Rascasse Audience Intelligence

Zuma (restaurant) Target Market in Germany

A data profile of the people who buy, follow and care about Zuma (restaurant) in Germany — modelled from more than twelve digital signal sources. Zuma (restaurant) has an estimated audience of 53,448 people in Germany.

#5701among Brand in Germany#2260in Food & Beverages

The average Zuma (restaurant) fan in Germany is 32.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Suki Waterhouse, Albania national football team, Shay Mitchell, with strongest over-indexing on Suki Waterhouse (80.42× the country average).

Demographically, the Zuma (restaurant) audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zuma (restaurant) fan in Germany is more female, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Suki Waterhouse.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Zuma (restaurant) profile in Germany.

Audience size
53K
in Germany
Gender
62.5%♀
37.5% male
Age
32.9
average years
Country rank
#47662
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zuma (restaurant)

62.5% are female, 37.5% are male, average age 32.9.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Zuma (restaurant) audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age32.9
Estimated audience size53,448
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Zuma (restaurant) audience in Germany
Age bracketShare%
16-1944%
20-2914%
30-3914%
40-4919%
50+10%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Zuma (restaurant) audience comes from Germany.

Worldwide audience distribution share by country for Zuma (restaurant)
CountryShare
United States17.4%
Italy13.4%
United Arab Emirates10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zuma (restaurant) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zuma (restaurant) customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~10K1.61×
02Hessen~5K1.34×
03Rheinland-Pfalz~3K1.30×
04Berlin~3K1.18×
05Bayern~10K1.12×
06Hamburg~1K1.11×
07Thüringen~1K1.08×
08Brandenburg~2K1.04×
09Nordrhein-Westfalen~10K1.00×
10Bremen<1K0.97×
11Schleswig-Holstein~2K0.94×
12Niedersachsen~4K0.81×
13Sachsen-Anhalt~1K0.81×
14Saarland<1K0.79×
15Sachsen~2K0.74×
16Mecklenburg-Vorpommern<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Zuma (restaurant), Germany
0.67×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zuma (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zuma (restaurant) audience
#·InterestCategoryAffinity×
01JomaFashion & Accessoires101.32×
02Suki WaterhouseFashion & Accessoires80.42×
03Shay MitchellMovies & TV53.00×
04IMG ModelsFashion & Accessoires39.68×
05Afghanistan national cricket teamSports39.30×
06Ice-WatchFashion & Accessoires38.37×
07Albania national football teamSports34.44×
08Pakistan Super LeagueSports32.92×
09Gold-filled jewelryFashion & Accessoires28.70×
10Rosie Huntington-WhiteleyFashion & Accessoires26.35×
11Keira KnightleyMovies & TV20.00×
12Rosamund PikeMovies & TV20.00×
13Lily AllenMusic & Radio20.00×
14Squash (sport)Sports17.60×
15Benedict CumberbatchMovies & TV16.15×
16Catherine, Duchess of CambridgePolitics & Society12.70×
17YandexTechnology & Electronics12.53×
18Business classTravel & Leisure6.90×
19HermèsFashion & Accessoires6.02×
20NatureHome & Garden3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zuma (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zuma (restaurant) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.57×
Luxury OrientationPREMIUM2.33×
Urban LifestyleOPEN2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zuma (restaurant) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Community OrientationOPEN0.79×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zuma (restaurant)'s target market in Germany?

Zuma (restaurant)'s target market in Germany covers an estimated 53,448 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Zuma (restaurant) customers?

62.5% of the Zuma (restaurant) audience are female, 37.5% are male, with an average age of 32.9 years.

03

Which brands do Zuma (restaurant) fans like most?

Zuma (restaurant) fans show strongest brand affinity for Suki Waterhouse (80.42×), Albania national football team (34.44×), and Shay Mitchell (53×) over the country average.

04

Where do Zuma (restaurant) fans live in Germany?

Zuma (restaurant) fans in Germany are most concentrated in Baden-Württemberg (reach ~10K), Nordrhein-Westfalen (reach ~10K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Zuma (restaurant) fans also like?

Beyond Zuma (restaurant) itself, the audience over-indexes on Albania national football team (34.44×), Shay Mitchell (53×), Keira Knightley (20×), and Joma (101.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Zuma (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zuma (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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