Basel Audience in Germany
Basel has an estimated audience of 915,411 people in Germany. 60.9% are female, 39.1% are male, average age 39.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Škoda Kodiaq, Goes, Stradivarius, Esra Erol, Werder (Havel).
The average Basel fan in Germany is 39.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Škoda Kodiaq, Goes, Stradivarius, with strongest over-indexing on Škoda Kodiaq (3.92× the country average). Demographically, the Basel audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Basel fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 39.9 |
| Estimated audience size | 915,411 |
Audience persona
The typical Basel fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 382,106 | 3.06× |
| Nordrhein-Westfalen | 186,868 | 0.93× |
| Bayern | 152,004 | 1.03× |
| Hessen | 96,763 | 1.39× |
| Niedersachsen | 68,583 | 0.77× |
| Rheinland-Pfalz | 55,109 | 1.2× |
| Berlin | 46,807 | 1.14× |
| Sachsen | 30,391 | 0.68× |
| Schleswig-Holstein | 23,439 | 0.71× |
| Hamburg | 21,832 | 1.06× |
| Brandenburg | 17,251 | 0.61× |
| Thüringen | 14,000 | 0.6× |
| Sachsen-Anhalt | 12,304 | 0.52× |
| Saarland | 10,849 | 0.97× |
| Mecklenburg-Vorpommern | 9,029 | 0.52× |
| Bremen | 6,399 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 3.92× | Cars & Mobility |
| Goes | 1.56× | Travel & Leisure |
| Stradivarius | 1.95× | Shopping |
| Esra Erol | 5.52× | Movies & TV |
| Werder (Havel) | 6.2× | Travel & Leisure |
| Cleethorpes | 31.42× | Travel & Leisure |
| Snow White (Fables) | 1.73× | Literature |
| Home Delivery | 2.09× | Food & Beverages |
| Khādī | 11.14× | Home & Garden |
| Este, Veneto | 1.59× | Travel & Leisure |
| Glashütte | 2.47× | Travel & Leisure |
| Homesteading | 3.51× | Home & Garden |
| My Mad Fat Diary | 11.14× | Movies & TV |
| Information sensitivity | 2.51× | Technology & Electronics |
| Solo climbing | 1.85× | Sports |
| Heerhugowaard | 8.29× | Travel & Leisure |
| Volvo V60 | 2× | Cars & Mobility |
| Celtic mythology | 2.19× | Arts & Culture |
| Jessica Rabbit | 2.07× | Movies & TV |
| Fatteh | 3.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.48 |
| Indulgence | JOY | 1.36 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Travelling | THRILL | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 18.6% |
| United States | 14.1% |
| Germany | 13.5% |
See Basel audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Basel have in Germany?
Basel has an estimated audience of 915,411 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Basel fans?
60.9% of Basel fans are female, 39.1% are male, with an average age of 39.9 years.
Which brands do Basel fans like most?
Basel fans show strongest brand affinity for Škoda Kodiaq (3.92×), Goes (1.56×), and Stradivarius (1.95×) over the country average.
Where do Basel fans live in Germany?
Basel fans in Germany are most concentrated in Baden-Württemberg (reach 382,106), Nordrhein-Westfalen (reach 186,868), and Bayern (reach 152,004). These three regions account for the largest share of the active audience.
What other brands do Basel fans also like?
Beyond Basel itself, the audience over-indexes on Goes (1.56×), Stradivarius (1.95×), Esra Erol (5.52×), and Werder (Havel) (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.