A data profile of the people who buy, follow and care about Catawiki in Italy — modelled from more than twelve digital signal sources. Catawiki has an estimated audience of 3,784,215 people in Italy.
The average Catawiki fan in Italy is 42.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Chrono24, EBay, Extreme sport, with strongest over-indexing on Chrono24 (11.42× the country average).
Demographically, the Catawiki audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Catawiki fan in Italy is more male, around 42.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Chrono24.
The key figures that characterise the Catawiki profile in Italy.
32.7% are female, 67.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 42.5 |
| Estimated audience size | 3,784,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Catawiki audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 28.8% |
| France | 12.8% |
| Netherlands | 11.8% |
Where the Catawiki audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~300K | 1.34× | |
| 02 | Umbria | ~80K | 1.34× | |
| 03 | Lombardy | ~800K | 1.25× | |
| 04 | Emilia-Romagna | ~400K | 1.25× | |
| 05 | Veneto | ~400K | 1.25× | |
| 06 | Liguria | ~100K | 1.25× | |
| 07 | Piedmont | ~300K | 1.24× | |
| 08 | Lazio | ~500K | 1.16× | |
| 09 | Marche | ~100K | 1.09× | |
| 10 | Campania | ~400K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~70K | 0.98× | |
| 12 | Sicilia | ~300K | 0.96× | |
| 13 | Abruzzo | ~70K | 0.90× | |
| 14 | Trentino-Alto Adige/Südtirol | ~60K | 0.90× | |
| 15 | Puglia | ~200K | 0.84× | |
| 16 | Sardinia | ~80K | 0.79× | |
| 17 | Calabria | ~90K | 0.78× | |
| 18 | Basilicata | ~20K | 0.68× | |
| 19 | Aosta Valley | ~6K | 0.59× | |
| 20 | Molise | ~10K | 0.55× |
The strongest cross-interests of the Catawiki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chrono24 | Shopping | 11.42× | ||
| 02 | 24MX | Sports | 8.88× | ||
| 03 | Dominican Republic | Travel & Leisure | 5.50× | ||
| 04 | TAG Heuer | Fashion & Accessoires | 4.83× | ||
| 05 | Family car | Cars & Mobility | 4.49× | ||
| 06 | Motorboat | Cars & Mobility | 3.68× | ||
| 07 | Danish design | Home & Garden | 3.35× | ||
| 08 | Antique car | Cars & Mobility | 3.21× | ||
| 09 | Extreme sport | Sports | 2.89× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.31× | ||
| 11 | Sustainable energy | Home & Garden | 2.29× | ||
| 12 | Solar energy | Home & Garden | 2.24× | ||
| 13 | Innovation | Business & Career | 2.02× | ||
| 14 | Subscription business model | Shopping | 1.99× | ||
| 15 | EBay | Shopping | 1.95× | ||
| 16 | Renewable energy | Business & Career | 1.91× | ||
| 17 | Wikipedia | Internet & Social Media | 1.77× | ||
| 18 | Energy | Home & Garden | 1.76× | ||
| 19 | AliExpress | Shopping | 1.68× | ||
| 20 | Home Appliances | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.24× | |
| Family Orientation | CONSERVATISM | 1.93× | |
| Risk Appetite | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Catawiki's target market in Italy covers an estimated 3,784,215 people, concentrated in Lombardy and Lazio.
32.7% of the Catawiki audience are female, 67.3% are male, with an average age of 42.5 years.
Catawiki fans show strongest brand affinity for Chrono24 (11.42×), EBay (1.95×), and Extreme sport (2.89×) over the country average.
Catawiki fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Catawiki itself, the audience over-indexes on EBay (1.95×), Extreme sport (2.89×), TAG Heuer (4.83×), and Energy (1.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Catawiki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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