Rascasse Audience Intelligence

Ginza Audience in Germany

A data profile of the people who buy, follow and care about Ginza in Germany — modelled from more than twelve digital signal sources. Ginza has an estimated audience of 432,985 people in Germany.

#1157among POI in Germany#334in Shopping

The average Ginza fan in Germany is 45.6 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Chrono24, Seiko, Non-alcoholic beverage, with strongest over-indexing on Chrono24 (19.92× the country average).

Demographically, the Ginza audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ginza fan in Germany is more male, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Chrono24.

Category: Shopping · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ginza profile in Germany.

Audience size
433K
in Germany
Gender
44.2%♀
55.8% male
Age
45.6
average years
Country rank
#13160
POI in Germany
Fig. 01

Search interest · 12-month trend

+103%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ginza fans

44.2% are female, 55.8% are male, average age 45.6.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Ginza audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age45.6
Estimated audience size432,985
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Ginza audience in Germany
Age bracketShare%
16-1910%
20-2912%
30-3917%
40-4925%
50+36%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Ginza audience comes from Germany.

Worldwide audience distribution share by country for Ginza
CountryShare
Japan49.1%
United States15.9%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ginza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ginza fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K5.04×
02Hamburg~20K1.95×
03Bayern~100K1.58×
04Baden-Württemberg~90K1.58×
05Nordrhein-Westfalen~100K1.28×
06Hessen~40K1.12×
07Berlin~20K1.00×
08Bremen~3K0.85×
09Saarland~4K0.78×
10Schleswig-Holstein~10K0.75×
11Thüringen~8K0.72×
12Rheinland-Pfalz~20K0.71×
13Mecklenburg-Vorpommern~6K0.70×
14Sachsen-Anhalt~8K0.67×
15Brandenburg~8K0.63×
16Sachsen~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Ginza, Germany
0.57×1.00×5.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ginza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ginza audience
#·InterestCategoryAffinity×
01Chrono24Shopping19.92×
02SapphireFashion & Accessoires19.92×
03Francis Ford CoppolaMovies & TV18.59×
04SeikoFashion & Accessoires17.73×
05HisenseTechnology & Electronics16.61×
06TefalHome & Garden9.45×
07Non-alcoholic beverageFood & Beverages9.33×
08CasioFashion & Accessoires7.66×
09G-ShockFashion & Accessoires7.65×
10Mineral waterFood & Beverages7.43×
11AlltoursTravel & Leisure7.22×
12Motor oilCars & Mobility5.71×
13Western UnionBusiness & Career4.87×
14NordseeFood & Beverages4.62×
15PostbankBusiness & Career3.32×
16EssoCars & Mobility3.19×
17Aral AGCars & Mobility2.99×
18CHECK24Business & Career2.98×
19KauflandShopping1.93×
20AldiShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ginza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ginza audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.83×
Convenience OrientationPREMIUM2.37×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ginza audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Risk AppetiteTHRILL0.66×
ExtroversionTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ginza have in Germany?

Ginza has an estimated audience of 432,985 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Ginza fans?

44.2% of Ginza fans are female, 55.8% are male, with an average age of 45.6 years.

03

Which brands do Ginza fans like most?

Ginza fans show strongest brand affinity for Chrono24 (19.92×), Seiko (17.73×), and Non-alcoholic beverage (9.33×) over the country average.

04

Where do Ginza fans live in Germany?

Ginza fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ginza fans also like?

Beyond Ginza itself, the audience over-indexes on Seiko (17.73×), Non-alcoholic beverage (9.33×), Sapphire (19.92×), and Hisense (16.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Ginza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ginza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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