Glashütte Audience in United States

Glashütte has an estimated audience of 716,089 people in United States. 15.8% are female, 84.2% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Bulova, Autism Awareness, Diabetes mellitus awareness, MVMT Watches, Bremont Watches.

The average Glashütte fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bulova, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Bulova (79.02× the country average). Demographically, the Glashütte audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Glashütte fans

Demographic split for Glashütte audience in United States
MetricValue
Female15.8%
Male84.2%
Average age40.2
Estimated audience size716,089

Audience persona

The typical Glashütte fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Bulova.

Top regions in United States

Top regions ranked by reach for Glashütte in United States
RegionReachAffinity
California53,5280.68×
New York31,9030.8×
Texas24,9880.41×
Florida21,3620.44×
Illinois12,2200.51×
New Jersey11,6880.64×
Washington8,9700.62×
Massachusetts8,8360.63×
Virginia8,4630.49×
Georgia8,4420.38×
Pennsylvania8,0470.33×
Ohio7,6690.35×
Michigan7,2330.39×
North Carolina6,8900.32×
Mississippi6,8571.16×
Louisiana6,0970.66×
Arkansas6,0921.03×
Oklahoma5,9580.75×
Kentucky5,8630.65×
Tennessee5,8570.41×
Colorado5,8490.52×
Alabama5,6750.57×
West Virginia5,6611.7×
Alaska5,6493.69×
Maryland5,4920.45×
South Carolina5,3680.5×
Indiana5,2300.4×
Kansas5,2290.93×
Idaho5,2281.46×
Oregon5,2160.64×
Missouri5,0650.44×
Hawaii4,9941.62×
Iowa4,9640.84×
Connecticut4,9410.69×
Montana4,9252.48×
South Dakota4,8612.94×
Wisconsin4,7960.45×
New Hampshire4,6641.65×
Minnesota4,6420.45×
Arizona4,6190.32×
Nebraska4,5671.27×
New Mexico4,5441.27×
Nevada4,5290.65×
Rhode Island4,5041.98×
Maine4,5011.75×
Utah4,4440.69×
Vermont4,4303.52×
Delaware4,0332.04×
Washington, District of Columbia3,1551.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glashütte audience
BrandAffinityCategory
Bulova79.02×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
MVMT Watches83.11×Fashion & Accessoires
Bremont Watches61.51×Fashion & Accessoires
Hamilton Watch Company43.56×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Glashütte Original62.47×Fashion & Accessoires
Orient Watch56.49×Fashion & Accessoires
Income tax13.19×Business & Career
Tropic Thunder20×Movies & TV
Vera Farmiga20×Movies & TV
High-net-worth individual9.85×Business & Career
Kia Sportage20×Cars & Mobility
Planet Fitness3.77×Sports
Uniqlo6.93×Shopping
Tissot15.22×Fashion & Accessoires
Invicta (company)34.09×Fashion & Accessoires
Richard Mille17.84×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glashütte audience
TraitClusterScore
PatriotismCONSERVATISM3.12
IndulgenceJOY2.94
Quality AwarenessPREMIUM2.62
Luxury OrientationPREMIUM2.6
Family OrientationCONSERVATISM2.12
Design AffinityPREMIUM1.99

Worldwide distribution

Worldwide audience distribution share by country for Glashütte
CountryShare
United States18.4%
Japan14.8%
Germany11.8%

See Glashütte audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Glashütte have in United States?

Glashütte has an estimated audience of 716,089 people in United States, concentrated in California and New York.

What is the gender split and age of Glashütte fans?

15.8% of Glashütte fans are female, 84.2% are male, with an average age of 40.2 years.

Which brands do Glashütte fans like most?

Glashütte fans show strongest brand affinity for Bulova (79.02×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Glashütte fans live in United States?

Glashütte fans in United States are most concentrated in California (reach 53,528), New York (reach 31,903), and Texas (reach 24,988). These three regions account for the largest share of the active audience.

What other brands do Glashütte fans also like?

Beyond Glashütte itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), MVMT Watches (83.11×), and Bremont Watches (61.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glashütte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.