Wedding & event planning Audience in United States
Wedding & event planning has an estimated audience of 2,843,188 people in United States. 83.8% are female, 16.2% are male, average age 31.4. Top brand affinities: Product design, Historic site, UK garage, Stamp collecting, Isometric exercise.
Top brand affinities include Product design, Historic site, UK garage, with strongest over-indexing on Product design (8.46× the country average). Demographically, the Wedding & event planning audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Kids & Family · Type: Topic
Demographics of Wedding & event planning fans
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 31.4 |
| Estimated audience size | 2,843,188 |
Audience persona
The typical Wedding & event planning fan in United States is more female, around 31.4 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 8.46× | Business & Career |
| Historic site | 17.08× | Arts & Culture |
| UK garage | 17.14× | Music & Radio |
| Stamp collecting | 9.05× | Home & Garden |
| Isometric exercise | 13.94× | Sports |
| Joshua Jackson | 6.22× | Movies & TV |
| Home equity | 2.33× | Home & Garden |
| JDSU | 3.6× | Business & Career |
| Fairy godmother | 8.07× | Literature |
| Japanese domestic market | 4.81× | Politics & Society |
| 9NEWS (KUSA) | 4.86× | Movies & TV |
| Mathcore | 6.45× | Music & Radio |
| Ludo (board game) | 7.39× | Games |
| Janitor | 3.93× | Home & Garden |
| Home staging | 3.17× | Home & Garden |
| Embroidery Library | 9.34× | Home & Garden |
| Christmas Gifts | 2.61× | Kids & Family |
| Meals on Wheels | 2.77× | Food & Beverages |
| Buckhannon, West Virginia | 11.77× | Travel & Leisure |
| Goop | 2.45× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| China | 14.3% |
| Italy | 5.8% |
See Wedding & event planning audiences in other countries
- Wedding & event planning — Germany
- Wedding & event planning — United Kingdom
- Wedding & event planning — France
- Wedding & event planning — Italy
- Wedding & event planning — Spain
- Wedding & event planning — Brazil
- Wedding & event planning — Japan
- Wedding & event planning — South Korea
- Wedding & event planning — India
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wedding & event planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.