Bobby Brown Audience in Germany

Bobby Brown logo

Bobby Brown has an estimated audience of 689,773 people in Germany. 67.8% are female, 32.2% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harlow, Huizen, Rossmann, Link group, Clogging.

The average Bobby Brown fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harlow, Huizen, Rossmann, with strongest over-indexing on Harlow (79.89× the country average). Demographically, the Bobby Brown audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Bobby Brown fans

Demographic split for Bobby Brown audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age44.1
Estimated audience size689,773

Audience persona

The typical Bobby Brown fan in Germany is more female, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Harlow.

Top regions in Germany

Top regions ranked by reach for Bobby Brown in Germany
RegionReachAffinity
Nordrhein-Westfalen299,0091.1×
Bayern213,6541.07×
Baden-Württemberg173,7481.02×
Niedersachsen124,2031.03×
Hessen99,0601.04×
Rheinland-Pfalz69,5151.11×
Berlin60,3311.08×
Sachsen53,2680.87×
Schleswig-Holstein47,0181.05×
Brandenburg37,3870.97×
Hamburg29,3631.04×
Sachsen-Anhalt28,9930.9×
Thüringen28,0880.88×
Mecklenburg-Vorpommern20,5330.86×
Saarland14,5040.95×
Bremen10,8591.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bobby Brown audience
BrandAffinityCategory
Harlow79.89×Travel & Leisure
Huizen28.85×Travel & Leisure
Rossmann1.54×Shopping
Link group95.97×Technology & Electronics
Clogging22.35×Music & Radio
Katie Piper20×Movies & TV
Gil Ofarim1.71×Music & Radio
Brian "Head" Welch18.79×Music & Radio
Esra Erol5.87×Movies & TV
Snow White (Fables)2.31×Literature
Škoda Kodiaq2.05×Cars & Mobility
Home Delivery2.7×Food & Beverages
James Kottak18.54×Music & Radio
Personalised Gifts1.62×Home & Garden
Whataburger4.82×Food & Beverages
Jack White1.54×Movies & TV
Rockland County, New York6.16×Travel & Leisure
Reid Hoffman6.76×Business & Career
Bayonne ham24.48×Food & Beverages
myDealZ1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bobby Brown audience
TraitClusterScore
Luxury OrientationPREMIUM1.14
CreativityOPEN1.11
Community OrientationOPEN1.09
Design AffinityPREMIUM1.08
IndulgenceJOY1.05
TravellingTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Bobby Brown
CountryShare
United States38.3%
Brazil11.9%
Germany9.3%

See Bobby Brown audiences in other countries

More Singer-songwriter audiences in Germany

Frequently asked questions

How many fans does Bobby Brown have in Germany?

Bobby Brown has an estimated audience of 689,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bobby Brown fans?

67.8% of Bobby Brown fans are female, 32.2% are male, with an average age of 44.1 years.

Which brands do Bobby Brown fans like most?

Bobby Brown fans show strongest brand affinity for Harlow (79.89×), Huizen (28.85×), and Rossmann (1.54×) over the country average.

Where do Bobby Brown fans live in Germany?

Bobby Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,009), Bayern (reach 213,654), and Baden-Württemberg (reach 173,748). These three regions account for the largest share of the active audience.

What other brands do Bobby Brown fans also like?

Beyond Bobby Brown itself, the audience over-indexes on Huizen (28.85×), Rossmann (1.54×), Link group (95.97×), and Clogging (22.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.