Rascasse Audience Intelligence

Fossil Target Market in United States

A data profile of the people who buy, follow and care about Fossil in United States — modelled from more than twelve digital signal sources. Fossil has an estimated audience of 2,601,236 people in United States.

#1166among Brand in United States#537in Fashion & Accessoires

The average Fossil fan in United States is 41.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nature, Sales promotion, Movies, with strongest over-indexing on Nature (2.14× the country average).

Demographically, the Fossil audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fossil fan in United States is more female, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fossil profile in United States.

Audience size
2.6M
in United States
Gender
56.7%♀
43.3% male
Age
41.2
average years
Country rank
#11560
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fossil

56.7% are female, 43.3% are male, average age 41.2.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Fossil audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.2
Estimated audience size2,601,236
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Fossil audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Fossil audience comes from United States.

Worldwide audience distribution share by country for Fossil
CountryShare
United States24.6%
Germany8.3%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fossil audience in United States is strongest.

Fig. 05

Top regions by affinity

Fossil customers by region in United States
#RegionReachAffinity×
01Texas~500K2.06×
02Arizona~80K1.42×
03Mississippi~30K1.36×
04Louisiana~50K1.31×
05Oklahoma~40K1.31×
06Tennessee~70K1.29×
07Alabama~50K1.26×
08Kentucky~40K1.20×
09Michigan~80K1.14×
10Nebraska~20K1.11×
11North Carolina~90K1.10×
12Florida~200K1.07×
13Ohio~90K1.07×
14New Jersey~80K1.07×
15Wyoming~4K1.07×
16Virginia~70K1.06×
17New Mexico~20K1.06×
18Georgia~90K1.05×
19Kansas~20K1.04×
20Maryland~50K1.03×
21Oregon~30K1.03×
22Arkansas~20K1.03×
23California~300K1.01×
24Missouri~50K1.01×
25Alaska~6K1.00×
26Iowa~20K0.99×
27North Dakota~6K0.99×
28Illinois~90K0.98×
29South Carolina~40K0.97×
30New York~100K0.93×
31Minnesota~40K0.93×
32Indiana~50K0.92×
33Idaho~10K0.92×
34West Virginia~10K0.92×
35Utah~20K0.91×
36Washington~50K0.90×
37South Dakota~6K0.90×
38Pennsylvania~80K0.89×
39Colorado~40K0.86×
40Hawaii~10K0.86×
41Montana~7K0.83×
42Nevada~20K0.82×
43New Hampshire~9K0.78×
44Massachusetts~40K0.77×
45Wisconsin~30K0.77×
46Connecticut~20K0.77×
47Delaware~6K0.76×
48Washington, District of Columbia~6K0.75×
49Rhode Island~6K0.68×
50Maine~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Fossil, United States
0.66×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fossil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fossil audience
#·InterestCategoryAffinity×
01FossilFashion & Accessoires7.76×
02National Car RentalCars & Mobility4.73×
03Nordstrom rackFashion & Accessoires2.53×
04NatureHome & Garden2.14×
05Sales promotionShopping2.11×
06The UPS StoreShopping2.03×
07WikipediaInternet & Social Media1.69×
08Macy'sShopping1.67×
09Melania TrumpPolitics & Society1.67×
10Mitch McConnellPolitics & Society1.65×
11FriendshipKids & Family1.63×
12MarshallsFashion & Accessoires1.61×
13Sam's ClubShopping1.57×
14United StatesTravel & Leisure1.54×
15JewelryFashion & Accessoires1.54×
16Kohl'sShopping1.54×
17Best BuyShopping1.54×
18WeatherHome & Garden1.54×
19MoviesMovies & TV1.51×
20Google MapsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fossil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fossil audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.56×
Quality AwarenessPREMIUM1.44×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fossil audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.05×
Sports ActivityPOWER1.06×
Social Media UsageJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fossil's target market in United States?

Fossil's target market in United States covers an estimated 2,601,236 people, concentrated in Texas and California.

02

What is the gender split and age of Fossil customers?

56.7% of the Fossil audience are female, 43.3% are male, with an average age of 41.2 years.

03

Which brands do Fossil fans like most?

Fossil fans show strongest brand affinity for Nature (2.14×), Sales promotion (2.11×), and Movies (1.51×) over the country average.

04

Where do Fossil fans live in United States?

Fossil fans in United States are most concentrated in Texas (reach ~500K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fossil fans also like?

Beyond Fossil itself, the audience over-indexes on Sales promotion (2.11×), Movies (1.51×), United States (1.54×), and Nordstrom rack (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Fossil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fossil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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