Wedding & event planning Audience in United States
Wedding & event planning has an estimated audience of 2,843,188 people in United States. 83.8% are female, 16.2% are male, average age 31.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Honeymoon, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (12.85× the country average). Demographically, the Wedding & event planning audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Kids & Family · Type: Topic
Demographics of Wedding & event planning fans
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 31.4 |
| Estimated audience size | 2,843,188 |
Audience persona
The typical Wedding & event planning fan in United States is more female, around 31.4 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 12.85× | Health |
| Diabetes mellitus awareness | 8.48× | Health |
| Microblogging | 8.64× | Technology & Electronics |
| Honeymoon | 16.56× | Kids & Family |
| Singer-songwriter | 2.97× | Music & Radio |
| Livemusic | 3.83× | Music & Radio |
| Google Maps | 2.75× | Internet & Social Media |
| Indeed.com | 2.81× | Business & Career |
| Orange | 11.58× | Technology & Electronics |
| Income tax | 7.74× | Business & Career |
| Lace wig | 3.44× | Beauty & Wellness |
| DuckDuckGo | 5.53× | Internet & Social Media |
| Long hair | 3.93× | Beauty & Wellness |
| Donald Duck | 15.66× | Movies & TV |
| Cotton On | 8.47× | Fashion & Accessoires |
| Scooby-Doo | 2.85× | Movies & TV |
| Orsay | 19.73× | Shopping |
| Hair straightening | 3.33× | Beauty & Wellness |
| Curling | 10.73× | Sports |
| Hair Extensions | 3.06× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| China | 14.3% |
| Italy | 5.8% |
See Wedding & event planning audiences in other countries
- Wedding & event planning — Germany
- Wedding & event planning — United Kingdom
- Wedding & event planning — France
- Wedding & event planning — Italy
- Wedding & event planning — Spain
- Wedding & event planning — Brazil
- Wedding & event planning — Japan
- Wedding & event planning — South Korea
- Wedding & event planning — India
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wedding & event planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.