Wedding & event planning Audience in Germany
A data profile of the people who buy, follow and care about Wedding & event planning in Germany — modelled from more than twelve digital signal sources. Wedding & event planning has an estimated audience of 680,245 people in Germany.
The average Wedding & event planning fan in Germany is 28.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wedding videography, Sex and the City, Wedding Planners, with strongest over-indexing on Wedding videography (17.55× the country average).
Demographically, the Wedding & event planning audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wedding & event planning fan in Germany is more female, around 28.8 years old, with strong Design Affinity tendencies and a notable affinity for Wedding videography.
At a glance
The key figures that characterise the Wedding & event planning profile in Germany.
Search interest · 12-month trend
Demographics of Wedding & event planning fans
76.3% are female, 23.7% are male, average age 28.8.
Gender split
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 28.8 |
| Estimated audience size | 680,245 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Wedding & event planning audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.1% |
| China | 14.3% |
| Italy | 5.8% |
Geography
Where the Wedding & event planning audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.06× | |
| 02 | Berlin | ~30K | 1.06× | |
| 03 | Bremen | ~6K | 1.04× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.03× | |
| 05 | Sachsen-Anhalt | ~20K | 1.00× | |
| 06 | Thüringen | ~20K | 1.00× | |
| 07 | Hamburg | ~20K | 1.00× | |
| 08 | Saarland | ~8K | 1.00× | |
| 09 | Niedersachsen | ~70K | 0.99× | |
| 10 | Hessen | ~50K | 0.99× | |
| 11 | Rheinland-Pfalz | ~30K | 0.99× | |
| 12 | Sachsen | ~30K | 0.99× | |
| 13 | Schleswig-Holstein | ~20K | 0.99× | |
| 14 | Brandenburg | ~20K | 0.99× | |
| 15 | Baden-Württemberg | ~90K | 0.98× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.96× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wedding & event planning audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding videography | Kids & Family | 17.55× | ||
| 02 | Wedding Planners | Kids & Family | 14.06× | ||
| 03 | Sex and the City | Movies & TV | 10.87× | ||
| 04 | Sunday Brunch | Kids & Family | 7.45× | ||
| 05 | Art jewelry | Fashion & Accessoires | 4.42× | ||
| 06 | First-time buyer | Shopping | 4.33× | ||
| 07 | Crime fiction | Literature | 4.22× | ||
| 08 | Skyscanner | Travel & Leisure | 3.83× | ||
| 09 | Flower bouquet | Home & Garden | 3.76× | ||
| 10 | Child development | Business & Career | 3.37× | ||
| 11 | Livemusic | Music & Radio | 3.32× | ||
| 12 | Primark | Shopping | 3.19× | ||
| 13 | Pastry | Food & Beverages | 3.17× | ||
| 14 | Zara | Shopping | 3.08× | ||
| 15 | Baby food | Kids & Family | 2.88× | ||
| 16 | Airbnb | Travel & Leisure | 2.69× | ||
| 17 | Fast food | Food & Beverages | 2.41× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.32× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.92× | ||
| 20 | IKEA | Home & Garden | 1.72× |
Personality of the Wedding & event planning audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.00× | |
| Luxury Orientation | PREMIUM | 1.92× | |
| Price Sensitivity | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Convenience Orientation | PREMIUM | 1.02× |
Frequently asked questions
How many fans does Wedding & event planning have in Germany?
Wedding & event planning has an estimated audience of 680,245 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wedding & event planning fans?
76.3% of Wedding & event planning fans are female, 23.7% are male, with an average age of 28.8 years.
Which brands do Wedding & event planning fans like most?
Wedding & event planning fans show strongest brand affinity for Wedding videography (17.55×), Sex and the City (10.87×), and Wedding Planners (14.06×) over the country average.
Where do Wedding & event planning fans live in Germany?
Wedding & event planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Wedding & event planning fans also like?
Beyond Wedding & event planning itself, the audience over-indexes on Sex and the City (10.87×), Wedding Planners (14.06×), Sunday Brunch (7.45×), and Airbnb (2.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Wedding & event planning audiences in other countries
- Wedding & event planning — United States
- Wedding & event planning — United Kingdom
- Wedding & event planning — France
- Wedding & event planning — Italy
- Wedding & event planning — Spain
- Wedding & event planning — Brazil
- Wedding & event planning — Japan
- Wedding & event planning — South Korea
- Wedding & event planning — India
- Wedding & event planning — Canada
- Wedding & event planning — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wedding & event planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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