Wedding & event planning Audience in Germany
Wedding & event planning has an estimated audience of 680,245 people in Germany. 76.3% are female, 23.7% are male, average age 28.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wedding Planners, Wedding videography, Sex and the City, Livemusic, Spiegel Online.
The average Wedding & event planning fan in Germany is 28.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wedding Planners, Wedding videography, Sex and the City, with strongest over-indexing on Wedding Planners (14.91× the country average). Demographically, the Wedding & event planning audience skews more female with an average age of 28.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Wedding & event planning fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 28.8 |
| Estimated audience size | 680,245 |
Audience persona
The typical Wedding & event planning fan in Germany is more female, around 28.8 years old, with strong DIY Mentality tendencies and a notable affinity for Wedding Planners.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 158,383 | 1.45× |
| Nordrhein-Westfalen | 77,037 | 0.52× |
| Baden-Württemberg | 72,764 | 0.78× |
| Berlin | 54,479 | 1.79× |
| Hessen | 40,687 | 0.78× |
| Mecklenburg-Vorpommern | 27,231 | 2.1× |
| Rheinland-Pfalz | 19,748 | 0.58× |
| Niedersachsen | 18,094 | 0.27× |
| Bremen | 17,710 | 3.04× |
| Sachsen | 17,184 | 0.52× |
| Hamburg | 16,695 | 1.09× |
| Thüringen | 10,627 | 0.61× |
| Sachsen-Anhalt | 10,321 | 0.59× |
| Brandenburg | 9,566 | 0.45× |
| Saarland | 9,024 | 1.08× |
| Schleswig-Holstein | 8,457 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wedding Planners | 14.91× | Kids & Family |
| Wedding videography | 12.93× | Kids & Family |
| Sex and the City | 7.6× | Movies & TV |
| Livemusic | 4.5× | Music & Radio |
| Spiegel Online | 2.72× | News |
| Do it yourself (DIY) | 2.7× | Home & Garden |
| JACK & JONES | 17.55× | Fashion & Accessoires |
| Airbnb | 2.85× | Travel & Leisure |
| Natural foods | 4.97× | Food & Beverages |
| Primark | 3.25× | Shopping |
| Pet store | 2.96× | Pets & Animals |
| Gina Tricot | 5.11× | Fashion & Accessoires |
| Fast food | 2.39× | Food & Beverages |
| Etsy | 2.82× | Fashion & Accessoires |
| Rossmann | 2.02× | Shopping |
| Handmade jewelry | 3.33× | Fashion & Accessoires |
| Wedding planner | 4.54× | Kids & Family |
| Baby food | 2.72× | Kids & Family |
| Renovation | 2.32× | Home & Garden |
| H&M | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.84 |
| Sustainability | BALANCE | 1.76 |
| Luxury Orientation | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.7 |
| Design Affinity | PREMIUM | 1.6 |
| Individualism | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| China | 14.3% |
| Italy | 5.8% |
See Wedding & event planning audiences in other countries
- Wedding & event planning — United States
- Wedding & event planning — United Kingdom
- Wedding & event planning — France
- Wedding & event planning — Italy
- Wedding & event planning — Spain
- Wedding & event planning — Brazil
- Wedding & event planning — Japan
- Wedding & event planning — South Korea
- Wedding & event planning — India
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wedding & event planning have in Germany?
Wedding & event planning has an estimated audience of 680,245 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wedding & event planning fans?
76.3% of Wedding & event planning fans are female, 23.7% are male, with an average age of 28.8 years.
Which brands do Wedding & event planning fans like most?
Wedding & event planning fans show strongest brand affinity for Wedding Planners (14.91×), Wedding videography (12.93×), and Sex and the City (7.6×) over the country average.
Where do Wedding & event planning fans live in Germany?
Wedding & event planning fans in Germany are most concentrated in Bayern (reach 158,383), Nordrhein-Westfalen (reach 77,037), and Baden-Württemberg (reach 72,764). These three regions account for the largest share of the active audience.
What other brands do Wedding & event planning fans also like?
Beyond Wedding & event planning itself, the audience over-indexes on Wedding videography (12.93×), Sex and the City (7.6×), Livemusic (4.5×), and Spiegel Online (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wedding & event planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.