Zuma (restaurant) Audience in United States

Zuma (restaurant) logo

Zuma (restaurant) has an estimated audience of 302,608 people in United States. 48.4% are female, 51.6% are male, average age 33.2. Top regions: New York, Florida, Massachusetts. Top brand affinities: Onitsuka Tiger, Sam Rockwell, Hilary Swank, Glashütte Original, Max Verstappen.

The average Zuma (restaurant) fan in United States is 33.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Massachusetts. Top brand affinities include Onitsuka Tiger, Sam Rockwell, Hilary Swank, with strongest over-indexing on Onitsuka Tiger (76.84× the country average). Demographically, the Zuma (restaurant) audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Zuma (restaurant) fans

Demographic split for Zuma (restaurant) audience in United States
MetricValue
Female48.4%
Male51.6%
Average age33.2
Estimated audience size302,608

Audience persona

The typical Zuma (restaurant) fan in United States is balanced, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Onitsuka Tiger.

Top regions in United States

Top regions ranked by reach for Zuma (restaurant) in United States
RegionReachAffinity
New York60,0243.55×
Florida43,5812.13×
Massachusetts39,4656.62×
California26,9670.81×
Texas16,2120.62×
Nevada10,7323.67×
New Jersey10,3221.34×
Oklahoma7,4512.22×
Georgia7,1400.77×
Pennsylvania6,9860.69×
North Carolina6,6450.73×
Illinois6,2900.62×
Ohio6,2530.67×
Arizona5,6330.91×
Virginia5,3680.73×
Michigan5,2480.66×
Colorado4,4840.94×
Missouri4,0520.83×
Washington4,0490.67×
Indiana3,8870.7×
Tennessee3,7320.61×
Minnesota3,3450.77×
Maryland3,3120.64×
Kentucky3,1550.83×
Connecticut3,1271.03×
South Carolina2,9840.66×
Wisconsin2,7260.6×
Alabama2,5950.61×
Louisiana2,4370.62×
Oregon2,4220.7×
Utah1,8730.69×
Arkansas1,7200.69×
Iowa1,6840.68×
Kansas1,4600.61×
New Hampshire1,3961.17×
Mississippi1,2370.5×
Rhode Island1,2231.27×
Washington, District of Columbia9221.01×
Idaho9050.6×
Nebraska9040.6×
Maine8670.8×
New Mexico8510.56×
Hawaii7650.59×
West Virginia7500.53×
South Dakota4310.62×
Delaware4270.51×
North Dakota4110.66×
Montana4030.48×
Alaska3800.59×
Vermont3010.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zuma (restaurant) audience
BrandAffinityCategory
Onitsuka Tiger76.84×Fashion & Accessoires
Sam Rockwell43.64×Movies & TV
Hilary Swank45.23×Movies & TV
Glashütte Original83.24×Fashion & Accessoires
Max Verstappen20×Sports
Hamilton Watch Company40.27×Fashion & Accessoires
Bill Skarsgård12.77×Movies & TV
Tim Roth41.56×Movies & TV
Luxury Travel12.2×Travel & Leisure
Planet Fitness3.85×Sports
Kia Sportage20×Cars & Mobility
Allison Janney20×Movies & TV
Michael Shannon19.14×Movies & TV
Justin Rose12.96×Sports
Universal Technical Institute19.81×Cars & Mobility
Bulova25.02×Fashion & Accessoires
Boucheron20×Fashion & Accessoires
Diaper bag4.61×Kids & Family
Orient Watch35.48×Fashion & Accessoires
Rado (watch)20×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zuma (restaurant) audience
TraitClusterScore
Luxury OrientationPREMIUM4.79
IndulgenceJOY1.72
Risk AppetiteTHRILL1.58
LGBTQ+ IdentityOPEN1.55
Family OrientationCONSERVATISM1.47
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Zuma (restaurant)
CountryShare
United States16.9%
Italy12.3%
United Arab Emirates11.0%

See Zuma (restaurant) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Zuma (restaurant) have in United States?

Zuma (restaurant) has an estimated audience of 302,608 people in United States, concentrated in New York and Florida.

What is the gender split and age of Zuma (restaurant) fans?

48.4% of Zuma (restaurant) fans are female, 51.6% are male, with an average age of 33.2 years.

Which brands do Zuma (restaurant) fans like most?

Zuma (restaurant) fans show strongest brand affinity for Onitsuka Tiger (76.84×), Sam Rockwell (43.64×), and Hilary Swank (45.23×) over the country average.

Where do Zuma (restaurant) fans live in United States?

Zuma (restaurant) fans in United States are most concentrated in New York (reach 60,024), Florida (reach 43,581), and Massachusetts (reach 39,465). These three regions account for the largest share of the active audience.

What other brands do Zuma (restaurant) fans also like?

Beyond Zuma (restaurant) itself, the audience over-indexes on Sam Rockwell (43.64×), Hilary Swank (45.23×), Glashütte Original (83.24×), and Max Verstappen (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zuma (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.