Pocket watch Audience in Germany
Pocket watch has an estimated audience of 656,621 people in Germany. 43.4% are female, 56.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Omega, Ryder Cup, OVS, Chrono24, Western Union.
The average Pocket watch fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Omega, Ryder Cup, OVS, with strongest over-indexing on Omega (13.02× the country average). Demographically, the Pocket watch audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Video game
Demographics of Pocket watch fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 38.3 |
| Estimated audience size | 656,621 |
Audience persona
The typical Pocket watch fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,316 | 1.01× |
| Bayern | 117,322 | 1.11× |
| Baden-Württemberg | 100,641 | 1.12× |
| Niedersachsen | 68,232 | 1.07× |
| Hessen | 48,443 | 0.97× |
| Sachsen | 38,466 | 1.19× |
| Rheinland-Pfalz | 32,302 | 0.98× |
| Berlin | 27,033 | 0.92× |
| Schleswig-Holstein | 23,759 | 1.01× |
| Brandenburg | 20,910 | 1.03× |
| Thüringen | 18,001 | 1.08× |
| Sachsen-Anhalt | 15,738 | 0.93× |
| Hamburg | 14,631 | 0.99× |
| Mecklenburg-Vorpommern | 11,933 | 0.95× |
| Saarland | 6,677 | 0.83× |
| Bremen | 4,590 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Omega | 13.02× | Fashion & Accessoires |
| Ryder Cup | 17.12× | Sports |
| OVS | 65.31× | Fashion & Accessoires |
| Chrono24 | 12.46× | Shopping |
| Western Union | 5.19× | Business & Career |
| Ryanair | 2.96× | Travel & Leisure |
| Luxury yacht | 5.33× | Travel & Leisure |
| Roland Garros | 10.27× | Sports |
| Rado (watch) | 13.09× | Fashion & Accessoires |
| Sports betting | 5.82× | Games |
| Pets | 1.55× | Pets & Animals |
| Pandora | 4.42× | Fashion & Accessoires |
| Swiss Made | 15.43× | Business & Career |
| Seiko | 7.2× | Fashion & Accessoires |
| Mulberry (company) | 16.94× | Fashion & Accessoires |
| Tagesschau | 1.55× | Movies & TV |
| Real property | 3.61× | Home & Garden |
| Longines | 7.27× | Fashion & Accessoires |
| Jennifer Love Hewitt | 7.5× | Movies & TV |
| Expensive Taste | 3.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.13 |
| Indulgence | JOY | 1.51 |
| Early Adopter Mentality | POWER | 1.38 |
| Patriotism | CONSERVATISM | 1.37 |
| Travelling | THRILL | 1.36 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 7.2% |
| Italy | 5.0% |
See Pocket watch audiences in other countries
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Frequently asked questions
How many fans does Pocket watch have in Germany?
Pocket watch has an estimated audience of 656,621 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pocket watch fans?
43.4% of Pocket watch fans are female, 56.6% are male, with an average age of 38.3 years.
Which brands do Pocket watch fans like most?
Pocket watch fans show strongest brand affinity for Omega (13.02×), Ryder Cup (17.12×), and OVS (65.31×) over the country average.
Where do Pocket watch fans live in Germany?
Pocket watch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,316), Bayern (reach 117,322), and Baden-Württemberg (reach 100,641). These three regions account for the largest share of the active audience.
What other brands do Pocket watch fans also like?
Beyond Pocket watch itself, the audience over-indexes on Ryder Cup (17.12×), OVS (65.31×), Chrono24 (12.46×), and Western Union (5.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pocket watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.