Rascasse Audience Intelligence

This Is Where I Leave You Audience in United States

A data profile of the people who buy, follow and care about This Is Where I Leave You in United States — modelled from more than twelve digital signal sources. This Is Where I Leave You has an estimated audience of 1,157,646 people in United States.

#1574among Movie / TV Show / Series in United States#3770in Movies & TV

The average This Is Where I Leave You fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Requiem for a Dream, Rain Man, American Beauty (1999 film), with strongest over-indexing on Requiem for a Dream (84.39× the country average).

Demographically, the This Is Where I Leave You audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical This Is Where I Leave You fan in United States is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Requiem for a Dream.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Is Where I Leave You profile in United States.

Audience size
1.2M
in United States
Gender
55.5%♀
44.5% male
Age
35.7
average years
Country rank
#21401
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Is Where I Leave You viewers

55.5% are female, 44.5% are male, average age 35.7.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for This Is Where I Leave You audience in United States
MetricValue
Female55.5%
Male44.5%
Average age35.7
Estimated audience size1,157,646
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the This Is Where I Leave You audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

33.6%

of the worldwide This Is Where I Leave You audience comes from United States.

Worldwide audience distribution share by country for This Is Where I Leave You
CountryShare
United States33.6%
United Kingdom7.9%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Is Where I Leave You audience in United States is strongest.

Fig. 05

Top regions by affinity

This Is Where I Leave You fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K1.25×
02New Mexico~7K1.17×
03Texas~100K1.16×
04Iowa~10K1.16×
05Kansas~10K1.15×
06Nebraska~7K1.14×
07Montana~4K1.11×
08South Dakota~3K1.11×
09Illinois~40K1.10×
10Idaho~7K1.10×
11Oklahoma~10K1.07×
12Missouri~20K1.06×
13West Virginia~6K1.04×
14Arizona~20K1.03×
15Indiana~20K1.03×
16Wisconsin~20K1.03×
17Kentucky~20K1.03×
18Utah~10K1.03×
19Ohio~40K1.02×
20Arkansas~10K1.02×
21Hawaii~5K1.02×
22California~100K1.01×
23Pennsylvania~40K1.01×
24Michigan~30K1.01×
25Minnesota~20K1.01×
26Mississippi~10K1.01×
27Colorado~20K0.99×
28Connecticut~10K0.99×
29Louisiana~10K0.98×
30New Hampshire~5K0.98×
31New Jersey~30K0.97×
32Tennessee~20K0.97×
33Massachusetts~20K0.96×
34Alaska~2K0.96×
35South Carolina~20K0.95×
36Rhode Island~4K0.94×
37Maine~4K0.93×
38New York~60K0.92×
39North Carolina~30K0.91×
40Nevada~10K0.91×
41Georgia~30K0.90×
42Washington~20K0.90×
43Oregon~10K0.90×
44Vermont~2K0.90×
45Alabama~10K0.89×
46Delaware~3K0.89×
47Virginia~30K0.88×
48Maryland~20K0.85×
49Florida~70K0.83×
50Washington, District of Columbia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — This Is Where I Leave You, United States
0.78×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Is Where I Leave You audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Is Where I Leave You audience
#·InterestCategoryAffinity×
01Requiem for a DreamMovies & TV84.39×
02Rain ManMovies & TV72.67×
03American Beauty (1999 film)Movies & TV45.47×
04Shay MitchellMovies & TV28.02×
05Sasha PieterseMovies & TV26.10×
06Beverly Hills CopMovies & TV20.00×
07SizzlerFood & Beverages20.00×
08Ashley BensonMovies & TV20.00×
09The MentalistMovies & TV17.16×
10Edward NortonMovies & TV16.87×
11Baby toysKids & Family13.98×
12Late-night talk showMovies & TV13.04×
13Obsessed (2009 film)Movies & TV8.32×
14romantic comediesMovies & TV6.99×
15Diane KeatonMovies & TV4.68×
16CupcakeFood & Beverages4.22×
17Britney SpearsMusic & Radio4.17×
18Scooby-DooMovies & TV3.82×
19RadioTechnology & Electronics3.23×
20Planet FitnessSports2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Is Where I Leave You audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This Is Where I Leave You audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.62×
CreativityOPEN1.29×
SustainabilityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This Is Where I Leave You audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.77×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This Is Where I Leave You have in United States?

This Is Where I Leave You has an estimated audience of 1,157,646 people in United States, concentrated in California and Texas.

02

What is the gender split and age of This Is Where I Leave You viewers?

55.5% of This Is Where I Leave You fans are female, 44.5% are male, with an average age of 35.7 years.

03

Which brands do This Is Where I Leave You fans like most?

This Is Where I Leave You fans show strongest brand affinity for Requiem for a Dream (84.39×), Rain Man (72.67×), and American Beauty (1999 film) (45.47×) over the country average.

04

Where do This Is Where I Leave You fans live in United States?

This Is Where I Leave You fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do This Is Where I Leave You fans also like?

Beyond This Is Where I Leave You itself, the audience over-indexes on Rain Man (72.67×), American Beauty (1999 film) (45.47×), Obsessed (2009 film) (8.32×), and Late-night talk show (13.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for This Is Where I Leave You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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