Rascasse Audience Intelligence

Ulysse Nardin Target Market in Germany

A data profile of the people who buy, follow and care about Ulysse Nardin in Germany — modelled from more than twelve digital signal sources. Ulysse Nardin has an estimated audience of 292,277 people in Germany.

#15among Watches in Germany#2256among Brand in Germany#829in Fashion & Accessoires

The average Ulysse Nardin fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Whitaker (equestrian), Ben Maher, Zenith, with strongest over-indexing on John Whitaker (equestrian) (163.46× the country average).

Demographically, the Ulysse Nardin audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ulysse Nardin fan in Germany is more male, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for John Whitaker (equestrian).

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulysse Nardin profile in Germany.

Audience size
292K
in Germany
Gender
32.2%♀
67.8% male
Age
38.9
average years
Country rank
#17667
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ulysse Nardin

32.2% are female, 67.8% are male, average age 38.9.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Ulysse Nardin audience in Germany
MetricValue
Female32.2%
Male67.8%
Average age38.9
Estimated audience size292,277
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Ulysse Nardin audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Ulysse Nardin audience comes from Germany.

Worldwide audience distribution share by country for Ulysse Nardin
CountryShare
United States36.4%
India9.5%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulysse Nardin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ulysse Nardin customers by region in Germany
#RegionReachAffinity×
01Hessen~40K1.63×
02Hamburg~10K1.44×
03Bayern~60K1.38×
04Berlin~20K1.35×
05Baden-Württemberg~50K1.25×
06Nordrhein-Westfalen~70K1.10×
07Bremen~3K1.01×
08Rheinland-Pfalz~10K0.98×
09Saarland~3K0.91×
10Niedersachsen~20K0.86×
11Schleswig-Holstein~9K0.85×
12Mecklenburg-Vorpommern~5K0.82×
13Sachsen~10K0.81×
14Brandenburg~7K0.81×
15Thüringen~6K0.76×
16Sachsen-Anhalt~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Ulysse Nardin, Germany
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulysse Nardin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulysse Nardin audience
#·InterestCategoryAffinity×
01John Whitaker (equestrian)Sports163.46×
02Ben MaherSports163.46×
03Scott BrashSports155.68×
04ST DupontFashion & Accessoires145.44×
05Château MargauxFood & Beverages113.73×
06Shangri-LaTravel & Leisure77.79×
07Girard-PerregauxFashion & Accessoires66.77×
08A. Lange & SöhneFashion & Accessoires63.02×
09Manufacture d'horlogerieFashion & Accessoires59.20×
10Alpina WatchesFashion & Accessoires56.67×
11ZenithFashion & Accessoires54.13×
12Harry WinstonFashion & Accessoires45.71×
13Van Cleef & ArpelsFashion & Accessoires34.32×
14Passive incomeBusiness & Career30.61×
15GenevaTravel & Leisure29.08×
16ChopardFashion & Accessoires27.50×
17High-net-worth individualBusiness & Career23.84×
18Return on investmentBusiness & Career23.81×
19Business classTravel & Leisure14.21×
20HermèsFashion & Accessoires7.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulysse Nardin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulysse Nardin audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.22×
Luxury OrientationPREMIUM4.26×
IndulgenceJOY2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulysse Nardin audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.59×
PatriotismCONSERVATISM0.77×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ulysse Nardin's target market in Germany?

Ulysse Nardin's target market in Germany covers an estimated 292,277 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ulysse Nardin customers?

32.2% of the Ulysse Nardin audience are female, 67.8% are male, with an average age of 38.9 years.

03

Which brands do Ulysse Nardin fans like most?

Ulysse Nardin fans show strongest brand affinity for John Whitaker (equestrian) (163.46×), Ben Maher (163.46×), and Zenith (54.13×) over the country average.

04

Where do Ulysse Nardin fans live in Germany?

Ulysse Nardin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ulysse Nardin fans also like?

Beyond Ulysse Nardin itself, the audience over-indexes on Ben Maher (163.46×), Zenith (54.13×), A. Lange & Söhne (63.02×), and Manufacture d'horlogerie (59.2×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ulysse Nardin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ulysse Nardin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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