Fossil Audience in United States

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Fossil has an estimated audience of 2,824,162 people in United States. 56.7% are female, 43.3% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Nature, Sales promotion, Movies, United States, Nordstrom rack.

The average Fossil fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nature, Sales promotion, Movies, with strongest over-indexing on Nature (2.14× the country average). Demographically, the Fossil audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Fossil fans

Demographic split for Fossil audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.2
Estimated audience size2,824,162

Audience persona

The typical Fossil fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nature.

Top regions in United States

Top regions ranked by reach for Fossil in United States
RegionReachAffinity
Texas537,0692.21×
California318,4431.03×
Florida216,9311.13×
New York160,3541.02×
Illinois95,5351.02×
Ohio91,9511.06×
North Carolina91,2951.07×
Arizona88,3891.53×
Georgia88,0571.01×
Michigan86,4851.17×
Pennsylvania84,5920.89×
New Jersey81,9151.14×
Virginia76,0841.11×
Tennessee75,2151.33×
Washington54,2810.96×
Maryland52,5361.08×
Alabama51,4321.3×
Louisiana47,6471.31×
Missouri47,1561.04×
Indiana45,9210.89×
Massachusetts44,0250.79×
Kentucky40,9211.16×
Oklahoma40,8081.3×
Colorado39,4550.89×
South Carolina37,8440.89×
Minnesota36,6650.91×
Oregon33,0471.02×
Wisconsin31,7230.75×
Mississippi30,5071.31×
Kansas24,0011.08×
Arkansas23,7321.02×
Iowa23,6031.01×
Utah23,5910.93×
Nevada22,7600.83×
Connecticut22,5970.8×
Nebraska14,7721.04×
New Mexico14,3741.01×
Idaho12,6440.89×
West Virginia11,6260.88×
Hawaii9,6740.8×
New Hampshire8,1630.73×
Washington, District of Columbia6,4440.76×
Montana6,3120.81×
Maine6,0240.6×
Delaware5,9340.76×
Alaska5,8510.97×
Rhode Island5,5870.62×
South Dakota5,1140.78×
North Dakota4,7290.82×
Wyoming4,0580.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fossil audience
BrandAffinityCategory
Nature2.14×Home & Garden
Sales promotion2.11×Shopping
Movies1.51×Movies & TV
United States1.54×Travel & Leisure
Nordstrom rack2.53×Fashion & Accessoires
Jewelry1.54×Fashion & Accessoires
Friendship1.63×Kids & Family
The UPS Store2.03×Shopping
Fossil7.76×Fashion & Accessoires
Macy's1.67×Shopping
Kohl's1.54×Shopping
Best Buy1.54×Shopping
Google Maps1.51×Internet & Social Media
Marshalls1.61×Fashion & Accessoires
Wikipedia1.69×Internet & Social Media
National Car Rental4.73×Cars & Mobility
Yahoo!奇摩名人娛樂1.52×Internet & Social Media
Weather1.54×Home & Garden
Nine West5.4×Fashion & Accessoires
T.J.Maxx1.68×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fossil audience
TraitClusterScore
Luxury OrientationPREMIUM1.74
SustainabilityBALANCE1.6
ExtroversionTHRILL1.53
IndulgenceJOY1.5
Family OrientationCONSERVATISM1.38
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Fossil
CountryShare
United States29.3%
Germany9.2%
India8.3%

See Fossil audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Fossil have in United States?

Fossil has an estimated audience of 2,824,162 people in United States, concentrated in Texas and California.

What is the gender split and age of Fossil fans?

56.7% of Fossil fans are female, 43.3% are male, with an average age of 41.2 years.

Which brands do Fossil fans like most?

Fossil fans show strongest brand affinity for Nature (2.14×), Sales promotion (2.11×), and Movies (1.51×) over the country average.

Where do Fossil fans live in United States?

Fossil fans in United States are most concentrated in Texas (reach 537,069), California (reach 318,443), and Florida (reach 216,931). These three regions account for the largest share of the active audience.

What other brands do Fossil fans also like?

Beyond Fossil itself, the audience over-indexes on Sales promotion (2.11×), Movies (1.51×), United States (1.54×), and Nordstrom rack (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fossil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.