Manufacture d'horlogerie Audience in Germany
Manufacture d'horlogerie has an estimated audience of 486,506 people in Germany. 31.1% are female, 68.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steampunk, Fakty TVN, Judge Dredd (film), Progressive rock, Unique Gifts.
The average Manufacture d'horlogerie fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steampunk, Fakty TVN, Judge Dredd (film), with strongest over-indexing on Steampunk (16.17× the country average). Demographically, the Manufacture d'horlogerie audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Manufacture d'horlogerie fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 40.3 |
| Estimated audience size | 486,506 |
Audience persona
The typical Manufacture d'horlogerie fan in Germany is more male, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,551 | 0.84× |
| Bayern | 69,447 | 0.89× |
| Baden-Württemberg | 59,555 | 0.9× |
| Hessen | 32,622 | 0.88× |
| Niedersachsen | 30,061 | 0.64× |
| Sachsen | 24,574 | 1.03× |
| Rheinland-Pfalz | 20,238 | 0.83× |
| Berlin | 16,548 | 0.76× |
| Sachsen-Anhalt | 14,207 | 1.13× |
| Schleswig-Holstein | 13,247 | 0.76× |
| Thüringen | 12,611 | 1.02× |
| Brandenburg | 12,260 | 0.81× |
| Saarland | 10,047 | 1.68× |
| Mecklenburg-Vorpommern | 9,910 | 1.07× |
| Hamburg | 9,715 | 0.88× |
| Bremen | 8,493 | 2.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 16.17× | Fashion & Accessoires |
| Fakty TVN | 21.99× | Movies & TV |
| Judge Dredd (film) | 13.91× | Movies & TV |
| Progressive rock | 2.81× | Music & Radio |
| Unique Gifts | 2.4× | Shopping |
| Haberler | 2.24× | News |
| Havok (band) | 14.16× | Music & Radio |
| Birthday Gifts | 1.97× | Kids & Family |
| Natural rubber | 2.5× | Cars & Mobility |
| Christmas Gift | 1.81× | Kids & Family |
| Stamp collecting | 5.15× | Home & Garden |
| Business English | 2.41× | Business & Career |
| Corona (band) | 1.95× | Music & Radio |
| Stucco | 1.97× | Home & Garden |
| Emil Nolde | 3.83× | Arts & Culture |
| Katie Piper | 9.19× | Movies & TV |
| Emirdağ | 7.58× | Travel & Leisure |
| Graham Greene (actor) | 2.65× | |
| York Minster | 10.86× | Travel & Leisure |
| Cazorla | 11.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.15 |
| Luxury Orientation | PREMIUM | 3.11 |
| Design Affinity | PREMIUM | 1.71 |
| Early Adopter Mentality | POWER | 1.58 |
| Indulgence | JOY | 1.51 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.6% |
| United States | 15.4% |
| Italy | 7.4% |
See Manufacture d'horlogerie audiences in other countries
- Manufacture d'horlogerie — United States
- Manufacture d'horlogerie — United Kingdom
- Manufacture d'horlogerie — France
- Manufacture d'horlogerie — Italy
- Manufacture d'horlogerie — Spain
- Manufacture d'horlogerie — Brazil
- Manufacture d'horlogerie — Japan
- Manufacture d'horlogerie — South Korea
- Manufacture d'horlogerie — India
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Manufacture d'horlogerie have in Germany?
Manufacture d'horlogerie has an estimated audience of 486,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manufacture d'horlogerie fans?
31.1% of Manufacture d'horlogerie fans are female, 68.9% are male, with an average age of 40.3 years.
Which brands do Manufacture d'horlogerie fans like most?
Manufacture d'horlogerie fans show strongest brand affinity for Steampunk (16.17×), Fakty TVN (21.99×), and Judge Dredd (film) (13.91×) over the country average.
Where do Manufacture d'horlogerie fans live in Germany?
Manufacture d'horlogerie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,551), Bayern (reach 69,447), and Baden-Württemberg (reach 59,555). These three regions account for the largest share of the active audience.
What other brands do Manufacture d'horlogerie fans also like?
Beyond Manufacture d'horlogerie itself, the audience over-indexes on Fakty TVN (21.99×), Judge Dredd (film) (13.91×), Progressive rock (2.81×), and Unique Gifts (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manufacture d'horlogerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.