Shay Mitchell Audience in United States

Shay Mitchell logo

Shay Mitchell has an estimated audience of 1,529,700 people in United States. 59.0% are female, 41.0% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Jenna Ortega, Troian Bellisario, Rosie Huntington-Whiteley, Fox Sports (Australia), Sarah Jessica Parker.

The average Shay Mitchell fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jenna Ortega, Troian Bellisario, Rosie Huntington-Whiteley, with strongest over-indexing on Jenna Ortega (51.4× the country average). Demographically, the Shay Mitchell audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Shay Mitchell fans

Demographic split for Shay Mitchell audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.9
Estimated audience size1,529,700

Audience persona

The typical Shay Mitchell fan in United States is more female, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Jenna Ortega.

Top regions in United States

Top regions ranked by reach for Shay Mitchell in United States
RegionReachAffinity
California286,0131.7×
Texas159,6081.21×
New York118,9881.39×
Florida107,2561.04×
Illinois64,0321.26×
Pennsylvania52,5501.02×
Georgia49,6621.05×
New Jersey48,9341.26×
North Carolina47,2161.03×
Ohio45,8490.97×
Virginia41,6201.12×
Michigan38,7180.97×
Washington36,1751.18×
Arizona36,1531.16×
Massachusetts34,4841.14×
Tennessee28,9800.94×
Maryland27,8141.06×
Indiana26,3410.94×
Colorado23,4650.97×
Missouri22,3340.91×
Minnesota21,4080.98×
Wisconsin20,3710.89×
South Carolina19,9780.87×
Louisiana18,5720.94×
Alabama18,4580.86×
Nevada18,4121.24×
Oregon18,0871.03×
Kentucky16,9350.88×
Connecticut16,6961.09×
Oklahoma16,1950.95×
Utah14,0231.02×
Arkansas11,4590.91×
Hawaii11,3931.73×
Kansas11,0310.92×
Iowa10,9340.87×
Mississippi10,1940.81×
Nebraska7,2240.94×
New Mexico7,1960.94×
Idaho6,9680.91×
West Virginia5,9080.83×
Washington, District of Columbia5,4081.18×
New Hampshire4,9250.82×
Rhode Island4,8831×
Maine4,3340.79×
Delaware3,7200.88×
Montana3,1870.75×
Alaska2,7420.84×
South Dakota2,4870.7×
North Dakota2,3550.75×
Vermont1,9890.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shay Mitchell audience
BrandAffinityCategory
Jenna Ortega51.4×Movies & TV
Troian Bellisario79.13×Movies & TV
Rosie Huntington-Whiteley49.86×Fashion & Accessoires
Fox Sports (Australia)35.48×Sports
Sarah Jessica Parker17.63×Movies & TV
Anna Wintour28.38×Business & Career
Larry Page29.42×Politics & Society
Sergey Brin35×Business & Career
And just like that...7.32×Movies & TV
This Is Where I Leave You28.02×Movies & TV
Taylor Lautner14.14×Movies & TV
Larry Ellison11.92×Business & Career
Keira Knightley9.7×Movies & TV
Mississauga29.95×Travel & Leisure
Jessica Alba6.83×Movies & TV
Food1.61×Food & Beverages
Robert Pattinson7.74×Movies & TV
Michelle Williams (actress)9.53×Movies & TV
Macy's2.35×Shopping
Sergio Tacchini30.46×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shay Mitchell audience
TraitClusterScore
SustainabilityBALANCE1.74
ExtroversionTHRILL1.46
Design AffinityPREMIUM1.36
Quality AwarenessPREMIUM1.21
Social Media UsageJOY1.19
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Shay Mitchell
CountryShare
United States36.5%
Germany7.3%
Canada5.6%

See Shay Mitchell audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Shay Mitchell have in United States?

Shay Mitchell has an estimated audience of 1,529,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Shay Mitchell fans?

59.0% of Shay Mitchell fans are female, 41.0% are male, with an average age of 37.9 years.

Which brands do Shay Mitchell fans like most?

Shay Mitchell fans show strongest brand affinity for Jenna Ortega (51.4×), Troian Bellisario (79.13×), and Rosie Huntington-Whiteley (49.86×) over the country average.

Where do Shay Mitchell fans live in United States?

Shay Mitchell fans in United States are most concentrated in California (reach 286,013), Texas (reach 159,608), and New York (reach 118,988). These three regions account for the largest share of the active audience.

What other brands do Shay Mitchell fans also like?

Beyond Shay Mitchell itself, the audience over-indexes on Troian Bellisario (79.13×), Rosie Huntington-Whiteley (49.86×), Fox Sports (Australia) (35.48×), and Sarah Jessica Parker (17.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shay Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.