Horology Audience in Germany
Horology has an estimated audience of 859,552 people in Germany. 41.2% are female, 58.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fakty TVN, Judge Dredd (film), Progressive rock, Home construction, CAC 40.
The average Horology fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fakty TVN, Judge Dredd (film), Progressive rock, with strongest over-indexing on Fakty TVN (17.28× the country average). Demographically, the Horology audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Horology fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 40.7 |
| Estimated audience size | 859,552 |
Audience persona
The typical Horology fan in Germany is more male, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Fakty TVN.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,489 | 0.7× |
| Bayern | 131,959 | 0.96× |
| Baden-Württemberg | 99,203 | 0.85× |
| Hessen | 79,944 | 1.22× |
| Berlin | 59,711 | 1.55× |
| Niedersachsen | 47,887 | 0.57× |
| Rheinland-Pfalz | 34,843 | 0.81× |
| Sachsen | 24,116 | 0.57× |
| Schleswig-Holstein | 22,381 | 0.73× |
| Hamburg | 22,315 | 1.15× |
| Thüringen | 17,897 | 0.82× |
| Sachsen-Anhalt | 17,382 | 0.78× |
| Bremen | 17,044 | 2.32× |
| Brandenburg | 16,110 | 0.6× |
| Mecklenburg-Vorpommern | 15,287 | 0.93× |
| Saarland | 15,197 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fakty TVN | 17.28× | Movies & TV |
| Judge Dredd (film) | 11.99× | Movies & TV |
| Progressive rock | 2.74× | Music & Radio |
| Home construction | 1.63× | Home & Garden |
| CAC 40 | 1.51× | Business & Career |
| Stamp collecting | 4.8× | Home & Garden |
| Natural rubber | 2.08× | Cars & Mobility |
| Business English | 1.97× | Business & Career |
| Minestrone | 1.81× | Food & Beverages |
| Havok (band) | 6.04× | Music & Radio |
| Graham Greene (actor) | 2.59× | |
| York Minster | 11.36× | Travel & Leisure |
| Erkrath | 4.99× | Travel & Leisure |
| Hypertext | 1.79× | Technology & Electronics |
| Home Delivery | 1.54× | Food & Beverages |
| Acoustic music | 2.18× | Music & Radio |
| Cazorla | 9.54× | Sports |
| Wolverine (comics) | 2.92× | Literature |
| Box lacrosse | 6.23× | Sports |
| Emil Nolde | 2.59× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.91 |
| Quality Awareness | PREMIUM | 2.32 |
| Early Adopter Mentality | POWER | 1.88 |
| Sports Activity | POWER | 1.79 |
| Design Affinity | PREMIUM | 1.6 |
| Indulgence | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Italy | 8.4% |
| Japan | 7.1% |
See Horology audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horology have in Germany?
Horology has an estimated audience of 859,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horology fans?
41.2% of Horology fans are female, 58.8% are male, with an average age of 40.7 years.
Which brands do Horology fans like most?
Horology fans show strongest brand affinity for Fakty TVN (17.28×), Judge Dredd (film) (11.99×), and Progressive rock (2.74×) over the country average.
Where do Horology fans live in Germany?
Horology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,489), Bayern (reach 131,959), and Baden-Württemberg (reach 99,203). These three regions account for the largest share of the active audience.
What other brands do Horology fans also like?
Beyond Horology itself, the audience over-indexes on Judge Dredd (film) (11.99×), Progressive rock (2.74×), Home construction (1.63×), and CAC 40 (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.