Mississauga Audience in United States
Mississauga has an estimated audience of 559,708 people in United States. 51.8% are female, 48.2% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Voter registration, Nationality, Electrolyte, Cam Ward.
The average Mississauga fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Voter registration, Nationality, with strongest over-indexing on Natural rubber (13.62× the country average). Demographically, the Mississauga audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Mississauga fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.4 |
| Estimated audience size | 559,708 |
Audience persona
The typical Mississauga fan in United States is balanced, around 40.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 72,684 | 1.18× |
| New York | 62,105 | 1.99× |
| Texas | 52,403 | 1.09× |
| Florida | 37,583 | 0.99× |
| Illinois | 29,864 | 1.6× |
| Michigan | 29,653 | 2.03× |
| Ohio | 23,144 | 1.34× |
| Pennsylvania | 22,481 | 1.19× |
| New Jersey | 22,106 | 1.55× |
| Virginia | 19,341 | 1.42× |
| Georgia | 18,888 | 1.1× |
| Massachusetts | 17,451 | 1.58× |
| North Carolina | 17,429 | 1.03× |
| Washington | 14,562 | 1.3× |
| Maryland | 11,780 | 1.22× |
| Indiana | 10,691 | 1.05× |
| Minnesota | 10,484 | 1.31× |
| Tennessee | 9,748 | 0.87× |
| Wisconsin | 9,199 | 1.09× |
| Arizona | 8,991 | 0.79× |
| Colorado | 8,293 | 0.94× |
| Missouri | 7,832 | 0.87× |
| Connecticut | 7,254 | 1.29× |
| South Carolina | 6,377 | 0.76× |
| Oregon | 5,935 | 0.92× |
| Kentucky | 5,344 | 0.76× |
| Louisiana | 4,734 | 0.66× |
| Alabama | 4,394 | 0.56× |
| Nevada | 4,388 | 0.81× |
| Oklahoma | 4,165 | 0.67× |
| Arkansas | 4,043 | 0.88× |
| Kansas | 4,037 | 0.92× |
| Utah | 3,952 | 0.79× |
| Iowa | 3,788 | 0.82× |
| Mississippi | 3,459 | 0.75× |
| Washington, District of Columbia | 2,777 | 1.65× |
| New Hampshire | 2,404 | 1.09× |
| Maine | 2,061 | 1.03× |
| Nebraska | 1,990 | 0.71× |
| Idaho | 1,827 | 0.65× |
| Rhode Island | 1,803 | 1.01× |
| West Virginia | 1,578 | 0.61× |
| New Mexico | 1,528 | 0.54× |
| Hawaii | 1,491 | 0.62× |
| Delaware | 1,428 | 0.92× |
| Vermont | 1,098 | 1.12× |
| Montana | 1,046 | 0.67× |
| North Dakota | 796 | 0.69× |
| South Dakota | 785 | 0.61× |
| Alaska | 600 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 13.62× | Cars & Mobility |
| Voter registration | 20× | Politics & Society |
| Nationality | 3.63× | Politics & Society |
| Electrolyte | 7.57× | Health |
| Cam Ward | 5.04× | Sports |
| Elsword | 17.63× | Games |
| Grinch | 4.19× | Movies & TV |
| Halsey, Oregon | 8.38× | Travel & Leisure |
| Stamp collecting | 4.54× | Home & Garden |
| Governor of Michigan | 6.28× | Politics & Society |
| No Escape (1994 film) | 8.98× | Movies & TV |
| Goop | 4.2× | Internet & Social Media |
| El Paso County, Colorado | 9.79× | Travel & Leisure |
| Hidden Objects Games | 12.58× | Games |
| Kento Yamazaki | 8.01× | Movies & TV |
| Nebraska Cornhuskers football | 2.61× | Sports |
| Bank account | 1.76× | Business & Career |
| Urban horticulture | 2.55× | Home & Garden |
| Wok | 4.59× | Food & Beverages |
| Kevin Murphy (screenwriter) | 10.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.17 |
| Community Orientation | OPEN | 2.37 |
| Travelling | THRILL | 2.32 |
| Pet Ownership | JOY | 1.98 |
| Luxury Orientation | PREMIUM | 1.86 |
| Risk Appetite | THRILL | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 59.9% |
| United States | 11.8% |
| Italy | 6.8% |
See Mississauga audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Mississauga have in United States?
Mississauga has an estimated audience of 559,708 people in United States, concentrated in California and New York.
What is the gender split and age of Mississauga fans?
51.8% of Mississauga fans are female, 48.2% are male, with an average age of 40.4 years.
Which brands do Mississauga fans like most?
Mississauga fans show strongest brand affinity for Natural rubber (13.62×), Voter registration (20×), and Nationality (3.63×) over the country average.
Where do Mississauga fans live in United States?
Mississauga fans in United States are most concentrated in California (reach 72,684), New York (reach 62,105), and Texas (reach 52,403). These three regions account for the largest share of the active audience.
What other brands do Mississauga fans also like?
Beyond Mississauga itself, the audience over-indexes on Voter registration (20×), Nationality (3.63×), Electrolyte (7.57×), and Cam Ward (5.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mississauga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.