Watch strap Audience in United States

Watch strap logo

Watch strap has an estimated audience of 3,141,756 people in United States. 43.4% are female, 56.6% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Box lacrosse, Home construction, Alaska, edureka.

The average Watch strap fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Box lacrosse, Home construction, with strongest over-indexing on Urban Outfitters (2.31× the country average). Demographically, the Watch strap audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Watch strap fans

Demographic split for Watch strap audience in United States
MetricValue
Female43.4%
Male56.6%
Average age39.9
Estimated audience size3,141,756

Audience persona

The typical Watch strap fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Watch strap in United States
RegionReachAffinity
California517,9441.5×
Texas292,6211.08×
New York256,4651.46×
Florida236,0311.11×
Illinois125,8551.2×
New Jersey114,1291.43×
Pennsylvania110,8561.05×
Georgia98,3451.02×
North Carolina95,6251.01×
Virginia94,0771.23×
Ohio94,0670.97×
Massachusetts92,8161.5×
Washington80,2041.27×
Michigan75,9390.92×
Arizona63,8170.99×
Maryland60,4931.12×
Tennessee59,0320.94×
Colorado58,6391.18×
Indiana53,0620.92×
Missouri43,3140.86×
Minnesota42,2310.94×
Connecticut41,8621.33×
South Carolina39,9370.84×
Oregon39,0971.09×
Wisconsin35,2190.75×
Alabama33,7240.77×
Louisiana32,9890.81×
Kentucky28,3260.72×
Nevada27,5680.91×
Oklahoma27,0550.78×
Utah25,3360.9×
Kansas21,4720.87×
Hawaii19,0591.41×
Maine18,9191.68×
Iowa18,4660.71×
Arkansas17,3640.67×
Mississippi15,5700.6×
New Hampshire14,1971.15×
Washington, District of Columbia14,0701.49×
New Mexico13,3900.85×
Idaho12,3750.79×
Nebraska11,0330.7×
Rhode Island10,8801.09×
West Virginia10,1190.69×
Montana7,6130.87×
Delaware6,8200.79×
Alaska6,5500.97×
Vermont5,9921.09×
South Dakota4,9310.68×
North Dakota4,1160.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watch strap audience
BrandAffinityCategory
Urban Outfitters2.31×Shopping
Box lacrosse10.2×Sports
Home construction1.61×Home & Garden
Alaska1.71×Travel & Leisure
edureka23.53×Business & Career
Women's empowerment2.38×Politics & Society
Certified diabetes educator6.61×Business & Career
Atkins diet2.54×Health
The Musical Box (band)22.98×Music & Radio
CAC 402×Business & Career
The Musical Box (band)20.31×Music & Radio
Highland games3.36×Sports
Eden Lake3.09×Movies & TV
Google Analytics1.73×Internet & Social Media
UK garage1.91×Music & Radio
CAC 401.71×Business & Career
Graham Greene1.95×Literature
Title Nine3.33×Fashion & Accessoires
Thom Browne2.85×Fashion & Accessoires
Software widget4.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watch strap audience
TraitClusterScore
Luxury OrientationPREMIUM10.28
Early Adopter MentalityPOWER2.54
IndulgenceJOY1.9
PatriotismCONSERVATISM1.81
Quality AwarenessPREMIUM1.71
Design AffinityPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Watch strap
CountryShare
United States18.7%
United Kingdom7.1%
France4.2%

See Watch strap audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Watch strap have in United States?

Watch strap has an estimated audience of 3,141,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Watch strap fans?

43.4% of Watch strap fans are female, 56.6% are male, with an average age of 39.9 years.

Which brands do Watch strap fans like most?

Watch strap fans show strongest brand affinity for Urban Outfitters (2.31×), Box lacrosse (10.2×), and Home construction (1.61×) over the country average.

Where do Watch strap fans live in United States?

Watch strap fans in United States are most concentrated in California (reach 517,944), Texas (reach 292,621), and New York (reach 256,465). These three regions account for the largest share of the active audience.

What other brands do Watch strap fans also like?

Beyond Watch strap itself, the audience over-indexes on Box lacrosse (10.2×), Home construction (1.61×), Alaska (1.71×), and edureka (23.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watch strap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.