Glashütte Original Audience in United States

Glashütte Original logo

Glashütte Original has an estimated audience of 354,859 people in United States. 23.6% are female, 76.4% are male, average age 40.8. Top regions: California, New York, Texas. Top brand affinities: Bell & Ross, Glashütte, Frank Muller, David Morrissey, Onitsuka Tiger.

The average Glashütte Original fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bell & Ross, Glashütte, Frank Muller, with strongest over-indexing on Bell & Ross (72.64× the country average). Demographically, the Glashütte Original audience skews more male with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Glashütte Original fans

Demographic split for Glashütte Original audience in United States
MetricValue
Female23.6%
Male76.4%
Average age40.8
Estimated audience size354,859

Audience persona

The typical Glashütte Original fan in United States is more male, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bell & Ross.

Top regions in United States

Top regions ranked by reach for Glashütte Original in United States
RegionReachAffinity
California39,9641.02×
New York23,0471.16×
Texas18,7460.61×
Florida17,1080.71×
New Jersey11,7211.3×
Illinois8,0890.68×
Virginia7,5150.87×
Georgia7,0370.64×
North Carolina6,5870.62×
Massachusetts6,4810.93×
Pennsylvania6,3880.53×
Ohio6,2240.57×
Washington5,8950.83×
Colorado3,8710.69×
Kentucky3,8690.87×
Arizona3,5290.49×
Michigan3,5170.38×
Maryland3,5100.58×
Tennessee3,3800.47×
South Carolina3,1690.59×
Missouri3,1670.55×
Indiana2,9060.45×
Mississippi2,8580.98×
Louisiana2,7530.6×
Alabama2,5620.52×
Arkansas2,5390.87×
Connecticut2,5340.71×
Oklahoma2,4830.63×
Minnesota2,3810.47×
Nevada2,3590.69×
West Virginia2,3591.43×
Alaska2,3543.1×
Wisconsin2,3320.44×
Oregon2,3290.57×
Utah2,3150.73×
Iowa2,2410.77×
Kansas2,1790.78×
Idaho2,1791.22×
New Hampshire2,1061.51×
Hawaii2,0811.36×
Montana2,0522.08×
North Dakota1,9732.71×
Nebraska1,9041.07×
New Mexico1,8941.06×
Rhode Island1,8771.66×
Maine1,8761.48×
Vermont1,8462.96×
Delaware1,6811.72×
Washington, District of Columbia1,4161.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glashütte Original audience
BrandAffinityCategory
Bell & Ross72.64×Fashion & Accessoires
Glashütte55.55×Travel & Leisure
Frank Muller132.75×Fashion & Accessoires
David Morrissey63×Music & Radio
Onitsuka Tiger24.4×Fashion & Accessoires
Baume et Mercier36.29×Fashion & Accessoires
Equinox9.74×Politics & Society
Oris (company)33.24×Fashion & Accessoires
Gear Patrol42.66×Shopping
Wedding & event planning17.08×Kids & Family
Pocket watch14.22×Fashion & Accessoires
Nomos Glashütte63.96×Fashion & Accessoires
Raymond Weil37.8×Fashion & Accessoires
Richard Mille17.73×Fashion & Accessoires
Europcar42.34×Cars & Mobility
Royal College, Colombo144.96×
Ulysse Nardin21.01×Fashion & Accessoires
Marina Abramović20.86×Arts & Culture
Zenith16.85×Fashion & Accessoires
Ginny And Georgia7.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glashütte Original audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.2
Family OrientationCONSERVATISM2.34
Luxury OrientationPREMIUM1.65
IndulgenceJOY1.56
Quality AwarenessPREMIUM1.55
Convenience OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Glashütte Original
CountryShare
United States50.1%
Italy21.7%
United Kingdom10.0%

See Glashütte Original audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Glashütte Original have in United States?

Glashütte Original has an estimated audience of 354,859 people in United States, concentrated in California and New York.

What is the gender split and age of Glashütte Original fans?

23.6% of Glashütte Original fans are female, 76.4% are male, with an average age of 40.8 years.

Which brands do Glashütte Original fans like most?

Glashütte Original fans show strongest brand affinity for Bell & Ross (72.64×), Glashütte (55.55×), and Frank Muller (132.75×) over the country average.

Where do Glashütte Original fans live in United States?

Glashütte Original fans in United States are most concentrated in California (reach 39,964), New York (reach 23,047), and Texas (reach 18,746). These three regions account for the largest share of the active audience.

What other brands do Glashütte Original fans also like?

Beyond Glashütte Original itself, the audience over-indexes on Glashütte (55.55×), Frank Muller (132.75×), David Morrissey (63×), and Onitsuka Tiger (24.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glashütte Original. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.