Shay Mitchell Audience in Germany
Shay Mitchell has an estimated audience of 304,680 people in Germany. 83.8% are female, 16.2% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jenna Ortega, Dakota Fanning, Rosie Huntington-Whiteley, Phoebe Tonkin, Lily James.
The average Shay Mitchell fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jenna Ortega, Dakota Fanning, Rosie Huntington-Whiteley, with strongest over-indexing on Jenna Ortega (218.64× the country average). Demographically, the Shay Mitchell audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Shay Mitchell fans
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 28.2 |
| Estimated audience size | 304,680 |
Audience persona
The typical Shay Mitchell fan in Germany is more female, around 28.2 years old, with strong Sustainability tendencies and a notable affinity for Jenna Ortega.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,593 | 1.21× |
| Bayern | 50,999 | 1.04× |
| Baden-Württemberg | 41,528 | 1× |
| Niedersachsen | 31,319 | 1.06× |
| Hessen | 25,881 | 1.11× |
| Rheinland-Pfalz | 15,604 | 1.02× |
| Berlin | 15,036 | 1.1× |
| Sachsen | 13,008 | 0.87× |
| Schleswig-Holstein | 12,537 | 1.15× |
| Brandenburg | 8,599 | 0.91× |
| Hamburg | 7,460 | 1.08× |
| Sachsen-Anhalt | 6,576 | 0.83× |
| Thüringen | 6,352 | 0.82× |
| Mecklenburg-Vorpommern | 4,789 | 0.82× |
| Saarland | 3,672 | 0.98× |
| Bremen | 2,570 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jenna Ortega | 218.64× | Movies & TV |
| Dakota Fanning | 160.93× | Movies & TV |
| Rosie Huntington-Whiteley | 188.11× | Fashion & Accessoires |
| Phoebe Tonkin | 162.72× | Movies & TV |
| Lily James | 87.45× | Movies & TV |
| Troian Bellisario | 116.3× | Movies & TV |
| Margaret Qualley | 54.4× | Movies & TV |
| Mikey Madison | 80.86× | Movies & TV |
| Ian Harding | 143.19× | Movies & TV |
| Lucy Hale | 78.63× | Movies & TV |
| Sasha Pieterse | 103.78× | Movies & TV |
| Dakota Johnson | 26.53× | Movies & TV |
| Tyler Blackburn | 108.88× | Movies & TV |
| Keegan Allen | 143.74× | Movies & TV |
| Ashley Tisdale | 78.37× | Movies & TV |
| Tagesschau | 6.75× | Movies & TV |
| The Cut (magazine) | 137.4× | Fashion & Accessoires |
| Tony Bianco | 224.22× | Fashion & Accessoires |
| Jessica Biel | 31.25× | Movies & TV |
| Hilary Duff | 28.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Luxury Orientation | PREMIUM | 1.61 |
| Early Adopter Mentality | POWER | 1.53 |
| Design Affinity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.43 |
| Extroversion | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 7.3% |
| Canada | 5.6% |
See Shay Mitchell audiences in other countries
More Actor Actress or TV Star audiences in Germany
- Sydney Sweeney (8,044,933)
- Ana de Armas (6,469,446)
- Collien Ulmen-Fernandes (5,988,746)
- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Shay Mitchell have in Germany?
Shay Mitchell has an estimated audience of 304,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shay Mitchell fans?
83.8% of Shay Mitchell fans are female, 16.2% are male, with an average age of 28.2 years.
Which brands do Shay Mitchell fans like most?
Shay Mitchell fans show strongest brand affinity for Jenna Ortega (218.64×), Dakota Fanning (160.93×), and Rosie Huntington-Whiteley (188.11×) over the country average.
Where do Shay Mitchell fans live in Germany?
Shay Mitchell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,593), Bayern (reach 50,999), and Baden-Württemberg (reach 41,528). These three regions account for the largest share of the active audience.
What other brands do Shay Mitchell fans also like?
Beyond Shay Mitchell itself, the audience over-indexes on Dakota Fanning (160.93×), Rosie Huntington-Whiteley (188.11×), Phoebe Tonkin (162.72×), and Lily James (87.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shay Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.