Rascasse Audience Intelligence

Wedding & event planning Audience in United States

A data profile of the people who buy, follow and care about Wedding & event planning in United States — modelled from more than twelve digital signal sources. Wedding & event planning has an estimated audience of 2,843,188 people in United States.

#5261among Topic in United States#260in Kids & Family

The average Wedding & event planning fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honeymoon, Zimmermann, Bath and Bodyworks, with strongest over-indexing on Honeymoon (17.08× the country average).

Demographically, the Wedding & event planning audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedding & event planning fan in United States is more female, around 31.4 years old, with strong Quality Awareness tendencies and a notable affinity for Honeymoon.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding & event planning profile in United States.

Audience size
2.8M
in United States
Gender
83.8%♀
16.2% male
Age
31.4
average years
Country rank
#10756
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding & event planning fans

83.8% are female, 16.2% are male, average age 31.4.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Wedding & event planning audience in United States
MetricValue
Female83.8%
Male16.2%
Average age31.4
Estimated audience size2,843,188
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Wedding & event planning audience in United States
Age bracketShare%
16-1934%
20-2931%
30-3918%
40-4912%
50+5%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Wedding & event planning audience comes from United States.

Worldwide audience distribution share by country for Wedding & event planning
CountryShare
United States22.1%
China14.3%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding & event planning audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedding & event planning fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.85×
02Rhode Island~10K1.08×
03New Hampshire~10K1.07×
04Montana~8K1.07×
05South Dakota~7K1.07×
06Delaware~8K1.06×
07North Dakota~6K1.06×
08Alaska~6K1.05×
09Idaho~10K1.04×
10Hawaii~10K1.04×
11Vermont~5K1.04×
12Washington, District of Columbia~9K1.03×
13West Virginia~10K1.02×
14Maine~10K1.02×
15Mississippi~20K1.01×
16New Mexico~10K1.01×
17Nebraska~10K1.01×
18Ohio~90K1.00×
19Arkansas~20K1.00×
20Connecticut~30K0.99×
21Iowa~20K0.99×
22Kansas~20K0.99×
23Alabama~40K0.97×
24Oklahoma~30K0.97×
25Utah~20K0.97×
26Texas~200K0.96×
27South Carolina~40K0.96×
28Louisiana~40K0.96×
29Kentucky~30K0.96×
30Nevada~30K0.96×
31North Carolina~80K0.95×
32Oregon~30K0.95×
33Indiana~50K0.94×
34Missouri~40K0.94×
35Wisconsin~40K0.94×
36Virginia~60K0.93×
37Arizona~50K0.93×
38Tennessee~50K0.93×
39Maryland~50K0.93×
40Minnesota~40K0.93×
41Washington~50K0.92×
42Colorado~40K0.92×
43Georgia~80K0.91×
44Massachusetts~50K0.91×
45Michigan~70K0.90×
46New Jersey~70K0.90×
47Illinois~80K0.89×
48New York~100K0.88×
49Pennsylvania~80K0.87×
50Florida~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Wedding & event planning, United States
0.86×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding & event planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding & event planning audience
#·InterestCategoryAffinity×
01HoneymoonKids & Family17.08×
02Nanny McPheeMovies & TV17.08×
03Imo's PizzaFood & Beverages17.08×
04ZimmermannHome & Garden14.43×
05Gerber BabyKids & Family13.87×
06Women's ShoesFashion & Accessoires13.85×
07Bill MurrayMovies & TV7.51×
08SnappedMovies & TV7.47×
09Bath and BodyworksShopping4.63×
10Formal wearFashion & Accessoires4.54×
11Unique GiftsShopping4.41×
12Long hairBeauty & Wellness3.35×
13High schoolBusiness & Career3.30×
14Hair straighteningBeauty & Wellness3.19×
15Travel photographyTechnology & Electronics2.94×
16Lace wigBeauty & Wellness2.87×
17Nordstrom rackFashion & Accessoires2.66×
18Scooby-DooMovies & TV2.65×
19Self-loveHealth2.52×
20Luxury goodsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding & event planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding & event planning audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.65×
TravellingTHRILL1.64×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding & event planning audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.65×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding & event planning have in United States?

Wedding & event planning has an estimated audience of 2,843,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wedding & event planning fans?

83.8% of Wedding & event planning fans are female, 16.2% are male, with an average age of 31.4 years.

03

Which brands do Wedding & event planning fans like most?

Wedding & event planning fans show strongest brand affinity for Honeymoon (17.08×), Zimmermann (14.43×), and Bath and Bodyworks (4.63×) over the country average.

04

Where do Wedding & event planning fans live in United States?

Wedding & event planning fans in United States are most concentrated in California (reach ~600K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding & event planning fans also like?

Beyond Wedding & event planning itself, the audience over-indexes on Zimmermann (14.43×), Bath and Bodyworks (4.63×), Bill Murray (7.51×), and Snapped (7.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Wedding & event planning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding & event planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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