Bobby Brown Audience in Germany

Bobby Brown has an estimated audience of 689,773 people in Germany. 67.8% are female, 32.2% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harlow, Huizen, Rossmann, Link group, Clogging.
The average Bobby Brown fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harlow, Huizen, Rossmann, with strongest over-indexing on Harlow (79.89× the country average). Demographically, the Bobby Brown audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Bobby Brown fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.1 |
| Estimated audience size | 689,773 |
Audience persona
The typical Bobby Brown fan in Germany is more female, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Harlow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,009 | 1.1× |
| Bayern | 213,654 | 1.07× |
| Baden-Württemberg | 173,748 | 1.02× |
| Niedersachsen | 124,203 | 1.03× |
| Hessen | 99,060 | 1.04× |
| Rheinland-Pfalz | 69,515 | 1.11× |
| Berlin | 60,331 | 1.08× |
| Sachsen | 53,268 | 0.87× |
| Schleswig-Holstein | 47,018 | 1.05× |
| Brandenburg | 37,387 | 0.97× |
| Hamburg | 29,363 | 1.04× |
| Sachsen-Anhalt | 28,993 | 0.9× |
| Thüringen | 28,088 | 0.88× |
| Mecklenburg-Vorpommern | 20,533 | 0.86× |
| Saarland | 14,504 | 0.95× |
| Bremen | 10,859 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harlow | 79.89× | Travel & Leisure |
| Huizen | 28.85× | Travel & Leisure |
| Rossmann | 1.54× | Shopping |
| Link group | 95.97× | Technology & Electronics |
| Clogging | 22.35× | Music & Radio |
| Katie Piper | 20× | Movies & TV |
| Gil Ofarim | 1.71× | Music & Radio |
| Brian "Head" Welch | 18.79× | Music & Radio |
| Esra Erol | 5.87× | Movies & TV |
| Snow White (Fables) | 2.31× | Literature |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Home Delivery | 2.7× | Food & Beverages |
| James Kottak | 18.54× | Music & Radio |
| Personalised Gifts | 1.62× | Home & Garden |
| Whataburger | 4.82× | Food & Beverages |
| Jack White | 1.54× | Movies & TV |
| Rockland County, New York | 6.16× | Travel & Leisure |
| Reid Hoffman | 6.76× | Business & Career |
| Bayonne ham | 24.48× | Food & Beverages |
| myDealZ | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.14 |
| Creativity | OPEN | 1.11 |
| Community Orientation | OPEN | 1.09 |
| Design Affinity | PREMIUM | 1.08 |
| Indulgence | JOY | 1.05 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| Brazil | 11.9% |
| Germany | 9.3% |
See Bobby Brown audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Bobby Brown have in Germany?
Bobby Brown has an estimated audience of 689,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bobby Brown fans?
67.8% of Bobby Brown fans are female, 32.2% are male, with an average age of 44.1 years.
Which brands do Bobby Brown fans like most?
Bobby Brown fans show strongest brand affinity for Harlow (79.89×), Huizen (28.85×), and Rossmann (1.54×) over the country average.
Where do Bobby Brown fans live in Germany?
Bobby Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,009), Bayern (reach 213,654), and Baden-Württemberg (reach 173,748). These three regions account for the largest share of the active audience.
What other brands do Bobby Brown fans also like?
Beyond Bobby Brown itself, the audience over-indexes on Huizen (28.85×), Rossmann (1.54×), Link group (95.97×), and Clogging (22.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bobby Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.