Rascasse Audience Intelligence

Pocket watch Audience in Germany

A data profile of the people who buy, follow and care about Pocket watch in Germany — modelled from more than twelve digital signal sources. Pocket watch has an estimated audience of 656,621 people in Germany.

#48among Video game in Germany#4005among Topic in Germany#475in Fashion & Accessoires

The average Pocket watch fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Omega, Ryder Cup, Chrono24, with strongest over-indexing on Omega (13.23× the country average).

Demographically, the Pocket watch audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pocket watch fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.

Category: Fashion & Accessoires · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pocket watch profile in Germany.

Audience size
657K
in Germany
Gender
43.4%♀
56.6% male
Age
38.3
average years
Country rank
#9335
Topic in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pocket watch fans

43.4% are female, 56.6% are male, average age 38.3.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Pocket watch audience in Germany
MetricValue
Female43.4%
Male56.6%
Average age38.3
Estimated audience size656,621
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Pocket watch audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4924%
50+14%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Pocket watch audience comes from Germany.

Worldwide audience distribution share by country for Pocket watch
CountryShare
United States20.3%
United Kingdom7.2%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pocket watch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pocket watch fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.15×
02Bayern~100K1.11×
03Thüringen~20K1.11×
04Baden-Württemberg~100K1.08×
05Niedersachsen~70K1.03×
06Rheinland-Pfalz~30K1.02×
07Nordrhein-Westfalen~100K1.01×
08Schleswig-Holstein~20K1.00×
09Brandenburg~20K1.00×
10Hamburg~10K0.99×
11Hessen~50K0.97×
12Berlin~30K0.97×
13Mecklenburg-Vorpommern~10K0.96×
14Sachsen-Anhalt~20K0.94×
15Saarland~7K0.92×
16Bremen~5K0.91×
Fig. 06

Affinity by region

Affinity by region — Pocket watch, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pocket watch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pocket watch audience
#·InterestCategoryAffinity×
01OVSFashion & Accessoires50.76×
02Nomos GlashütteFashion & Accessoires24.31×
03Swiss MadeBusiness & Career19.59×
04BlancpainFashion & Accessoires16.78×
05Ryder CupSports15.50×
06Rado (watch)Fashion & Accessoires14.63×
07Richard MilleFashion & Accessoires14.08×
08OmegaFashion & Accessoires13.23×
09Chrono24Shopping13.18×
10Luxury boxFashion & Accessoires11.04×
11PGA ChampionshipSports9.57×
12SeikoFashion & Accessoires7.77×
13PaneraiFashion & Accessoires7.33×
14LonginesFashion & Accessoires7.23×
15Audemars PiguetFashion & Accessoires7.02×
16BraceletFashion & Accessoires5.64×
17Polo Ralph LaurenFashion & Accessoires5.55×
18Luxury yachtTravel & Leisure4.95×
19PandoraFashion & Accessoires4.47×
20In aller FreundschaftMovies & TV3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pocket watch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pocket watch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.02×
IndulgenceJOY1.52×
TravellingTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pocket watch audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
DIY MentalityTHRILL0.64×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pocket watch have in Germany?

Pocket watch has an estimated audience of 656,621 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pocket watch fans?

43.4% of Pocket watch fans are female, 56.6% are male, with an average age of 38.3 years.

03

Which brands do Pocket watch fans like most?

Pocket watch fans show strongest brand affinity for Omega (13.23×), Ryder Cup (15.5×), and Chrono24 (13.18×) over the country average.

04

Where do Pocket watch fans live in Germany?

Pocket watch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pocket watch fans also like?

Beyond Pocket watch itself, the audience over-indexes on Ryder Cup (15.5×), Chrono24 (13.18×), Bracelet (5.64×), and Nomos Glashütte (24.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Pocket watch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pocket watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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