Rascasse Audience Intelligence

Marc Benioff Audience in United States

A data profile of the people who buy, follow and care about Marc Benioff in United States — modelled from more than twelve digital signal sources. Marc Benioff has an estimated audience of 500,593 people in United States.

#78among Entrepreneur in United States#8871among Person in United States#1021in Technology & Electronics

The average Marc Benioff fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Giannis Antetokounmpo, Larry Page, Cloud computing, with strongest over-indexing on Giannis Antetokounmpo (118.3× the country average).

Demographically, the Marc Benioff audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marc Benioff fan in United States is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Technology & Electronics · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marc Benioff profile in United States.

Audience size
501K
in United States
Gender
47.9%♀
52.1% male
Age
42.5
average years
Country rank
#36612
Person in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marc Benioff fans

47.9% are female, 52.1% are male, average age 42.5.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Marc Benioff audience in United States
MetricValue
Female47.9%
Male52.1%
Average age42.5
Estimated audience size500,593
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Marc Benioff audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Marc Benioff audience comes from United States.

Worldwide audience distribution share by country for Marc Benioff
CountryShare
United States57.6%
India14.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marc Benioff audience in United States is strongest.

Fig. 05

Top regions by affinity

Marc Benioff fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K8.78×
02California~100K2.73×
03Washington, District of Columbia~3K2.41×
04Washington~20K1.92×
05New York~40K1.68×
06Massachusetts~10K1.55×
07Illinois~20K1.30×
08New Jersey~10K1.24×
09Colorado~9K1.20×
10Connecticut~6K1.18×
11Oregon~6K1.10×
12Virginia~10K1.09×
13Vermont<1K1.09×
14Nevada~5K1.02×
15Maryland~8K0.99×
16New Hampshire~2K0.99×
17Georgia~10K0.98×
18Indiana~8K0.96×
19Rhode Island~1K0.91×
20Maine~1K0.89×
21Utah~4K0.88×
22Arizona~8K0.85×
23Montana~1K0.85×
24Texas~30K0.84×
25Minnesota~6K0.84×
26Alaska<1K0.83×
27North Dakota<1K0.80×
28Pennsylvania~10K0.79×
29North Carolina~10K0.79×
30Idaho~2K0.79×
31Delaware~1K0.79×
32South Dakota<1K0.79×
33Florida~20K0.73×
34Kansas~3K0.71×
35Nebraska~2K0.71×
36West Virginia~2K0.71×
37Michigan~9K0.70×
38New Mexico~2K0.70×
39Wisconsin~5K0.67×
40Missouri~5K0.66×
41Arkansas~3K0.66×
42Tennessee~6K0.65×
43Iowa~3K0.65×
44Mississippi~2K0.64×
45South Carolina~4K0.63×
46Ohio~9K0.61×
47Kentucky~4K0.61×
48Louisiana~3K0.58×
49Oklahoma~3K0.58×
50Alabama~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Marc Benioff, United States
0.54×1.00×8.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marc Benioff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marc Benioff audience
#·InterestCategoryAffinity×
01Giannis AntetokounmpoSports118.30×
02Larry PagePolitics & Society75.39×
03Hamilton Watch CompanyFashion & Accessoires49.66×
04Sundar PichaiBusiness & Career43.31×
05AngelListBusiness & Career33.17×
06Massive open online courseBusiness & Career31.17×
07Peter ThielBusiness & Career21.08×
08Vera FarmigaMovies & TV20.00×
09John KrasinskiMovies & TV19.58×
10Amazon Web ServicesTechnology & Electronics16.17×
11Vin DieselMovies & TV13.12×
12Chicago Fire (TV series)Movies & TV11.86×
13Russell WestbrookSports11.64×
14Melissa McCarthyMovies & TV9.66×
15Cloud computingTechnology & Electronics9.62×
16Cane CorsoFood & Beverages9.18×
17LinkedInInternet & Social Media7.82×
18InnovationBusiness & Career6.44×
19American ExpressBusiness & Career4.99×
20PhilanthropyArts & Culture4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marc Benioff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marc Benioff audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.03×
Career OrientationPOWER1.91×
IndulgenceJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marc Benioff audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.51×
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marc Benioff have in United States?

Marc Benioff has an estimated audience of 500,593 people in United States, concentrated in California and New York.

02

What is the gender split and age of Marc Benioff fans?

47.9% of Marc Benioff fans are female, 52.1% are male, with an average age of 42.5 years.

03

Which brands do Marc Benioff fans like most?

Marc Benioff fans show strongest brand affinity for Giannis Antetokounmpo (118.3×), Larry Page (75.39×), and Cloud computing (9.62×) over the country average.

04

Where do Marc Benioff fans live in United States?

Marc Benioff fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Marc Benioff fans also like?

Beyond Marc Benioff itself, the audience over-indexes on Larry Page (75.39×), Cloud computing (9.62×), Peter Thiel (21.08×), and Hamilton Watch Company (49.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marc Benioff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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