Rascasse Audience Intelligence

Mississauga Audience in United States

A data profile of the people who buy, follow and care about Mississauga in United States — modelled from more than twelve digital signal sources. Mississauga has an estimated audience of 559,708 people in United States.

#3508among POI in United States#2717in Travel & Leisure

The average Mississauga fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include International education, Shay Mitchell, Jollibee, with strongest over-indexing on International education (29.47× the country average).

Demographically, the Mississauga audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mississauga fan in United States is balanced, around 40.4 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mississauga profile in United States.

Audience size
560K
in United States
Gender
51.8%♀
48.2% male
Age
40.4
average years
Country rank
#34277
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mississauga fans

51.8% are female, 48.2% are male, average age 40.4.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Mississauga audience in United States
MetricValue
Female51.8%
Male48.2%
Average age40.4
Estimated audience size559,708
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Mississauga audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Mississauga audience comes from United States.

Worldwide audience distribution share by country for Mississauga
CountryShare
Canada59.7%
United States11.8%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mississauga audience in United States is strongest.

Fig. 05

Top regions by affinity

Mississauga fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K1.96×
02New York~60K1.87×
03Illinois~30K1.55×
04Massachusetts~20K1.54×
05Washington, District of Columbia~3K1.52×
06New Jersey~20K1.50×
07Washington~20K1.49×
08Virginia~20K1.33×
09Ohio~20K1.28×
10Minnesota~10K1.25×
11Connecticut~7K1.25×
12Pennsylvania~20K1.18×
13Maryland~10K1.18×
14Vermont~1K1.15×
15California~70K1.13×
16New Hampshire~2K1.10×
17Wisconsin~9K1.09×
18Florida~40K1.06×
19Georgia~20K1.06×
20Texas~50K1.03×
21Indiana~10K1.03×
22Rhode Island~2K1.03×
23Maine~2K1.00×
24North Carolina~20K0.97×
25Delaware~2K0.97×
26Oregon~6K0.94×
27Colorado~8K0.92×
28Arkansas~4K0.89×
29Kansas~4K0.89×
30Tennessee~10K0.86×
31Missouri~8K0.86×
32Iowa~4K0.86×
33North Dakota<1K0.86×
34Arizona~10K0.84×
35Nevada~5K0.83×
36Utah~4K0.82×
37Alaska<1K0.81×
38Nebraska~2K0.80×
39Montana~1K0.80×
40Mississippi~4K0.79×
41South Dakota~1K0.79×
42Kentucky~5K0.78×
43South Carolina~6K0.77×
44Idaho~2K0.76×
45West Virginia~2K0.74×
46Oklahoma~4K0.72×
47Hawaii~2K0.72×
48Louisiana~5K0.67×
49New Mexico~2K0.67×
50Alabama~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Mississauga, United States
0.63×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mississauga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mississauga audience
#·InterestCategoryAffinity×
01Shay MitchellMovies & TV29.95×
02International educationBusiness & Career29.47×
03OPPOTechnology & Electronics23.95×
04Midnight in ParisMovies & TV21.05×
05EasyJetTravel & Leisure20.00×
06Cultural tourismTravel & Leisure20.00×
07Noah BaumbachMovies & TV20.00×
08RyanairTravel & Leisure18.85×
09Christoph WaltzMovies & TV12.69×
10JollibeeFood & Beverages7.74×
11Charli XCXMusic & Radio7.42×
12Montreal CanadiensSports7.35×
13Tyler PerryMovies & TV5.99×
14Christina ApplegateMovies & TV5.92×
15Teyana TaylorMovies & TV5.87×
16Luka DončićSports5.52×
17Antique carCars & Mobility4.76×
18Diaper bagKids & Family3.26×
19Planet FitnessSports2.42×
20RadioTechnology & Electronics2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mississauga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mississauga audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.59×
Pet OwnershipJOY1.94×
TravellingTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mississauga audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
ExtroversionTHRILL0.88×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mississauga have in United States?

Mississauga has an estimated audience of 559,708 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mississauga fans?

51.8% of Mississauga fans are female, 48.2% are male, with an average age of 40.4 years.

03

Which brands do Mississauga fans like most?

Mississauga fans show strongest brand affinity for International education (29.47×), Shay Mitchell (29.95×), and Jollibee (7.74×) over the country average.

04

Where do Mississauga fans live in United States?

Mississauga fans in United States are most concentrated in California (reach ~70K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mississauga fans also like?

Beyond Mississauga itself, the audience over-indexes on Shay Mitchell (29.95×), Jollibee (7.74×), Christoph Waltz (12.69×), and Ryanair (18.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mississauga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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