Ulysse Nardin Audience in Germany
Ulysse Nardin has an estimated audience of 292,526 people in Germany. 32.2% are female, 67.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zenith, A. Lange & Söhne, Manufacture d'horlogerie, Girard-Perregaux, Shangri-La.
The average Ulysse Nardin fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zenith, A. Lange & Söhne, Manufacture d'horlogerie, with strongest over-indexing on Zenith (54.13× the country average). Demographically, the Ulysse Nardin audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Ulysse Nardin fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 38.9 |
| Estimated audience size | 292,526 |
Audience persona
The typical Ulysse Nardin fan in Germany is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Zenith.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,539 | 1.12× |
| Bayern | 66,331 | 1.41× |
| Baden-Württemberg | 51,571 | 1.29× |
| Hessen | 39,260 | 1.76× |
| Niedersachsen | 24,149 | 0.85× |
| Berlin | 18,498 | 1.41× |
| Rheinland-Pfalz | 14,632 | 1× |
| Sachsen | 11,230 | 0.78× |
| Hamburg | 10,475 | 1.58× |
| Schleswig-Holstein | 8,446 | 0.8× |
| Brandenburg | 6,383 | 0.7× |
| Thüringen | 3,668 | 0.49× |
| Mecklenburg-Vorpommern | 3,634 | 0.65× |
| Sachsen-Anhalt | 3,420 | 0.45× |
| Saarland | 2,782 | 0.77× |
| Bremen | 2,282 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zenith | 54.13× | Fashion & Accessoires |
| A. Lange & Söhne | 63.02× | Fashion & Accessoires |
| Manufacture d'horlogerie | 59.2× | Fashion & Accessoires |
| Girard-Perregaux | 66.77× | Fashion & Accessoires |
| Shangri-La | 77.79× | Travel & Leisure |
| Passive income | 30.61× | Business & Career |
| Van Cleef & Arpels | 34.32× | Fashion & Accessoires |
| Harry Winston | 45.71× | Fashion & Accessoires |
| Alpina Watches | 56.67× | Fashion & Accessoires |
| High-net-worth individual | 23.84× | Business & Career |
| Chopard | 27.5× | Fashion & Accessoires |
| ST Dupont | 145.44× | Fashion & Accessoires |
| Business class | 14.21× | Travel & Leisure |
| Baume et Mercier | 63.01× | Fashion & Accessoires |
| Château Margaux | 113.73× | Food & Beverages |
| Geneva | 29.08× | Travel & Leisure |
| Hermès | 7.25× | Fashion & Accessoires |
| Return on investment | 23.81× | Business & Career |
| Arabian horse | 13.4× | Pets & Animals |
| The Peninsula Hotels | 144.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.54 |
| Quality Awareness | PREMIUM | 2.68 |
| Design Affinity | PREMIUM | 1.93 |
| Early Adopter Mentality | POWER | 1.81 |
| Sustainability | BALANCE | 1.6 |
| DIY Mentality | THRILL | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 9.5% |
| Germany | 8.4% |
See Ulysse Nardin audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Ulysse Nardin have in Germany?
Ulysse Nardin has an estimated audience of 292,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ulysse Nardin fans?
32.2% of Ulysse Nardin fans are female, 67.8% are male, with an average age of 38.9 years.
Which brands do Ulysse Nardin fans like most?
Ulysse Nardin fans show strongest brand affinity for Zenith (54.13×), A. Lange & Söhne (63.02×), and Manufacture d'horlogerie (59.2×) over the country average.
Where do Ulysse Nardin fans live in Germany?
Ulysse Nardin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,539), Bayern (reach 66,331), and Baden-Württemberg (reach 51,571). These three regions account for the largest share of the active audience.
What other brands do Ulysse Nardin fans also like?
Beyond Ulysse Nardin itself, the audience over-indexes on A. Lange & Söhne (63.02×), Manufacture d'horlogerie (59.2×), Girard-Perregaux (66.77×), and Shangri-La (77.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ulysse Nardin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.