Rascasse Audience Intelligence

Basel Audience in United States

A data profile of the people who buy, follow and care about Basel in United States — modelled from more than twelve digital signal sources. Basel has an estimated audience of 950,899 people in United States.

#316among City in United States#2233among POI in United States#1837in Travel & Leisure

The average Basel fan in United States is 48.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Cantinflas, Rhine, Web server, with strongest over-indexing on Cantinflas (159.28× the country average).

Demographically, the Basel audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basel fan in United States is balanced, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Cantinflas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basel profile in United States.

Audience size
951K
in United States
Gender
52.9%♀
47.1% male
Age
48.5
average years
Country rank
#24482
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basel fans

52.9% are female, 47.1% are male, average age 48.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Basel audience in United States
MetricValue
Female52.9%
Male47.1%
Average age48.5
Estimated audience size950,899
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Basel audience in United States
Age bracketShare%
16-197%
20-299%
30-3914%
40-4922%
50+48%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Basel audience comes from United States.

Worldwide audience distribution share by country for Basel
CountryShare
Switzerland18.4%
United States13.9%
Germany13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basel audience in United States is strongest.

Fig. 05

Top regions by affinity

Basel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.55×
02Massachusetts~30K1.83×
03New York~80K1.56×
04California~200K1.46×
05Washington~30K1.41×
06Virginia~30K1.31×
07New Jersey~30K1.30×
08Oregon~10K1.27×
09Florida~80K1.24×
10Colorado~20K1.23×
11Connecticut~10K1.23×
12New Hampshire~4K1.19×
13Vermont~2K1.19×
14Maryland~20K1.13×
15Illinois~40K1.11×
16Maine~4K1.11×
17Utah~9K1.09×
18Rhode Island~3K1.07×
19North Carolina~30K1.05×
20Hawaii~4K1.04×
21Minnesota~10K1.00×
22Pennsylvania~30K0.98×
23Montana~3K0.97×
24Alaska~2K0.97×
25Georgia~30K0.95×
26Arizona~20K0.95×
27Wisconsin~10K0.94×
28Texas~80K0.92×
29Idaho~4K0.92×
30Delaware~2K0.92×
31South Carolina~10K0.87×
32Nevada~8K0.85×
33Kansas~6K0.85×
34Missouri~10K0.84×
35North Dakota~2K0.83×
36Michigan~20K0.82×
37Indiana~10K0.82×
38Louisiana~10K0.82×
39South Dakota~2K0.82×
40Tennessee~20K0.81×
41Iowa~6K0.80×
42New Mexico~4K0.80×
43Nebraska~4K0.79×
44West Virginia~3K0.76×
45Ohio~20K0.75×
46Arkansas~6K0.72×
47Kentucky~8K0.70×
48Oklahoma~7K0.69×
49Alabama~9K0.68×
50Mississippi~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Basel, United States
0.67×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basel audience
#·InterestCategoryAffinity×
01CantinflasMovies & TV159.28×
02Guggenheim Museum BilbaoArts & Culture38.31×
03RhineTravel & Leisure24.20×
04Albert CamusLiterature22.40×
05Victor HugoPolitics & Society20.00×
06NovartisHealth10.13×
07River cruiseTravel & Leisure7.23×
08Viking CruisesTravel & Leisure7.20×
09AmsterdamTravel & Leisure6.97×
10Web serverTechnology & Electronics4.79×
11InnovationBusiness & Career2.61×
12Renewable energyBusiness & Career2.61×
13The UPS StoreShopping2.37×
14FedExBusiness & Career2.33×
15AirbnbTravel & Leisure1.72×
16MSNNews1.72×
17PinterestInternet & Social Media1.69×
18Best BuyShopping1.64×
19United States Postal ServiceBusiness & Career1.62×
20Dollar GeneralShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
TravellingTHRILL1.73×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.80×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basel have in United States?

Basel has an estimated audience of 950,899 people in United States, concentrated in California and New York.

02

What is the gender split and age of Basel fans?

52.9% of Basel fans are female, 47.1% are male, with an average age of 48.5 years.

03

Which brands do Basel fans like most?

Basel fans show strongest brand affinity for Cantinflas (159.28×), Rhine (24.2×), and Web server (4.79×) over the country average.

04

Where do Basel fans live in United States?

Basel fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Basel fans also like?

Beyond Basel itself, the audience over-indexes on Rhine (24.2×), Web server (4.79×), Amsterdam (6.97×), and Guggenheim Museum Bilbao (38.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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