This Is Where I Leave You Audience in United States

This Is Where I Leave You logo

This Is Where I Leave You has an estimated audience of 1,185,730 people in United States. 55.5% are female, 44.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Corona (band), Home construction, Whataburger, Elsword, Combat sport.

The average This Is Where I Leave You fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Corona (band), Home construction, Whataburger, with strongest over-indexing on Corona (band) (20× the country average). Demographically, the This Is Where I Leave You audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of This Is Where I Leave You fans

Demographic split for This Is Where I Leave You audience in United States
MetricValue
Female55.5%
Male44.5%
Average age35.7
Estimated audience size1,185,730

Audience persona

The typical This Is Where I Leave You fan in United States is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for This Is Where I Leave You in United States
RegionReachAffinity
California135,1921.04×
Texas121,9091.2×
Florida67,8080.84×
New York63,9570.97×
Illinois44,6311.13×
Pennsylvania41,3571.04×
Ohio38,1791.05×
Georgia34,2550.94×
North Carolina34,1130.96×
Michigan32,7331.06×
New Jersey29,9820.99×
Virginia26,9860.93×
Arizona24,0570.99×
Tennessee23,7501×
Massachusetts23,4901.01×
Indiana22,7021.05×
Washington21,8520.92×
Missouri21,1071.1×
Wisconsin18,8021.05×
Colorado18,7801×
Minnesota17,8561.05×
Maryland17,3160.85×
South Carolina16,7950.94×
Kentucky15,6461.05×
Louisiana14,3650.94×
Oklahoma14,2331.08×
Alabama13,8150.83×
Oregon12,2500.9×
Iowa11,7041.2×
Connecticut11,6550.98×
Utah11,2661.06×
Kansas11,2031.2×
Nevada10,1120.88×
Arkansas9,7841×
Mississippi9,5010.97×
Nebraska6,6381.12×
Idaho6,3811.07×
New Mexico6,3031.06×
West Virginia5,4941×
Hawaii5,2111.02×
New Hampshire4,5680.98×
Maine3,8920.92×
Rhode Island3,5500.94×
Montana3,5481.08×
North Dakota3,1141.28×
South Dakota2,9281.07×
Delaware2,7450.84×
Washington, District of Columbia2,7250.76×
Alaska2,1870.86×
Vermont1,7310.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This Is Where I Leave You audience
BrandAffinityCategory
Corona (band)20×Music & Radio
Home construction2.3×Home & Garden
Whataburger2.42×Food & Beverages
Elsword20×Games
Combat sport1.84×Sports
Collectable1.83×Kids & Family
Home equity2.09×Home & Garden
Hooked on Phonics10×Kids & Family
Mortgage insurance4.19×Business & Career
Nebraska Cornhuskers football3.15×Sports
Pillow1.86×Home & Garden
Figure painting (hobby)4.2×Arts & Culture
Google Photos1.87×Technology & Electronics
JDSU2.08×Business & Career
Home staging3.29×Home & Garden
Non-celiac gluten sensitivity7×Health
3D printing1.53×Technology & Electronics
Nipsey Hussle3.44×Music & Radio
Monogram2.18×Home & Garden
Sinaloa2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This Is Where I Leave You audience
TraitClusterScore
SpiritualityBALANCE1.59
ExtroversionTHRILL1.41
CreativityOPEN1.4
Price SensitivityPREMIUM1.39
Design AffinityPREMIUM1.39
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for This Is Where I Leave You
CountryShare
United States35.5%
United Kingdom7.7%
Italy4.7%

See This Is Where I Leave You audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does This Is Where I Leave You have in United States?

This Is Where I Leave You has an estimated audience of 1,185,730 people in United States, concentrated in California and Texas.

What is the gender split and age of This Is Where I Leave You fans?

55.5% of This Is Where I Leave You fans are female, 44.5% are male, with an average age of 35.7 years.

Which brands do This Is Where I Leave You fans like most?

This Is Where I Leave You fans show strongest brand affinity for Corona (band) (20×), Home construction (2.3×), and Whataburger (2.42×) over the country average.

Where do This Is Where I Leave You fans live in United States?

This Is Where I Leave You fans in United States are most concentrated in California (reach 135,192), Texas (reach 121,909), and Florida (reach 67,808). These three regions account for the largest share of the active audience.

What other brands do This Is Where I Leave You fans also like?

Beyond This Is Where I Leave You itself, the audience over-indexes on Home construction (2.3×), Whataburger (2.42×), Elsword (20×), and Combat sport (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Is Where I Leave You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.