 1.71 |
| Travelling | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 49.2% |
| United States | 15.9% |
| Taiwan | 5.5% |
See Ginza audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does Ginza have in United States?
Ginza has an estimated audience of 2,594,280 people in United States, concentrated in Florida and California.
What is the gender split and age of Ginza fans?
35.8% of Ginza fans are female, 64.2% are male, with an average age of 40.9 years.
Which brands do Ginza fans like most?
Ginza fans show strongest brand affinity for Chrono24 (35.96×), Seiko (19.29×), and Omega (13.83×) over the country average.
Where do Ginza fans live in United States?
Ginza fans in United States are most concentrated in Florida (reach 401,575), California (reach 397,501), and Texas (reach 180,448). These three regions account for the largest share of the active audience.
What other brands do Ginza fans also like?
Beyond Ginza itself, the audience over-indexes on Seiko (19.29×), Omega (13.83×), Watchmaker (10.83×), and Audemars Piguet (10.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ginza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.