Rascasse Audience Intelligence

Horology Audience in Germany

A data profile of the people who buy, follow and care about Horology in Germany — modelled from more than twelve digital signal sources. Horology has an estimated audience of 859,552 people in Germany.

#3452among Topic in Germany#629in Business & Career

The average Horology fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Omega, Richard Mille, PGA Championship, with strongest over-indexing on Omega (27.21× the country average).

Demographically, the Horology audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horology fan in Germany is more male, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horology profile in Germany.

Audience size
860K
in Germany
Gender
41.2%♀
58.8% male
Age
40.7
average years
Country rank
#7429
Topic in Germany
Fig. 01

Search interest · 12-month trend

+573%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horology fans

41.2% are female, 58.8% are male, average age 40.7.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Horology audience in Germany
MetricValue
Female41.2%
Male58.8%
Average age40.7
Estimated audience size859,552
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Horology audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Horology audience comes from Germany.

Worldwide audience distribution share by country for Horology
CountryShare
United States15.4%
Italy8.4%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horology fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.30×
02Bremen~9K1.29×
03Hessen~80K1.18×
04Hamburg~20K1.13×
05Saarland~10K1.11×
06Bayern~200K1.09×
07Baden-Württemberg~100K1.04×
08Nordrhein-Westfalen~200K0.98×
09Rheinland-Pfalz~40K0.98×
10Schleswig-Holstein~30K0.94×
11Mecklenburg-Vorpommern~20K0.94×
12Thüringen~20K0.92×
13Sachsen-Anhalt~20K0.90×
14Brandenburg~20K0.88×
15Sachsen~40K0.85×
16Niedersachsen~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Horology, Germany
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horology audience
#·InterestCategoryAffinity×
01Nomos GlashütteFashion & Accessoires28.33×
02OmegaFashion & Accessoires27.21×
03BlancpainFashion & Accessoires24.82×
04Richard MilleFashion & Accessoires23.90×
05Glashütte OriginalFashion & Accessoires19.07×
06Girard-PerregauxFashion & Accessoires17.21×
07PGA ChampionshipSports14.94×
08BreitlingFashion & Accessoires11.17×
09HublotFashion & Accessoires10.91×
10Chrono24Shopping10.53×
11Audemars PiguetFashion & Accessoires9.94×
12TAG HeuerFashion & Accessoires9.45×
13Vacheron ConstantinFashion & Accessoires9.38×
14PaneraiFashion & Accessoires9.25×
15Patek PhilippeFashion & Accessoires9.09×
16LonginesFashion & Accessoires8.94×
17Jaeger-LeCoultreFashion & Accessoires8.59×
18WatchmakerFashion & Accessoires7.50×
19Luxury WatchesFashion & Accessoires7.07×
20BraceletFashion & Accessoires4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horology audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.39×
Quality AwarenessPREMIUM2.22×
Early Adopter MentalityPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horology audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
DIY MentalityTHRILL0.82×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horology have in Germany?

Horology has an estimated audience of 859,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horology fans?

41.2% of Horology fans are female, 58.8% are male, with an average age of 40.7 years.

03

Which brands do Horology fans like most?

Horology fans show strongest brand affinity for Omega (27.21×), Richard Mille (23.9×), and PGA Championship (14.94×) over the country average.

04

Where do Horology fans live in Germany?

Horology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Horology fans also like?

Beyond Horology itself, the audience over-indexes on Richard Mille (23.9×), PGA Championship (14.94×), Nomos Glashütte (28.33×), and Blancpain (24.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Horology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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