A data profile of the people who buy, follow and care about Bobby Brown in Germany — modelled from more than twelve digital signal sources. Bobby Brown has an estimated audience of 1,105,040 people in Germany.
The average Bobby Brown fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Aaliyah, Lil' Kim, Sean Penn, with strongest over-indexing on Aaliyah (102.42× the country average).
Demographically, the Bobby Brown audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bobby Brown fan in Germany is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Aaliyah.
The key figures that characterise the Bobby Brown profile in Germany.
63.8% are female, 36.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.5 |
| Estimated audience size | 1,105,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 17% |
of the worldwide Bobby Brown audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.4% |
| Germany | 9.4% |
| Brazil | 9.2% |
Where the Bobby Brown audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~60K | 1.09× | |
| 02 | Schleswig-Holstein | ~40K | 1.08× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 04 | Bremen | ~10K | 1.05× | |
| 05 | Berlin | ~50K | 1.03× | |
| 06 | Hamburg | ~30K | 1.03× | |
| 07 | Bayern | ~200K | 1.02× | |
| 08 | Niedersachsen | ~100K | 1.01× | |
| 09 | Saarland | ~10K | 1.00× | |
| 10 | Baden-Württemberg | ~200K | 0.99× | |
| 11 | Brandenburg | ~30K | 0.98× | |
| 12 | Hessen | ~80K | 0.97× | |
| 13 | Sachsen-Anhalt | ~30K | 0.96× | |
| 14 | Thüringen | ~30K | 0.94× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.91× | |
| 16 | Sachsen | ~50K | 0.89× |
The strongest cross-interests of the Bobby Brown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aaliyah | Music & Radio | 102.42× | ||
| 02 | Lil' Kim | Music & Radio | 90.20× | ||
| 03 | EVA Air | Travel & Leisure | 28.61× | ||
| 04 | Sean Penn | Movies & TV | 20.00× | ||
| 05 | Mila Kunis | Movies & TV | 20.00× | ||
| 06 | T.I. | Music & Radio | 20.00× | ||
| 07 | Lauryn Hill | Music & Radio | 20.00× | ||
| 08 | Roger Taylor (Queen drummer) | Music & Radio | 20.00× | ||
| 09 | Camila Cabello | Music & Radio | 18.19× | ||
| 10 | Rosario Dawson | Movies & TV | 17.67× | ||
| 11 | There Will Be Blood | Movies & TV | 17.34× | ||
| 12 | Luxury box | Fashion & Accessoires | 14.84× | ||
| 13 | Judi Dench | Movies & TV | 14.61× | ||
| 14 | Indianapolis Colts | Sports | 13.96× | ||
| 15 | Marion Cotillard | Movies & TV | 12.28× | ||
| 16 | Jennifer Love Hewitt | Movies & TV | 10.49× | ||
| 17 | Gerard Butler | Movies & TV | 9.04× | ||
| 18 | Professional wrestling | Sports | 7.95× | ||
| 19 | Bonnie Tyler | Music & Radio | 5.03× | ||
| 20 | Leggings | Fashion & Accessoires | 4.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Travelling | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Extroversion | THRILL | 0.84× | |
| Sports Activity | POWER | 0.88× |
Bobby Brown has an estimated audience of 1,105,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
63.8% of Bobby Brown fans are female, 36.2% are male, with an average age of 40.5 years.
Bobby Brown fans show strongest brand affinity for Aaliyah (102.42×), Lil' Kim (90.2×), and Sean Penn (20×) over the country average.
Bobby Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bobby Brown itself, the audience over-indexes on Lil' Kim (90.2×), Sean Penn (20×), Mila Kunis (20×), and Professional wrestling (7.95×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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