Chronograph Audience in Germany
Chronograph has an estimated audience of 501,397 people in Germany. 13.7% are female, 86.3% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chrono24, Holzkern, Grand Seiko, Automatic watch, Alpina Watches.
The average Chronograph fan in Germany is 43.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chrono24, Holzkern, Grand Seiko, with strongest over-indexing on Chrono24 (28.17× the country average). Demographically, the Chronograph audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Chronograph fans
| Metric | Value |
|---|---|
| Female | 13.7% |
| Male | 86.3% |
| Average age | 43.0 |
| Estimated audience size | 501,397 |
Audience persona
The typical Chronograph fan in Germany is more male, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Chrono24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,180 | 1.2× |
| Bayern | 91,884 | 1.14× |
| Baden-Württemberg | 76,514 | 1.12× |
| Niedersachsen | 48,797 | 1× |
| Hessen | 42,514 | 1.11× |
| Rheinland-Pfalz | 26,727 | 1.06× |
| Sachsen | 24,624 | 1× |
| Berlin | 24,015 | 1.07× |
| Schleswig-Holstein | 16,719 | 0.93× |
| Brandenburg | 15,040 | 0.97× |
| Hamburg | 12,516 | 1.1× |
| Thüringen | 11,421 | 0.89× |
| Sachsen-Anhalt | 10,818 | 0.83× |
| Mecklenburg-Vorpommern | 7,829 | 0.82× |
| Saarland | 5,627 | 0.91× |
| Bremen | 3,584 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chrono24 | 28.17× | Shopping |
| Holzkern | 17.58× | Fashion & Accessoires |
| Grand Seiko | 34.06× | Fashion & Accessoires |
| Automatic watch | 12.81× | Fashion & Accessoires |
| Alpina Watches | 30.41× | Fashion & Accessoires |
| Diving watch | 26.67× | Fashion & Accessoires |
| Chronometer watch | 34.87× | Fashion & Accessoires |
| Tissot | 10.93× | Fashion & Accessoires |
| Junghans | 26.21× | Fashion & Accessoires |
| Certified Pre-Owned | 9.66× | Cars & Mobility |
| Quartz clock | 27.63× | Fashion & Accessoires |
| The Outsiders | 25.09× | Movies & TV |
| Daniel Roth (watchmakers) | 52.14× | |
| Certina Kurth Frères | 28.15× | Fashion & Accessoires |
| Catawiki | 10.44× | Fashion & Accessoires |
| Hamilton Watch Company | 28.22× | Fashion & Accessoires |
| Bell & Ross | 28.79× | Fashion & Accessoires |
| Girard-Perregaux | 16.85× | Fashion & Accessoires |
| Mechanical watch | 8.04× | Fashion & Accessoires |
| Clock | 4.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 8.86 |
| Quality Awareness | PREMIUM | 1.79 |
| Indulgence | JOY | 1.65 |
| Patriotism | CONSERVATISM | 1.56 |
| Early Adopter Mentality | POWER | 1.41 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.2% |
| United States | 12.3% |
| Germany | 6.1% |
See Chronograph audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chronograph have in Germany?
Chronograph has an estimated audience of 501,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chronograph fans?
13.7% of Chronograph fans are female, 86.3% are male, with an average age of 43.0 years.
Which brands do Chronograph fans like most?
Chronograph fans show strongest brand affinity for Chrono24 (28.17×), Holzkern (17.58×), and Grand Seiko (34.06×) over the country average.
Where do Chronograph fans live in Germany?
Chronograph fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,180), Bayern (reach 91,884), and Baden-Württemberg (reach 76,514). These three regions account for the largest share of the active audience.
What other brands do Chronograph fans also like?
Beyond Chronograph itself, the audience over-indexes on Holzkern (17.58×), Grand Seiko (34.06×), Automatic watch (12.81×), and Alpina Watches (30.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chronograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.