Fox Sports (Australia) Audience in United States

Fox Sports (Australia) logo

Fox Sports (Australia) has an estimated audience of 2,385,945 people in United States. 23.6% are female, 76.4% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, UK garage, Combat sport, Stamp collecting, Yoga Journal.

The average Fox Sports (Australia) fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, UK garage, Combat sport, with strongest over-indexing on Pro-Ject (7.06× the country average). Demographically, the Fox Sports (Australia) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Fox Sports (Australia) fans

Demographic split for Fox Sports (Australia) audience in United States
MetricValue
Female23.6%
Male76.4%
Average age41.7
Estimated audience size2,385,945

Audience persona

The typical Fox Sports (Australia) fan in United States is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Fox Sports (Australia) in United States
RegionReachAffinity
California353,0111.35×
Texas188,6670.92×
New York171,2001.28×
Florida154,6580.96×
Michigan102,1451.64×
Pennsylvania92,8031.16×
Ohio83,2631.13×
New Jersey79,3291.31×
Illinois76,6640.96×
Virginia63,0801.09×
North Carolina60,5600.84×
Georgia59,9630.82×
Washington56,3031.18×
Arizona54,9701.13×
Maryland47,5791.16×
Massachusetts43,7170.93×
Indiana43,5551×
Wisconsin42,5431.19×
Colorado35,7380.95×
Tennessee35,7080.75×
Minnesota34,4251.01×
Oregon33,8591.24×
Missouri30,1950.79×
Iowa28,4601.45×
Connecticut26,6641.11×
South Carolina26,4050.74×
Nebraska25,0622.09×
Alabama24,2340.73×
Louisiana23,8530.78×
Kentucky21,8770.73×
Utah21,6801.01×
Oklahoma21,0110.79×
Nevada20,5430.89×
Kansas18,8311×
Idaho15,5501.3×
Arkansas12,7720.65×
Mississippi11,8850.6×
West Virginia11,7531.06×
New Mexico10,8240.9×
Washington, District of Columbia8,2201.15×
Hawaii7,8750.77×
New Hampshire6,9990.74×
Rhode Island6,7980.9×
Montana6,2490.94×
Delaware6,0740.92×
Maine6,0450.71×
South Dakota5,2450.95×
North Dakota4,2550.87×
Alaska3,8830.76×
Vermont3,7600.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Sports (Australia) audience
BrandAffinityCategory
Pro-Ject7.06×Music & Radio
UK garage7.83×Music & Radio
Combat sport2.15×Sports
Stamp collecting5.89×Home & Garden
Yoga Journal20×Sports
Home equity2.15×Home & Garden
Grinch3.94×Movies & TV
University at Albany, SUNY20×Business & Career
Litter box1.85×Pets & Animals
Penn & Teller7.4×Movies & TV
Israel1.76×Travel & Leisure
Seattle Hempfest28.42×Travel & Leisure
Governor of Michigan5.8×Politics & Society
La Opinión5.41×News
Wok4.81×Food & Beverages
Jesse Plemons2.49×Movies & TV
Laneige3.91×Beauty & Wellness
Goop3.68×Internet & Social Media
No Escape (1994 film)7.73×Movies & TV
El Paso County, Colorado8.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Sports (Australia) audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
Community OrientationOPEN1.21
Risk AppetiteTHRILL1.14
Need for SecurityCONSERVATISM1.1
Career OrientationPOWER1.08
IndulgenceJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Fox Sports (Australia)
CountryShare
Australia46.5%
United States35.9%
United Kingdom4.9%

See Fox Sports (Australia) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fox Sports (Australia) have in United States?

Fox Sports (Australia) has an estimated audience of 2,385,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Fox Sports (Australia) fans?

23.6% of Fox Sports (Australia) fans are female, 76.4% are male, with an average age of 41.7 years.

Which brands do Fox Sports (Australia) fans like most?

Fox Sports (Australia) fans show strongest brand affinity for Pro-Ject (7.06×), UK garage (7.83×), and Combat sport (2.15×) over the country average.

Where do Fox Sports (Australia) fans live in United States?

Fox Sports (Australia) fans in United States are most concentrated in California (reach 353,011), Texas (reach 188,667), and New York (reach 171,200). These three regions account for the largest share of the active audience.

What other brands do Fox Sports (Australia) fans also like?

Beyond Fox Sports (Australia) itself, the audience over-indexes on UK garage (7.83×), Combat sport (2.15×), Stamp collecting (5.89×), and Yoga Journal (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.