Rascasse Audience Intelligence

Glashütte Audience in Germany

A data profile of the people who buy, follow and care about Glashütte in Germany — modelled from more than twelve digital signal sources. Glashütte has an estimated audience of 458,349 people in Germany.

#227among City in Germany#1078among POI in Germany#981in Travel & Leisure

The average Glashütte fan in Germany is 46.2 years old, more male, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Miele, Matt Damon, Polo Ralph Lauren, with strongest over-indexing on Miele (27.27× the country average).

Demographically, the Glashütte audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Glashütte fan in Germany is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Miele.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glashütte profile in Germany.

Audience size
458K
in Germany
Gender
27.8%♀
72.2% male
Age
46.2
average years
Country rank
#12584
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glashütte fans

27.8% are female, 72.2% are male, average age 46.2.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Glashütte audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age46.2
Estimated audience size458,349
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Glashütte audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4929%
50+34%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Glashütte audience comes from Germany.

Worldwide audience distribution share by country for Glashütte
CountryShare
United States18.4%
Japan14.7%
Germany11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glashütte audience in Germany is strongest.

Fig. 05

Top regions by affinity

Glashütte fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K3.63×
02Brandenburg~20K1.54×
03Berlin~20K1.12×
04Thüringen~10K1.12×
05Sachsen-Anhalt~10K0.94×
06Hamburg~10K0.94×
07Bayern~60K0.83×
08Mecklenburg-Vorpommern~7K0.83×
09Baden-Württemberg~50K0.76×
10Schleswig-Holstein~10K0.76×
11Hessen~30K0.72×
12Bremen~3K0.68×
13Nordrhein-Westfalen~70K0.65×
14Niedersachsen~30K0.64×
15Saarland~4K0.63×
16Rheinland-Pfalz~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Glashütte, Germany
0.61×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glashütte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glashütte audience
#·InterestCategoryAffinity×
01Frank MullerFashion & Accessoires56.94×
02Nomos GlashütteFashion & Accessoires44.81×
03TW SteelFashion & Accessoires42.03×
04MieleHome & Garden27.27×
05Matt DamonMovies & TV27.10×
06RembrandtArts & Culture26.31×
07Glashütte OriginalFashion & Accessoires24.57×
08Sam RockwellMovies & TV20.00×
09Hilary SwankMovies & TV20.00×
10There Will Be BloodMovies & TV20.00×
11Chrono24Shopping19.66×
12Swiss MadeBusiness & Career19.18×
13Rado (watch)Fashion & Accessoires16.58×
14Polo Ralph LaurenFashion & Accessoires15.03×
15OmegaFashion & Accessoires12.77×
16First class travelTravel & Leisure8.08×
17HermèsFashion & Accessoires5.75×
18NatureHome & Garden2.59×
19FamilyKids & Family2.47×
20GermanyTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glashütte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glashütte audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM10.07×
Luxury OrientationPREMIUM3.95×
Design AffinityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glashütte audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glashütte have in Germany?

Glashütte has an estimated audience of 458,349 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Glashütte fans?

27.8% of Glashütte fans are female, 72.2% are male, with an average age of 46.2 years.

03

Which brands do Glashütte fans like most?

Glashütte fans show strongest brand affinity for Miele (27.27×), Matt Damon (27.1×), and Polo Ralph Lauren (15.03×) over the country average.

04

Where do Glashütte fans live in Germany?

Glashütte fans in Germany are most concentrated in Sachsen (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Glashütte fans also like?

Beyond Glashütte itself, the audience over-indexes on Matt Damon (27.1×), Polo Ralph Lauren (15.03×), Nomos Glashütte (44.81×), and Hermès (5.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Glashütte audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Glashütte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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