Rascasse Audience Intelligence

Zuma (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about Zuma (restaurant) in United States — modelled from more than twelve digital signal sources. Zuma (restaurant) has an estimated audience of 304,850 people in United States.

#4961among Brand in United States#2474in Food & Beverages

The average Zuma (restaurant) fan in United States is 33.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, Massachusetts.

Top brand affinities include Sam Rockwell, Max Verstappen, Hilary Swank, with strongest over-indexing on Sam Rockwell (35.44× the country average).

Demographically, the Zuma (restaurant) audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zuma (restaurant) fan in United States is balanced, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Sam Rockwell.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zuma (restaurant) profile in United States.

Audience size
305K
in United States
Gender
48.4%♀
51.6% male
Age
33.2
average years
Country rank
#47970
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zuma (restaurant)

48.4% are female, 51.6% are male, average age 33.2.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Zuma (restaurant) audience in United States
MetricValue
Female48.4%
Male51.6%
Average age33.2
Estimated audience size304,850
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Zuma (restaurant) audience in United States
Age bracketShare%
16-1930%
20-2930%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Zuma (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Zuma (restaurant)
CountryShare
United States16.8%
Italy12.9%
United Arab Emirates10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zuma (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Zuma (restaurant) customers by region in United States
#RegionReachAffinity×
01Massachusetts~40K6.31×
02Nevada~10K3.87×
03New York~60K3.26×
04Oklahoma~8K2.28×
05Florida~40K2.14×
06New Jersey~10K1.26×
07Rhode Island~1K1.25×
08Colorado~6K1.22×
09New Hampshire~1K1.14×
10Connecticut~3K1.00×
11Washington, District of Columbia<1K0.97×
12Arizona~5K0.89×
13Maine<1K0.85×
14Missouri~4K0.82×
15California~30K0.81×
16North Dakota<1K0.80×
17Kentucky~3K0.79×
18Alaska<1K0.79×
19Vermont<1K0.78×
20Minnesota~3K0.77×
21South Dakota<1K0.77×
22Georgia~7K0.75×
23North Carolina~7K0.73×
24Arkansas~2K0.73×
25Virginia~5K0.72×
26Iowa~2K0.72×
27Indiana~4K0.71×
28Oregon~2K0.71×
29Utah~2K0.71×
30Idaho~1K0.71×
31West Virginia~1K0.71×
32Hawaii<1K0.70×
33Nebraska~1K0.69×
34South Carolina~3K0.68×
35Kansas~2K0.68×
36Montana<1K0.68×
37Delaware<1K0.68×
38Pennsylvania~7K0.67×
39Ohio~6K0.67×
40Washington~4K0.67×
41Louisiana~3K0.67×
42Michigan~5K0.66×
43New Mexico~1K0.66×
44Maryland~3K0.65×
45Alabama~3K0.65×
46Wisconsin~3K0.64×
47Tennessee~4K0.63×
48Texas~20K0.62×
49Mississippi~2K0.62×
50Illinois~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Zuma (restaurant), United States
0.61×1.00×6.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zuma (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zuma (restaurant) audience
#·InterestCategoryAffinity×
01Tim RothMovies & TV37.15×
02Hilary SwankMovies & TV35.78×
03Sam RockwellMovies & TV35.44×
04Swiss MadeBusiness & Career34.92×
05Hamilton Watch CompanyFashion & Accessoires33.70×
06Max VerstappenSports20.00×
07Rado (watch)Fashion & Accessoires20.00×
08Elle MacphersonFashion & Accessoires20.00×
09Joey KingMovies & TV18.88×
10Universal Technical InstituteCars & Mobility18.21×
11Michael ShannonMovies & TV17.63×
12John KrasinskiMovies & TV16.42×
13Justin RoseSports14.98×
14Allison JanneyMovies & TV13.69×
15Eugene LevyMovies & TV11.90×
16Will PoulterMovies & TV11.62×
17Bill SkarsgårdMovies & TV8.76×
18Melissa McCarthyMovies & TV8.02×
19Brittany SnowMovies & TV6.39×
20Staples (Canada)Business & Career3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zuma (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zuma (restaurant) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.74×
IndulgenceJOY2.10×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zuma (restaurant) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
TraditionCONSERVATISM0.88×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zuma (restaurant)'s target market in United States?

Zuma (restaurant)'s target market in United States covers an estimated 304,850 people, concentrated in New York and Florida.

02

What is the gender split and age of Zuma (restaurant) customers?

48.4% of the Zuma (restaurant) audience are female, 51.6% are male, with an average age of 33.2 years.

03

Which brands do Zuma (restaurant) fans like most?

Zuma (restaurant) fans show strongest brand affinity for Sam Rockwell (35.44×), Max Verstappen (20×), and Hilary Swank (35.78×) over the country average.

04

Where do Zuma (restaurant) fans live in United States?

Zuma (restaurant) fans in United States are most concentrated in New York (reach ~60K), Florida (reach ~40K), and Massachusetts (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zuma (restaurant) fans also like?

Beyond Zuma (restaurant) itself, the audience over-indexes on Max Verstappen (20×), Hilary Swank (35.78×), Joey King (18.88×), and Hamilton Watch Company (33.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zuma (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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