Fossil Audience in United States
Fossil has an estimated audience of 3,099,885 people in United States. 57.5% are female, 42.5% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Fossil, Nature, Sales promotion, Movies, United States.
The average Fossil fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Fossil, Nature, Sales promotion, with strongest over-indexing on Fossil (15.29× the country average). Demographically, the Fossil audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Fossil fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.5 |
| Estimated audience size | 3,099,885 |
Audience persona
The typical Fossil fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Fossil.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 589,504 | 2.21× |
| California | 349,532 | 1.03× |
| Florida | 238,110 | 1.13× |
| New York | 176,009 | 1.02× |
| Illinois | 104,862 | 1.02× |
| Ohio | 100,928 | 1.06× |
| North Carolina | 100,208 | 1.07× |
| Arizona | 97,019 | 1.53× |
| Georgia | 96,654 | 1.01× |
| Michigan | 94,929 | 1.17× |
| Pennsylvania | 92,850 | 0.89× |
| New Jersey | 89,913 | 1.14× |
| Virginia | 83,512 | 1.11× |
| Tennessee | 82,558 | 1.33× |
| Washington | 59,580 | 0.96× |
| Maryland | 57,665 | 1.08× |
| Alabama | 56,453 | 1.3× |
| Louisiana | 52,299 | 1.31× |
| Missouri | 51,760 | 1.04× |
| Indiana | 50,405 | 0.89× |
| Massachusetts | 48,324 | 0.79× |
| Kentucky | 44,916 | 1.16× |
| Oklahoma | 44,792 | 1.3× |
| Colorado | 43,307 | 0.89× |
| South Carolina | 41,539 | 0.89× |
| Minnesota | 40,244 | 0.91× |
| Oregon | 36,273 | 1.02× |
| Wisconsin | 34,820 | 0.75× |
| Mississippi | 33,485 | 1.31× |
| Kansas | 26,344 | 1.08× |
| Arkansas | 26,049 | 1.02× |
| Iowa | 25,907 | 1.01× |
| Utah | 25,894 | 0.93× |
| Nevada | 24,982 | 0.83× |
| Connecticut | 24,803 | 0.8× |
| Nebraska | 16,215 | 1.04× |
| New Mexico | 15,778 | 1.01× |
| Idaho | 13,878 | 0.89× |
| West Virginia | 12,761 | 0.88× |
| Hawaii | 10,619 | 0.8× |
| New Hampshire | 8,960 | 0.73× |
| Washington, District of Columbia | 7,073 | 0.76× |
| Montana | 6,928 | 0.81× |
| Maine | 6,612 | 0.6× |
| Delaware | 6,513 | 0.76× |
| Alaska | 6,422 | 0.97× |
| Rhode Island | 6,133 | 0.62× |
| South Dakota | 5,614 | 0.78× |
| North Dakota | 5,191 | 0.82× |
| Wyoming | 4,455 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fossil | 15.29× | Fashion & Accessoires |
| Nature | 2.14× | Home & Garden |
| Sales promotion | 2.11× | Shopping |
| Movies | 1.51× | Movies & TV |
| United States | 1.54× | Travel & Leisure |
| Nordstrom rack | 2.53× | Fashion & Accessoires |
| Jewelry | 1.54× | Fashion & Accessoires |
| Friendship | 1.63× | Kids & Family |
| The UPS Store | 2.03× | Shopping |
| Macy's | 1.67× | Shopping |
| Kohl's | 1.54× | Shopping |
| Best Buy | 1.54× | Shopping |
| Google Maps | 1.51× | Internet & Social Media |
| Marshalls | 1.61× | Fashion & Accessoires |
| Wikipedia | 1.69× | Internet & Social Media |
| National Car Rental | 4.73× | Cars & Mobility |
| Yahoo!奇摩名人娛樂 | 1.52× | Internet & Social Media |
| Weather | 1.54× | Home & Garden |
| Nine West | 5.4× | Fashion & Accessoires |
| T.J.Maxx | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Indulgence | JOY | 2.05 |
| Family Orientation | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.3% |
| India | 6.4% |
See Fossil audiences in other countries
More Watches audiences in United States
Frequently asked questions
How many fans does Fossil have in United States?
Fossil has an estimated audience of 3,099,885 people in United States, concentrated in Texas and California.
What is the gender split and age of Fossil fans?
57.5% of Fossil fans are female, 42.5% are male, with an average age of 39.5 years.
Which brands do Fossil fans like most?
Fossil fans show strongest brand affinity for Fossil (15.29×), Nature (2.14×), and Sales promotion (2.11×) over the country average.
Where do Fossil fans live in United States?
Fossil fans in United States are most concentrated in Texas (reach 589,504), California (reach 349,532), and Florida (reach 238,110). These three regions account for the largest share of the active audience.
What other brands do Fossil fans also like?
Beyond Fossil itself, the audience over-indexes on Nature (2.14×), Sales promotion (2.11×), Movies (1.51×), and United States (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fossil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.