Baume et Mercier Audience in United States

Baume et Mercier logo

Baume et Mercier has an estimated audience of 904,133 people in United States. 40.6% are female, 59.4% are male, average age 36.8. Top regions: California, New York, Florida. Top brand affinities: Hamilton Watch Company, Rado (watch), Raymond Weil, Bell & Ross, Tissot.

The average Baume et Mercier fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Hamilton Watch Company, Rado (watch), Raymond Weil, with strongest over-indexing on Hamilton Watch Company (66.2× the country average). Demographically, the Baume et Mercier audience skews more male with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Baume et Mercier fans

Demographic split for Baume et Mercier audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.8
Estimated audience size904,133

Audience persona

The typical Baume et Mercier fan in United States is more male, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hamilton Watch Company.

Top regions in United States

Top regions ranked by reach for Baume et Mercier in United States
RegionReachAffinity
California146,4181.47×
New York146,3942.9×
Florida82,5581.35×
Texas76,7150.99×
New Jersey60,8152.64×
Illinois48,8511.62×
Massachusetts36,0662.02×
Pennsylvania34,1641.12×
North Carolina28,7811.06×
Virginia25,3281.15×
Ohio23,3730.84×
Georgia23,1900.83×
Connecticut20,9272.31×
Michigan20,8090.88×
Washington19,4501.07×
Arizona19,4281.05×
Tennessee17,4260.96×
Maryland15,7611.01×
Colorado14,7351.03×
South Carolina12,9030.95×
Indiana11,4290.69×
Louisiana10,8800.93×
Missouri10,7920.74×
Minnesota8,8950.69×
Alabama8,8880.7×
Nevada8,4120.96×
Wisconsin8,0350.59×
Oregon7,9790.77×
Kentucky6,6190.58×
Oklahoma6,6180.66×
Utah5,2600.65×
Kansas5,2370.73×
Washington, District of Columbia5,1971.91×
Iowa4,5200.61×
Hawaii4,4561.15×
Arkansas4,3260.58×
New Hampshire4,1621.17×
Mississippi3,9960.54×
Rhode Island3,5271.23×
New Mexico2,7300.6×
Idaho2,6650.59×
Nebraska2,6610.59×
Maine2,3770.73×
Delaware2,1300.85×
West Virginia1,6490.39×
Alaska1,5430.8×
Montana1,4350.57×
Vermont1,3710.86×
North Dakota1,1200.6×
South Dakota1,0620.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baume et Mercier audience
BrandAffinityCategory
Hamilton Watch Company66.2×Fashion & Accessoires
Rado (watch)60.89×Fashion & Accessoires
Raymond Weil87.91×Fashion & Accessoires
Bell & Ross74×Fashion & Accessoires
Tissot30.86×Fashion & Accessoires
Coach11.49×Fashion & Accessoires
Pocket watch22.6×Fashion & Accessoires
Macy's5.56×Shopping
Manufacture d'horlogerie32.48×Fashion & Accessoires
G-Shock20×Fashion & Accessoires
Texas Roadhouse5.16×Food & Beverages
Frédérique Constant41.25×Fashion & Accessoires
Seiko22.13×Fashion & Accessoires
Vacheron Constantin19.88×Fashion & Accessoires
Mont Blanc28.53×Travel & Leisure
Mechanical watch17.23×Fashion & Accessoires
Geneva15.5×Travel & Leisure
Ulysse Nardin30.33×Fashion & Accessoires
Bulova37.76×Fashion & Accessoires
Horology19.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baume et Mercier audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
Luxury OrientationPREMIUM1.72
Family OrientationCONSERVATISM1.67
IndulgenceJOY1.56
Design AffinityPREMIUM1.45
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Baume et Mercier
CountryShare
United States33.2%
France15.6%
United Kingdom11.3%

See Baume et Mercier audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Baume et Mercier have in United States?

Baume et Mercier has an estimated audience of 904,133 people in United States, concentrated in California and New York.

What is the gender split and age of Baume et Mercier fans?

40.6% of Baume et Mercier fans are female, 59.4% are male, with an average age of 36.8 years.

Which brands do Baume et Mercier fans like most?

Baume et Mercier fans show strongest brand affinity for Hamilton Watch Company (66.2×), Rado (watch) (60.89×), and Raymond Weil (87.91×) over the country average.

Where do Baume et Mercier fans live in United States?

Baume et Mercier fans in United States are most concentrated in California (reach 146,418), New York (reach 146,394), and Florida (reach 82,558). These three regions account for the largest share of the active audience.

What other brands do Baume et Mercier fans also like?

Beyond Baume et Mercier itself, the audience over-indexes on Rado (watch) (60.89×), Raymond Weil (87.91×), Bell & Ross (74×), and Tissot (30.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baume et Mercier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.