A data profile of the people who buy, follow and care about Switzerland in Switzerland — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 5,164,721 people in Switzerland.
Switzerland has an estimated audience of 5,164,721 people in Switzerland. 52.2% are female, 47.8% are male, average age 42.9. Top brand affinities: Sports, Pets, Social media, Education, Current events.
Top brand affinities include Sports, Pets, Social media, with strongest over-indexing on Sports (1.51× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Switzerland fan in Switzerland is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Sports.
The key figures that characterise the Switzerland profile in Switzerland.
52.2% are female, 47.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 42.9 |
| Estimated audience size | 5,164,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Switzerland audience comes from Switzerland.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 1.94× | ||
| 02 | Hiking boot | Fashion & Accessoires | 1.94× | ||
| 03 | FC Sion | Sports | 1.94× | ||
| 04 | Ski resort | Travel & Leisure | 1.81× | ||
| 05 | Manchester City F.C. | Sports | 1.79× | ||
| 06 | Sportswear (activewear) | Fashion & Accessoires | 1.75× | ||
| 07 | Education | Business & Career | 1.74× | ||
| 08 | Fashion show | Fashion & Accessoires | 1.74× | ||
| 09 | Social media | Business & Career | 1.73× | ||
| 10 | Self-esteem | Health | 1.73× | ||
| 11 | Spas | Beauty & Wellness | 1.71× | ||
| 12 | Travel website | Travel & Leisure | 1.69× | ||
| 13 | Sports club | Sports | 1.66× | ||
| 14 | Instant messaging | Internet & Social Media | 1.65× | ||
| 15 | Current events | Arts & Culture | 1.63× | ||
| 16 | Pets | Pets & Animals | 1.62× | ||
| 17 | Higher education | Business & Career | 1.54× | ||
| 18 | Bicycle | Cars & Mobility | 1.53× | ||
| 19 | Sports | Sports | 1.51× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Risk Appetite | THRILL | 1.40× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Creativity | OPEN | 0.63× | |
| Spirituality | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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