Glashütte Audience in Germany
Glashütte has an estimated audience of 458,349 people in Germany. 27.8% are female, 72.2% are male, average age 46.2. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Steampunk, Havok (band), Fakty TVN, Hector (musician), Progressive rock.
The average Glashütte fan in Germany is 46.2 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Steampunk, Havok (band), Fakty TVN, with strongest over-indexing on Steampunk (32.75× the country average). Demographically, the Glashütte audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Glashütte fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 46.2 |
| Estimated audience size | 458,349 |
Audience persona
The typical Glashütte fan in Germany is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 82,819 | 3.68× |
| Nordrhein-Westfalen | 66,702 | 0.67× |
| Bayern | 61,523 | 0.84× |
| Baden-Württemberg | 47,672 | 0.76× |
| Niedersachsen | 28,393 | 0.64× |
| Hessen | 24,322 | 0.7× |
| Berlin | 23,650 | 1.15× |
| Brandenburg | 22,424 | 1.58× |
| Rheinland-Pfalz | 13,165 | 0.57× |
| Thüringen | 13,113 | 1.12× |
| Schleswig-Holstein | 12,115 | 0.74× |
| Sachsen-Anhalt | 10,841 | 0.91× |
| Hamburg | 9,754 | 0.94× |
| Mecklenburg-Vorpommern | 6,889 | 0.79× |
| Saarland | 2,553 | 0.45× |
| Bremen | 1,805 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 32.75× | Fashion & Accessoires |
| Havok (band) | 61.57× | Music & Radio |
| Fakty TVN | 34.05× | Movies & TV |
| Hector (musician) | 26.84× | Music & Radio |
| Progressive rock | 4.39× | Music & Radio |
| Goes | 1.84× | Travel & Leisure |
| Radio TOK FM | 22.5× | Music & Radio |
| Haberler | 1.75× | News |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Israel | 1.92× | Travel & Leisure |
| Natural rubber | 2.03× | Cars & Mobility |
| Fair City | 35.24× | Movies & TV |
| Business English | 2.06× | Business & Career |
| Farinata | 9.69× | Food & Beverages |
| Judge Dredd (film) | 3.9× | Movies & TV |
| Stamp collecting | 3.12× | Home & Garden |
| Hawesko | 2.19× | Food & Beverages |
| Home Delivery | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 8.49 |
| Luxury Orientation | PREMIUM | 4.29 |
| Design Affinity | PREMIUM | 2.43 |
| Sustainability | BALANCE | 1.79 |
| Indulgence | JOY | 1.79 |
| DIY Mentality | THRILL | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 14.8% |
| Germany | 11.8% |
See Glashütte audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Glashütte have in Germany?
Glashütte has an estimated audience of 458,349 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Glashütte fans?
27.8% of Glashütte fans are female, 72.2% are male, with an average age of 46.2 years.
Which brands do Glashütte fans like most?
Glashütte fans show strongest brand affinity for Steampunk (32.75×), Havok (band) (61.57×), and Fakty TVN (34.05×) over the country average.
Where do Glashütte fans live in Germany?
Glashütte fans in Germany are most concentrated in Sachsen (reach 82,819), Nordrhein-Westfalen (reach 66,702), and Bayern (reach 61,523). These three regions account for the largest share of the active audience.
What other brands do Glashütte fans also like?
Beyond Glashütte itself, the audience over-indexes on Havok (band) (61.57×), Fakty TVN (34.05×), Hector (musician) (26.84×), and Progressive rock (4.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glashütte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.