Rascasse Audience Intelligence

Shay Mitchell Audience in Germany

A data profile of the people who buy, follow and care about Shay Mitchell in Germany — modelled from more than twelve digital signal sources. Shay Mitchell has an estimated audience of 305,694 people in Germany.

#1183among Actor Actress or TV Star in Germany#3612among Person in Germany#2859in Movies & TV

The average Shay Mitchell fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jenna Ortega, Dakota Fanning, Rosie Huntington-Whiteley, with strongest over-indexing on Jenna Ortega (218.64× the country average).

Demographically, the Shay Mitchell audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shay Mitchell fan in Germany is more female, around 28.2 years old, with strong Extroversion tendencies and a notable affinity for Jenna Ortega.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shay Mitchell profile in Germany.

Audience size
306K
in Germany
Gender
83.8%♀
16.2% male
Age
28.2
average years
Country rank
#17081
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shay Mitchell fans

83.8% are female, 16.2% are male, average age 28.2.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Shay Mitchell audience in Germany
MetricValue
Female83.8%
Male16.2%
Average age28.2
Estimated audience size305,694
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Shay Mitchell audience in Germany
Age bracketShare%
16-1950%
20-2926%
30-3910%
40-497%
50+6%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Shay Mitchell audience comes from Germany.

Worldwide audience distribution share by country for Shay Mitchell
CountryShare
United States36.3%
Germany7.5%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shay Mitchell audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shay Mitchell fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.17×
02Schleswig-Holstein~10K1.13×
03Hessen~20K1.06×
04Hamburg~7K1.06×
05Niedersachsen~30K1.04×
06Berlin~10K1.04×
07Bremen~3K1.03×
08Bayern~50K1.02×
09Rheinland-Pfalz~20K1.02×
10Saarland~4K1.02×
11Baden-Württemberg~40K0.99×
12Brandenburg~9K0.93×
13Sachsen-Anhalt~7K0.89×
14Sachsen~10K0.88×
15Mecklenburg-Vorpommern~5K0.88×
16Thüringen~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Shay Mitchell, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shay Mitchell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shay Mitchell audience
#·InterestCategoryAffinity×
01Tony BiancoFashion & Accessoires224.22×
02Jenna OrtegaMovies & TV218.64×
03Rosie Huntington-WhiteleyFashion & Accessoires188.11×
04Phoebe TonkinMovies & TV162.72×
05Dakota FanningMovies & TV160.93×
06Keegan AllenMovies & TV143.74×
07Ian HardingMovies & TV143.19×
08The Cut (magazine)Fashion & Accessoires137.40×
09Troian BellisarioMovies & TV116.30×
10Tyler BlackburnMovies & TV108.88×
11Sasha PieterseMovies & TV103.78×
12Lily JamesMovies & TV87.45×
13Mikey MadisonMovies & TV80.86×
14Lucy HaleMovies & TV78.63×
15Ashley TisdaleMovies & TV78.37×
16Margaret QualleyMovies & TV54.40×
17Jessica BielMovies & TV31.25×
18Hilary DuffMovies & TV28.16×
19Dakota JohnsonMovies & TV26.53×
20TagesschauMovies & TV6.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shay Mitchell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shay Mitchell audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.96×
SpiritualityBALANCE1.80×
CreativityOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shay Mitchell audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Need for SecurityCONSERVATISM0.95×
TravellingTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shay Mitchell have in Germany?

Shay Mitchell has an estimated audience of 305,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shay Mitchell fans?

83.8% of Shay Mitchell fans are female, 16.2% are male, with an average age of 28.2 years.

03

Which brands do Shay Mitchell fans like most?

Shay Mitchell fans show strongest brand affinity for Jenna Ortega (218.64×), Dakota Fanning (160.93×), and Rosie Huntington-Whiteley (188.11×) over the country average.

04

Where do Shay Mitchell fans live in Germany?

Shay Mitchell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shay Mitchell fans also like?

Beyond Shay Mitchell itself, the audience over-indexes on Dakota Fanning (160.93×), Rosie Huntington-Whiteley (188.11×), Phoebe Tonkin (162.72×), and Lily James (87.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Shay Mitchell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shay Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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