Ginza Audience in Germany
Ginza has an estimated audience of 432,985 people in Germany. 44.2% are female, 55.8% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Haberler, VfL Wolfsburg, Unique Gifts, Home construction.
The average Ginza fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Haberler, VfL Wolfsburg, with strongest over-indexing on Progressive rock (4.24× the country average). Demographically, the Ginza audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: POI
Demographics of Ginza fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 45.6 |
| Estimated audience size | 432,985 |
Audience persona
The typical Ginza fan in Germany is more male, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,614 | 1.55× |
| Bayern | 134,891 | 1.94× |
| Baden-Württemberg | 109,449 | 1.85× |
| Hessen | 40,953 | 1.24× |
| Niedersachsen | 39,452 | 0.94× |
| Hamburg | 24,601 | 2.51× |
| Berlin | 23,177 | 1.2× |
| Rheinland-Pfalz | 15,463 | 0.71× |
| Schleswig-Holstein | 12,356 | 0.79× |
| Sachsen | 10,107 | 0.48× |
| Brandenburg | 5,447 | 0.41× |
| Thüringen | 4,857 | 0.44× |
| Sachsen-Anhalt | 4,176 | 0.37× |
| Saarland | 2,975 | 0.56× |
| Mecklenburg-Vorpommern | 2,721 | 0.33× |
| Bremen | 2,521 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.24× | Music & Radio |
| Haberler | 3.1× | News |
| VfL Wolfsburg | 3.35× | Sports |
| Unique Gifts | 2.63× | Shopping |
| Home construction | 1.56× | Home & Garden |
| Havok (band) | 14.33× | Music & Radio |
| Cocktail | 1.77× | Food & Beverages |
| Artistic inspiration | 1.75× | Arts & Culture |
| Pillow | 2.06× | Home & Garden |
| Birthday Gifts | 2.2× | Kids & Family |
| Esra Erol | 7.25× | Movies & TV |
| Christmas Gift | 2.11× | Kids & Family |
| Natural rubber | 2.71× | Cars & Mobility |
| Braun Büffel | 10.62× | Fashion & Accessoires |
| Mothercare | 2.15× | Kids & Family |
| Fat-tailed sheep | 18.21× | Pets & Animals |
| Minestrone | 2.06× | Food & Beverages |
| Islamism | 4.32× | Politics & Society |
| Zamalek SC | 4.37× | Sports |
| Judge Dredd (film) | 4.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.62 |
| Convenience Orientation | PREMIUM | 2.1 |
| Quality Awareness | PREMIUM | 2 |
| Sustainability | BALANCE | 1.8 |
| Individualism | JOY | 1.78 |
| Travelling | THRILL | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 49.2% |
| United States | 15.9% |
| Taiwan | 5.5% |
See Ginza audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Ginza have in Germany?
Ginza has an estimated audience of 432,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ginza fans?
44.2% of Ginza fans are female, 55.8% are male, with an average age of 45.6 years.
Which brands do Ginza fans like most?
Ginza fans show strongest brand affinity for Progressive rock (4.24×), Haberler (3.1×), and VfL Wolfsburg (3.35×) over the country average.
Where do Ginza fans live in Germany?
Ginza fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,614), Bayern (reach 134,891), and Baden-Württemberg (reach 109,449). These three regions account for the largest share of the active audience.
What other brands do Ginza fans also like?
Beyond Ginza itself, the audience over-indexes on Haberler (3.1×), VfL Wolfsburg (3.35×), Unique Gifts (2.63×), and Home construction (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ginza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.