Catawiki Target Market in Germany
A data profile of the people who buy, follow and care about Catawiki in Germany — modelled from more than twelve digital signal sources. Catawiki has an estimated audience of 1,258,901 people in Germany.
The average Catawiki fan in Germany is 47.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Chrono24, AutoScout24, Omega, with strongest over-indexing on Chrono24 (26.39× the country average).
Demographically, the Catawiki audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Catawiki fan in Germany is more male, around 47.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Chrono24.
At a glance
The key figures that characterise the Catawiki profile in Germany.
Search interest · 12-month trend
Customer demographics of Catawiki
16.1% are female, 83.9% are male, average age 47.7.
Gender split
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 47.7 |
| Estimated audience size | 1,258,901 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 22% | |
| 40-49 | 38% | |
| 50+ | 30% |
Geography
Where the Catawiki audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~80K | 1.36× | |
| 02 | Brandenburg | ~50K | 1.26× | |
| 03 | Berlin | ~60K | 1.21× | |
| 04 | Bayern | ~200K | 1.19× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.07× | |
| 06 | Baden-Württemberg | ~200K | 1.04× | |
| 07 | Hessen | ~90K | 1.03× | |
| 08 | Schleswig-Holstein | ~40K | 1.02× | |
| 09 | Hamburg | ~30K | 1.01× | |
| 10 | Niedersachsen | ~100K | 0.94× | |
| 11 | Saarland | ~10K | 0.93× | |
| 12 | Bremen | ~9K | 0.92× | |
| 13 | Sachsen | ~50K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.80× | |
| 15 | Thüringen | ~20K | 0.76× | |
| 16 | Sachsen-Anhalt | ~20K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Catawiki audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chrono24 | Shopping | 26.39× | ||
| 02 | Boat show | Travel & Leisure | 13.06× | ||
| 03 | Renée Zellweger | Movies & TV | 11.89× | ||
| 04 | Mercedes-Benz GLA-Class | Cars & Mobility | 11.35× | ||
| 05 | Chronograph | Fashion & Accessoires | 10.44× | ||
| 06 | Omega | Fashion & Accessoires | 10.15× | ||
| 07 | Koenigsegg | Cars & Mobility | 9.67× | ||
| 08 | Richard Mille | Fashion & Accessoires | 9.21× | ||
| 09 | Toni Collette | Movies & TV | 7.76× | ||
| 10 | Motorboat | Cars & Mobility | 6.53× | ||
| 11 | Vintage car | Cars & Mobility | 4.33× | ||
| 12 | Carcare | Cars & Mobility | 3.65× | ||
| 13 | Michael Schumacher | Sports | 3.56× | ||
| 14 | AutoScout24 | Cars & Mobility | 3.51× | ||
| 15 | Junge Freiheit | News | 2.95× | ||
| 16 | Used Cars | Cars & Mobility | 2.90× | ||
| 17 | Solar energy | Home & Garden | 2.78× | ||
| 18 | Used car | Cars & Mobility | 2.31× | ||
| 19 | EBay | Shopping | 2.06× | ||
| 20 | ImmoScout24 | Home & Garden | 1.68× |
Personality of the Catawiki audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 4.23× | |
| Quality Awareness | PREMIUM | 2.57× | |
| Risk Appetite | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.74× |
Frequently asked questions
Who is Catawiki's target market in Germany?
Catawiki's target market in Germany covers an estimated 1,258,901 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Catawiki customers?
16.1% of the Catawiki audience are female, 83.9% are male, with an average age of 47.7 years.
Which brands do Catawiki fans like most?
Catawiki fans show strongest brand affinity for Chrono24 (26.39×), AutoScout24 (3.51×), and Omega (10.15×) over the country average.
Where do Catawiki fans live in Germany?
Catawiki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Catawiki fans also like?
Beyond Catawiki itself, the audience over-indexes on AutoScout24 (3.51×), Omega (10.15×), Mercedes-Benz GLA-Class (11.35×), and Motorboat (6.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Catawiki audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Catawiki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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