Marc Benioff Audience in United States

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Marc Benioff has an estimated audience of 468,473 people in United States. 47.9% are female, 52.1% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: Giannis Antetokounmpo, Larry Page, Hamilton Watch Company, Autism Awareness, Sundar Pichai.

The average Marc Benioff fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Giannis Antetokounmpo, Larry Page, Hamilton Watch Company, with strongest over-indexing on Giannis Antetokounmpo (72.68× the country average). Demographically, the Marc Benioff audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Person · Subtype: Entrepreneur

Demographics of Marc Benioff fans

Demographic split for Marc Benioff audience in United States
MetricValue
Female47.9%
Male52.1%
Average age42.5
Estimated audience size468,473

Audience persona

The typical Marc Benioff fan in United States is balanced, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Giannis Antetokounmpo.

Top regions in United States

Top regions ranked by reach for Marc Benioff in United States
RegionReachAffinity
California131,1462.55×
New York46,5671.78×
Texas32,1780.8×
Hawaii23,25811.55×
Florida21,6650.68×
Illinois19,4961.25×
Washington16,9451.8×
New Jersey14,4951.22×
Massachusetts13,6861.48×
Georgia12,5860.87×
Virginia11,8581.04×
Pennsylvania10,7170.68×
North Carolina10,0360.71×
Ohio8,0740.56×
Colorado8,0471.09×
Michigan7,6510.62×
Maryland7,3570.91×
Indiana7,2620.85×
Arizona7,1180.74×
Connecticut5,5321.18×
Oregon5,2870.98×
Tennessee5,2180.56×
Minnesota4,9040.73×
Missouri4,2120.56×
Wisconsin3,8420.55×
South Carolina3,5630.51×
Nevada3,5590.79×
Washington, District of Columbia3,4662.46×
Utah3,2040.76×
Kentucky2,5940.44×
Alabama2,1860.33×
Louisiana2,0470.34×
Oklahoma2,0000.38×
Kansas1,9350.52×
Iowa1,8180.47×
Arkansas1,6030.42×
New Hampshire1,6010.87×
Idaho1,4360.61×
Rhode Island1,2030.81×
Nebraska1,1500.49×
Maine1,1330.68×
Mississippi9680.25×
New Mexico8840.38×
Montana8450.65×
Delaware7080.55×
West Virginia6910.32×
Vermont6420.78×
Alaska5170.52×
North Dakota3070.32×
South Dakota2970.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marc Benioff audience
BrandAffinityCategory
Giannis Antetokounmpo72.68×Sports
Larry Page84.37×Politics & Society
Hamilton Watch Company72.65×Fashion & Accessoires
Autism Awareness19.03×Health
Sundar Pichai69.72×Business & Career
Diabetes mellitus awareness12.48×Health
Pet insurance26.5×Pets & Animals
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.32×Sports
LinkedIn3.94×Internet & Social Media
Cloud computing5.41×Technology & Electronics
Richard Mille20.63×Fashion & Accessoires
Onitsuka Tiger19.68×Fashion & Accessoires
Kia Sportage17.35×Cars & Mobility
Diaper bag5.26×Kids & Family
Peter Thiel9.05×Business & Career
Massive open online course15.24×Business & Career
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marc Benioff audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.17
Early Adopter MentalityPOWER2.11
Quality AwarenessPREMIUM1.88
Career OrientationPOWER1.75
LGBTQ+ IdentityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Marc Benioff
CountryShare
United States58.7%
India12.0%
United Kingdom5.2%

See Marc Benioff audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Marc Benioff have in United States?

Marc Benioff has an estimated audience of 468,473 people in United States, concentrated in California and New York.

What is the gender split and age of Marc Benioff fans?

47.9% of Marc Benioff fans are female, 52.1% are male, with an average age of 42.5 years.

Which brands do Marc Benioff fans like most?

Marc Benioff fans show strongest brand affinity for Giannis Antetokounmpo (72.68×), Larry Page (84.37×), and Hamilton Watch Company (72.65×) over the country average.

Where do Marc Benioff fans live in United States?

Marc Benioff fans in United States are most concentrated in California (reach 131,146), New York (reach 46,567), and Texas (reach 32,178). These three regions account for the largest share of the active audience.

What other brands do Marc Benioff fans also like?

Beyond Marc Benioff itself, the audience over-indexes on Larry Page (84.37×), Hamilton Watch Company (72.65×), Autism Awareness (19.03×), and Sundar Pichai (69.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marc Benioff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.