Fox Sports (Australia) Audience in United States

Fox Sports (Australia) has an estimated audience of 2,385,945 people in United States. 23.6% are female, 76.4% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Luka Dončić, Andre Agassi, Capital One, Google Maps.

The average Fox Sports (Australia) fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Luka Dončić, Andre Agassi, with strongest over-indexing on Aaron Rodgers (13.1× the country average). Demographically, the Fox Sports (Australia) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Fox Sports (Australia) fans

Demographic split for Fox Sports (Australia) audience in United States
MetricValue
Female23.6%
Male76.4%
Average age41.7
Estimated audience size2,385,945

Audience persona

The typical Fox Sports (Australia) fan in United States is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Fox Sports (Australia) in United States
RegionReachAffinity
California353,0111.35×
Texas188,6670.92×
New York171,2001.28×
Florida154,6580.96×
Michigan102,1451.64×
Pennsylvania92,8031.16×
Ohio83,2631.13×
New Jersey79,3291.31×
Illinois76,6640.96×
Virginia63,0801.09×
North Carolina60,5600.84×
Georgia59,9630.82×
Washington56,3031.18×
Arizona54,9701.13×
Maryland47,5791.16×
Massachusetts43,7170.93×
Indiana43,5551×
Wisconsin42,5431.19×
Colorado35,7380.95×
Tennessee35,7080.75×
Minnesota34,4251.01×
Oregon33,8591.24×
Missouri30,1950.79×
Iowa28,4601.45×
Connecticut26,6641.11×
South Carolina26,4050.74×
Nebraska25,0622.09×
Alabama24,2340.73×
Louisiana23,8530.78×
Kentucky21,8770.73×
Utah21,6801.01×
Oklahoma21,0110.79×
Nevada20,5430.89×
Kansas18,8311×
Idaho15,5501.3×
Arkansas12,7720.65×
Mississippi11,8850.6×
West Virginia11,7531.06×
New Mexico10,8240.9×
Washington, District of Columbia8,2201.15×
Hawaii7,8750.77×
New Hampshire6,9990.74×
Rhode Island6,7980.9×
Montana6,2490.94×
Delaware6,0740.92×
Maine6,0450.71×
South Dakota5,2450.95×
North Dakota4,2550.87×
Alaska3,8830.76×
Vermont3,7600.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Sports (Australia) audience
BrandAffinityCategory
Aaron Rodgers13.1×Sports
Luka Dončić20.85×Sports
Andre Agassi52.33×Sports
Capital One7.27×Business & Career
Google Maps6.28×Internet & Social Media
CarGurus9.14×Cars & Mobility
Josh Duhamel20×Fashion & Accessoires
Shay Mitchell35.57×Movies & TV
Deion Sanders13.48×Sports
Bruce Willis8.64×Movies & TV
Wesley Snipes22.57×Movies & TV
Indeed.com4.2×Business & Career
Aaron Paul20×Movies & TV
LL Cool J19.17×Music & Radio
TNT (TV channel)17.9×Movies & TV
Dennis Rodman14.63×Sports
Circle K6×Shopping
Charles Barkley15.65×Sports
Enterprise Rent-A-Car4.87×Cars & Mobility
Skip Bayless16.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Sports (Australia) audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
Community OrientationOPEN1.21
Risk AppetiteTHRILL1.14
Need for SecurityCONSERVATISM1.1
Career OrientationPOWER1.08
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Fox Sports (Australia)
CountryShare
Australia46.5%
United States35.9%
United Kingdom4.9%

See Fox Sports (Australia) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fox Sports (Australia) have in United States?

Fox Sports (Australia) has an estimated audience of 2,385,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Fox Sports (Australia) fans?

23.6% of Fox Sports (Australia) fans are female, 76.4% are male, with an average age of 41.7 years.

Which brands do Fox Sports (Australia) fans like most?

Fox Sports (Australia) fans show strongest brand affinity for Aaron Rodgers (13.1×), Luka Dončić (20.85×), and Andre Agassi (52.33×) over the country average.

Where do Fox Sports (Australia) fans live in United States?

Fox Sports (Australia) fans in United States are most concentrated in California (reach 353,011), Texas (reach 188,667), and New York (reach 171,200). These three regions account for the largest share of the active audience.

What other brands do Fox Sports (Australia) fans also like?

Beyond Fox Sports (Australia) itself, the audience over-indexes on Luka Dončić (20.85×), Andre Agassi (52.33×), Capital One (7.27×), and Google Maps (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.