Basel Audience in United States

Basel has an estimated audience of 950,899 people in United States. 52.9% are female, 47.1% are male, average age 48.5. Top regions: California, New York, Texas. Top brand affinities: Cantinflas, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Basel fan in United States is 48.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cantinflas, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Cantinflas (153.2× the country average). Demographically, the Basel audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Basel fans

Demographic split for Basel audience in United States
MetricValue
Female52.9%
Male47.1%
Average age48.5
Estimated audience size950,899

Audience persona

The typical Basel fan in United States is balanced, around 48.5 years old, with strong Travelling tendencies and a notable affinity for Cantinflas.

Top regions in United States

Top regions ranked by reach for Basel in United States
RegionReachAffinity
California151,9521.45×
New York89,5381.69×
Texas79,3630.97×
Florida74,8131.16×
Illinois34,6501.09×
Massachusetts34,5471.84×
Virginia32,3391.4×
New Jersey31,9901.32×
Pennsylvania31,2720.98×
North Carolina30,8321.08×
Georgia28,2690.97×
Washington27,7421.45×
Ohio21,2660.73×
Michigan20,5090.82×
Colorado19,3601.29×
Maryland19,2901.18×
Arizona18,4090.95×
Tennessee14,8150.78×
Oregon14,6461.34×
Indiana14,1040.81×
Minnesota14,0901.03×
Wisconsin13,1720.92×
Missouri12,8070.84×
South Carolina12,4030.87×
Connecticut12,0711.27×
Louisiana9,1510.75×
Utah8,9121.05×
Washington, District of Columbia8,4702.96×
Alabama8,0580.61×
Nevada7,7560.84×
Kentucky7,5950.64×
Oklahoma6,1590.58×
Kansas6,0570.81×
Iowa5,7500.73×
Hawaii4,5721.12×
New Hampshire4,5021.2×
Arkansas4,4770.57×
Idaho3,8420.81×
Maine3,7841.11×
New Mexico3,3390.7×
Rhode Island3,3101.09×
Mississippi3,2460.41×
Nebraska3,0150.63×
West Virginia2,6790.61×
Montana2,3310.88×
Vermont2,1521.29×
Delaware2,1100.8×
Alaska1,7590.86×
South Dakota1,1500.52×
North Dakota1,0910.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basel audience
BrandAffinityCategory
Cantinflas153.2×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.54×News
Rhine27.83×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.49×Music & Radio
Amsterdam8.27×Travel & Leisure
Czech Republic9.73×Travel & Leisure
The UPS Store2.88×Shopping
Netherlands8.27×Travel & Leisure
Dollar General2.28×Shopping
Chase (bank)2.73×Business & Career
PSV Eindhoven20×Sports
Hungary13.78×Travel & Leisure
Guggenheim Museum Bilbao39.14×Arts & Culture
United States Postal Service2.2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basel audience
TraitClusterScore
TravellingTHRILL1.98
Design AffinityPREMIUM1.92
Quality AwarenessPREMIUM1.82
Urban LifestyleOPEN1.63
SustainabilityBALANCE1.62
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Basel
CountryShare
Switzerland18.6%
United States14.1%
Germany13.5%

See Basel audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Basel have in United States?

Basel has an estimated audience of 950,899 people in United States, concentrated in California and New York.

What is the gender split and age of Basel fans?

52.9% of Basel fans are female, 47.1% are male, with an average age of 48.5 years.

Which brands do Basel fans like most?

Basel fans show strongest brand affinity for Cantinflas (153.2×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Basel fans live in United States?

Basel fans in United States are most concentrated in California (reach 151,952), New York (reach 89,538), and Texas (reach 79,363). These three regions account for the largest share of the active audience.

What other brands do Basel fans also like?

Beyond Basel itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.