Swiss Made Audience in Germany
Swiss Made has an estimated audience of 243,190 people in Germany. 23.8% are female, 76.2% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Automatic watch, House of Bourbon, Certified Pre-Owned, Mechanical watch, Clock.
The average Swiss Made fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Automatic watch, House of Bourbon, Certified Pre-Owned, with strongest over-indexing on Automatic watch (21.22× the country average). Demographically, the Swiss Made audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Swiss Made fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 39.7 |
| Estimated audience size | 243,190 |
Audience persona
The typical Swiss Made fan in Germany is more male, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Automatic watch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,495 | 1.04× |
| Bayern | 43,769 | 1.12× |
| Baden-Württemberg | 43,718 | 1.32× |
| Hessen | 21,603 | 1.17× |
| Niedersachsen | 19,720 | 0.83× |
| Berlin | 11,390 | 1.05× |
| Rheinland-Pfalz | 11,037 | 0.91× |
| Sachsen | 9,284 | 0.78× |
| Schleswig-Holstein | 6,302 | 0.72× |
| Hamburg | 6,220 | 1.13× |
| Brandenburg | 4,633 | 0.61× |
| Mecklenburg-Vorpommern | 4,566 | 0.98× |
| Thüringen | 4,554 | 0.73× |
| Sachsen-Anhalt | 4,038 | 0.64× |
| Saarland | 3,867 | 1.29× |
| Bremen | 3,464 | 1.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automatic watch | 21.22× | Fashion & Accessoires |
| House of Bourbon | 57.75× | Politics & Society |
| Certified Pre-Owned | 18.14× | Cars & Mobility |
| Mechanical watch | 16.18× | Fashion & Accessoires |
| Clock | 9.18× | Fashion & Accessoires |
| Watch strap | 23.88× | Fashion & Accessoires |
| Horology | 17.44× | Business & Career |
| Pocket watch | 19.59× | Fashion & Accessoires |
| Certina Kurth Frères | 36.99× | Fashion & Accessoires |
| Chronograph | 20.14× | Fashion & Accessoires |
| Tissot | 11.85× | Fashion & Accessoires |
| AutoScout24 | 3.38× | Cars & Mobility |
| Glashütte | 19.18× | Travel & Leisure |
| Longines | 12.08× | Fashion & Accessoires |
| Omega | 9.3× | Fashion & Accessoires |
| Diving watch | 20.37× | Fashion & Accessoires |
| Chrono24 | 11.73× | Shopping |
| The Outsiders | 22.48× | Movies & TV |
| EBay | 2.41× | Shopping |
| Quartz clock | 22.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.79 |
| Quality Awareness | PREMIUM | 1.92 |
| Early Adopter Mentality | POWER | 1.89 |
| Design Affinity | PREMIUM | 1.84 |
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Switzerland | 11.0% |
| United Kingdom | 6.3% |
See Swiss Made audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Swiss Made have in Germany?
Swiss Made has an estimated audience of 243,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swiss Made fans?
23.8% of Swiss Made fans are female, 76.2% are male, with an average age of 39.7 years.
Which brands do Swiss Made fans like most?
Swiss Made fans show strongest brand affinity for Automatic watch (21.22×), House of Bourbon (57.75×), and Certified Pre-Owned (18.14×) over the country average.
Where do Swiss Made fans live in Germany?
Swiss Made fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,495), Bayern (reach 43,769), and Baden-Württemberg (reach 43,718). These three regions account for the largest share of the active audience.
What other brands do Swiss Made fans also like?
Beyond Swiss Made itself, the audience over-indexes on House of Bourbon (57.75×), Certified Pre-Owned (18.14×), Mechanical watch (16.18×), and Clock (9.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swiss Made. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.