Rascasse Audience Intelligence

Michelle Williams (actress) Audience in United States

A data profile of the people who buy, follow and care about Michelle Williams (actress) in United States — modelled from more than twelve digital signal sources. Michelle Williams (actress) has an estimated audience of 4,076,802 people in United States.

#341among Actor Actress or TV Star in United States#989among Person in United States#880in Movies & TV

The average Michelle Williams (actress) fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michael Fassbender, Heath Ledger, Larry Page, with strongest over-indexing on Michael Fassbender (125.72× the country average).

Demographically, the Michelle Williams (actress) audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelle Williams (actress) fan in United States is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Michael Fassbender.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelle Williams (actress) profile in United States.

Audience size
4.1M
in United States
Gender
62.2%♀
37.8% male
Age
40.9
average years
Country rank
#7932
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelle Williams (actress) fans

62.2% are female, 37.8% are male, average age 40.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Michelle Williams (actress) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.9
Estimated audience size4,076,802
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Michelle Williams (actress) audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Michelle Williams (actress) audience comes from United States.

Worldwide audience distribution share by country for Michelle Williams (actress)
CountryShare
United States37.5%
United Kingdom6.6%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelle Williams (actress) audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelle Williams (actress) fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.25×
02Utah~50K1.21×
03Montana~10K1.20×
04Oregon~60K1.17×
05Illinois~200K1.13×
06Massachusetts~100K1.13×
07Arizona~100K1.12×
08Connecticut~50K1.10×
09Vermont~8K1.08×
10Maryland~80K1.07×
11Idaho~20K1.07×
12Washington~90K1.06×
13Missouri~80K1.05×
14Michigan~100K1.04×
15Minnesota~70K1.04×
16New Hampshire~20K1.04×
17California~500K1.03×
18Pennsylvania~200K1.03×
19Tennessee~90K1.03×
20New Jersey~100K1.02×
21Colorado~70K1.02×
22Wisconsin~70K1.02×
23Alabama~60K1.01×
24Rhode Island~10K1.01×
25Kentucky~60K1.00×
26Oklahoma~50K1.00×
27Maine~20K1.00×
28Arkansas~40K0.99×
29Alaska~9K0.99×
30Ohio~100K0.98×
31North Carolina~100K0.98×
32Indiana~80K0.98×
33Iowa~40K0.97×
34Nebraska~20K0.97×
35South Carolina~60K0.95×
36Georgia~100K0.94×
37Virginia~100K0.94×
38Kansas~30K0.94×
39Washington, District of Columbia~10K0.94×
40Texas~300K0.91×
41Louisiana~50K0.90×
42New Mexico~20K0.90×
43Hawaii~20K0.89×
44Delaware~10K0.89×
45South Dakota~9K0.89×
46Florida~300K0.88×
47North Dakota~8K0.88×
48West Virginia~20K0.87×
49Nevada~40K0.86×
50Mississippi~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Michelle Williams (actress), United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelle Williams (actress) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelle Williams (actress) audience
#·InterestCategoryAffinity×
01Larry PagePolitics & Society141.77×
02Michael FassbenderMovies & TV125.72×
03Heath LedgerMovies & TV69.58×
04Kelly OsbourneMusic & Radio48.22×
05Brokeback MountainMovies & TV35.56×
06David FincherMovies & TV23.56×
07Brigitte BardotMovies & TV22.13×
08Gwendoline ChristieMovies & TV21.59×
09Chiwetel EjioforMovies & TV20.66×
10Obsessed (2009 film)Movies & TV20.00×
11Sharon OsbourneMovies & TV20.00×
12Ron PerlmanMovies & TV20.00×
13Business softwareBusiness & Career12.80×
14Taylor LautnerMovies & TV12.68×
15Daniel Day-LewisMovies & TV12.42×
16Miles TellerMovies & TV12.40×
17Nathan FillionMovies & TV10.63×
18Jason MomoaMovies & TV8.11×
19True DetectiveMovies & TV7.20×
20Apple TVMovies & TV5.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelle Williams (actress) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelle Williams (actress) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
PatriotismCONSERVATISM1.60×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelle Williams (actress) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelle Williams (actress) have in United States?

Michelle Williams (actress) has an estimated audience of 4,076,802 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michelle Williams (actress) fans?

62.2% of Michelle Williams (actress) fans are female, 37.8% are male, with an average age of 40.9 years.

03

Which brands do Michelle Williams (actress) fans like most?

Michelle Williams (actress) fans show strongest brand affinity for Michael Fassbender (125.72×), Heath Ledger (69.58×), and Larry Page (141.77×) over the country average.

04

Where do Michelle Williams (actress) fans live in United States?

Michelle Williams (actress) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Michelle Williams (actress) fans also like?

Beyond Michelle Williams (actress) itself, the audience over-indexes on Heath Ledger (69.58×), Larry Page (141.77×), Kelly Osbourne (48.22×), and Obsessed (2009 film) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Michelle Williams (actress) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Williams (actress). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →