Rascasse Audience Intelligence

Basel Audience in Germany

A data profile of the people who buy, follow and care about Basel in Germany — modelled from more than twelve digital signal sources. Basel has an estimated audience of 915,411 people in Germany.

#124among City in Germany#535among POI in Germany#561in Travel & Leisure

The average Basel fan in Germany is 39.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Baseball cap, Catherine O'Hara, 77Onlineshop, with strongest over-indexing on Baseball cap (9.27× the country average).

Demographically, the Basel audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Basel fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Baseball cap.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basel profile in Germany.

Audience size
915K
in Germany
Gender
60.9%♀
39.1% male
Age
39.9
average years
Country rank
#7043
POI in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basel fans

60.9% are female, 39.1% are male, average age 39.9.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Basel audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age39.9
Estimated audience size915,411
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Basel audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Basel audience comes from Germany.

Worldwide audience distribution share by country for Basel
CountryShare
Switzerland18.4%
United States13.9%
Germany13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Basel fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K3.69×
02Hessen~90K1.29×
03Rheinland-Pfalz~50K1.16×
04Berlin~40K1.03×
05Hamburg~20K1.00×
06Saarland~10K0.97×
07Bayern~100K0.96×
08Nordrhein-Westfalen~200K0.88×
09Bremen~6K0.82×
10Niedersachsen~70K0.76×
11Schleswig-Holstein~20K0.70×
12Sachsen~30K0.66×
13Thüringen~10K0.62×
14Brandenburg~20K0.60×
15Mecklenburg-Vorpommern~9K0.54×
16Sachsen-Anhalt~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Basel, Germany
0.53×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basel audience
#·InterestCategoryAffinity×
01John GoodmanMovies & TV11.14×
02Crystal CruisesTravel & Leisure11.14×
03Arjen RobbenSports11.14×
0477OnlineshopShopping10.63×
05Jason BatemanMovies & TV9.51×
06River cruiseTravel & Leisure9.32×
07Baseball capFashion & Accessoires9.27×
08Joseph Gordon-LevittMovies & TV9.17×
09Catherine O'HaraMovies & TV7.00×
10Lake ConstanceTravel & Leisure5.34×
11Christian hip hopMusic & Radio3.77×
12Real propertyHome & Garden2.85×
13HygieneBeauty & Wellness2.74×
14VfB StuttgartSports2.39×
15TrousersFashion & Accessoires2.08×
16HairstyleBeauty & Wellness1.95×
17Deutsche BahnCars & Mobility1.94×
18Müller (company)Food & Beverages1.83×
19TagesschauMovies & TV1.69×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.49×
TravellingTHRILL1.46×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basel audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
DIY MentalityTHRILL0.81×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basel have in Germany?

Basel has an estimated audience of 915,411 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Basel fans?

60.9% of Basel fans are female, 39.1% are male, with an average age of 39.9 years.

03

Which brands do Basel fans like most?

Basel fans show strongest brand affinity for Baseball cap (9.27×), Catherine O'Hara (7×), and 77Onlineshop (10.63×) over the country average.

04

Where do Basel fans live in Germany?

Basel fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Basel fans also like?

Beyond Basel itself, the audience over-indexes on Catherine O'Hara (7×), 77Onlineshop (10.63×), VfB Stuttgart (2.39×), and Tagesschau (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Basel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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