Catawiki Audience in Germany
Catawiki has an estimated audience of 1,183,202 people in Germany. 16.1% are female, 83.9% are male, average age 47.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Jack White, Building insulation, Hammock camping.
The average Catawiki fan in Germany is 47.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Jack White, with strongest over-indexing on Gil Ofarim (2.3× the country average). Demographically, the Catawiki audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Catawiki fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 47.7 |
| Estimated audience size | 1,183,202 |
Audience persona
The typical Catawiki fan in Germany is more male, around 47.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 289,677 | 1.12× |
| Bayern | 242,424 | 1.27× |
| Baden-Württemberg | 166,475 | 1.03× |
| Niedersachsen | 106,183 | 0.92× |
| Hessen | 96,591 | 1.07× |
| Rheinland-Pfalz | 82,337 | 1.39× |
| Berlin | 66,376 | 1.25× |
| Sachsen | 47,895 | 0.83× |
| Brandenburg | 46,911 | 1.28× |
| Schleswig-Holstein | 44,191 | 1.04× |
| Hamburg | 27,546 | 1.03× |
| Thüringen | 22,134 | 0.73× |
| Sachsen-Anhalt | 17,819 | 0.58× |
| Mecklenburg-Vorpommern | 16,672 | 0.74× |
| Saarland | 12,629 | 0.87× |
| Bremen | 8,498 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.3× | Music & Radio |
| Progressive rock | 2.34× | Music & Radio |
| Jack White | 2.08× | Movies & TV |
| Building insulation | 4.12× | Home & Garden |
| Hammock camping | 6.73× | Travel & Leisure |
| Academy Award for Best Original Score | 8.67× | Movies & TV |
| Hundertwasserhaus | 3.59× | Travel & Leisure |
| Alaska | 2.26× | Travel & Leisure |
| Icon (magazine) | 1.6× | Arts & Culture |
| Huevos rancheros | 7.52× | Food & Beverages |
| Google Analytics | 1.6× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 2.92× | Music & Radio |
| Hipster | 4.36× | Politics & Society |
| Geotourism | 10.5× | Travel & Leisure |
| Fakty TVN | 5.03× | Movies & TV |
| Home Delivery | 1.63× | Food & Beverages |
| Pumuckl | 3.55× | Movies & TV |
| Carrie (novel) | 3.2× | Literature |
| The Tree of Life (film) | 5.65× | Movies & TV |
| Apostrophe | 2.71× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.41 |
| Quality Awareness | PREMIUM | 1.57 |
| Patriotism | CONSERVATISM | 1.31 |
| Indulgence | JOY | 1.2 |
| Career Orientation | POWER | 1.2 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.0% |
| France | 12.7% |
| Netherlands | 11.9% |
See Catawiki audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Catawiki have in Germany?
Catawiki has an estimated audience of 1,183,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Catawiki fans?
16.1% of Catawiki fans are female, 83.9% are male, with an average age of 47.7 years.
Which brands do Catawiki fans like most?
Catawiki fans show strongest brand affinity for Gil Ofarim (2.3×), Progressive rock (2.34×), and Jack White (2.08×) over the country average.
Where do Catawiki fans live in Germany?
Catawiki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 289,677), Bayern (reach 242,424), and Baden-Württemberg (reach 166,475). These three regions account for the largest share of the active audience.
What other brands do Catawiki fans also like?
Beyond Catawiki itself, the audience over-indexes on Progressive rock (2.34×), Jack White (2.08×), Building insulation (4.12×), and Hammock camping (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Catawiki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.