Rascasse Audience Intelligence

Shay Mitchell Audience in United States

A data profile of the people who buy, follow and care about Shay Mitchell in United States — modelled from more than twelve digital signal sources. Shay Mitchell has an estimated audience of 1,478,569 people in United States.

#1204among Actor Actress or TV Star in United States#3622among Person in United States#2991in Movies & TV

The average Shay Mitchell fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jenna Ortega, Troian Bellisario, Rosie Huntington-Whiteley, with strongest over-indexing on Jenna Ortega (51.4× the country average).

Demographically, the Shay Mitchell audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shay Mitchell fan in United States is more female, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jenna Ortega.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shay Mitchell profile in United States.

Audience size
1.5M
in United States
Gender
59.0%♀
41.0% male
Age
37.9
average years
Country rank
#17969
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shay Mitchell fans

59.0% are female, 41.0% are male, average age 37.9.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Shay Mitchell audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.9
Estimated audience size1,478,569
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Shay Mitchell audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Shay Mitchell audience comes from United States.

Worldwide audience distribution share by country for Shay Mitchell
CountryShare
United States36.3%
Germany7.5%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shay Mitchell audience in United States is strongest.

Fig. 05

Top regions by affinity

Shay Mitchell fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.63×
02California~300K1.55×
03New York~100K1.31×
04New Jersey~50K1.20×
05Nevada~20K1.19×
06Illinois~60K1.16×
07Texas~100K1.13×
08Washington~30K1.13×
09Washington, District of Columbia~5K1.13×
10Massachusetts~30K1.12×
11Arizona~30K1.11×
12Connecticut~20K1.11×
13Virginia~40K1.07×
14Maryland~30K1.05×
15Georgia~50K1.04×
16Rhode Island~5K1.04×
17Utah~10K1.03×
18Pennsylvania~50K1.01×
19North Carolina~50K1.01×
20Oregon~20K1.00×
21New Mexico~8K1.00×
22Florida~100K0.99×
23Ohio~50K0.98×
24Michigan~40K0.97×
25Minnesota~20K0.97×
26Oklahoma~20K0.97×
27Colorado~20K0.96×
28Tennessee~30K0.95×
29Louisiana~20K0.95×
30Arkansas~10K0.95×
31Nebraska~7K0.95×
32Idaho~7K0.95×
33Kansas~10K0.94×
34Indiana~30K0.93×
35Missouri~20K0.93×
36Delaware~4K0.93×
37Wisconsin~20K0.90×
38Kentucky~20K0.90×
39West Virginia~6K0.90×
40New Hampshire~5K0.89×
41Alaska~3K0.89×
42South Carolina~20K0.88×
43Iowa~10K0.88×
44Mississippi~10K0.88×
45Alabama~20K0.87×
46Maine~5K0.86×
47Montana~4K0.85×
48North Dakota~3K0.85×
49Vermont~2K0.85×
50South Dakota~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Shay Mitchell, United States
0.81×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shay Mitchell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shay Mitchell audience
#·InterestCategoryAffinity×
01Troian BellisarioMovies & TV79.13×
02Jenna OrtegaMovies & TV51.40×
03Rosie Huntington-WhiteleyFashion & Accessoires49.86×
04Fox Sports (Australia)Sports35.48×
05Sergey BrinBusiness & Career35.00×
06MississaugaTravel & Leisure29.95×
07Larry PagePolitics & Society29.42×
08Anna WintourBusiness & Career28.38×
09This Is Where I Leave YouMovies & TV28.02×
10Sarah Jessica ParkerMovies & TV17.63×
11Taylor LautnerMovies & TV14.14×
12Larry EllisonBusiness & Career11.92×
13Keira KnightleyMovies & TV9.70×
14Michelle Williams (actress)Movies & TV9.53×
15Robert PattinsonMovies & TV7.74×
16And just like that...Movies & TV7.32×
17Jessica AlbaMovies & TV6.83×
18Bob's Discount FurnitureHome & Garden6.59×
19Madea's Class ReunionMovies & TV3.20×
20FoodFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shay Mitchell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shay Mitchell audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.64×
Luxury OrientationPREMIUM1.49×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shay Mitchell audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.04×
DIY MentalityTHRILL1.08×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shay Mitchell have in United States?

Shay Mitchell has an estimated audience of 1,478,569 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shay Mitchell fans?

59.0% of Shay Mitchell fans are female, 41.0% are male, with an average age of 37.9 years.

03

Which brands do Shay Mitchell fans like most?

Shay Mitchell fans show strongest brand affinity for Jenna Ortega (51.4×), Troian Bellisario (79.13×), and Rosie Huntington-Whiteley (49.86×) over the country average.

04

Where do Shay Mitchell fans live in United States?

Shay Mitchell fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shay Mitchell fans also like?

Beyond Shay Mitchell itself, the audience over-indexes on Troian Bellisario (79.13×), Rosie Huntington-Whiteley (49.86×), Fox Sports (Australia) (35.48×), and Anna Wintour (28.38×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shay Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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