A data profile of the people who buy, follow and care about Sports club in Switzerland — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 1,025,516 people in Switzerland.
The average Sports club fan in Switzerland is 41.1 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Switzerland, Marco Odermatt, Swisslos, with strongest over-indexing on Switzerland (1.66× the country average).
Demographically, the Sports club audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Sports club fan in Switzerland is more male, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Switzerland.
The key figures that characterise the Sports club profile in Switzerland.
41.3% are female, 58.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 41.1 |
| Estimated audience size | 1,025,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
of the worldwide Sports club audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~4K | 1.24× | |
| 02 | Canton of Glarus | ~5K | 1.21× | |
| 03 | Canton of Zürich | ~200K | 1.20× | |
| 04 | Canton of Nidwalden | ~5K | 1.20× | |
| 05 | Canton of Obwalden | ~5K | 1.19× | |
| 06 | Appenzell Ausserrhoden | ~5K | 1.16× | |
| 07 | Schaffhausen | ~9K | 1.07× | |
| 08 | Jura | ~7K | 1.04× | |
| 09 | Aargau | ~60K | 1.01× | |
| 10 | Basel-City | ~40K | 1.00× | |
| 11 | Neuchatel | ~20K | 0.98× | |
| 12 | Canton of Zug | ~10K | 0.98× | |
| 13 | Schwyz | ~10K | 0.97× | |
| 14 | Valais | ~40K | 0.93× | |
| 15 | Solothurn | ~30K | 0.93× | |
| 16 | Graubünden | ~20K | 0.93× | |
| 17 | Thurgau | ~30K | 0.92× | |
| 18 | Canton of St. Gallen | ~50K | 0.91× | |
| 19 | Basel-Landschaft | ~20K | 0.91× | |
| 20 | Canton of Geneva | ~60K | 0.90× | |
| 21 | Fribourg | ~30K | 0.90× | |
| 22 | Luzern | ~40K | 0.87× | |
| 23 | Ticino | ~40K | 0.86× | |
| 24 | Vaud | ~80K | 0.84× | |
| 25 | Canton of Bern | ~80K | 0.79× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Hockey World Championships | Sports | 2.71× | ||
| 02 | Belinda Bencic | Sports | 2.25× | ||
| 03 | NHL | Sports | 2.24× | ||
| 04 | Swisslos | Games | 2.11× | ||
| 05 | Ligue 1 | Sports | 2.06× | ||
| 06 | Mikaela Shiffrin | Sports | 2.04× | ||
| 07 | L'Équipe | Sports | 1.99× | ||
| 08 | Lindsey Vonn | Sports | 1.95× | ||
| 09 | Lara Gut | Sports | 1.89× | ||
| 10 | Competition | Business & Career | 1.88× | ||
| 11 | SRF Sport | Sports | 1.85× | ||
| 12 | Marco Odermatt | Sports | 1.84× | ||
| 13 | FC Sion | Sports | 1.84× | ||
| 14 | Marca (newspaper) | News | 1.82× | ||
| 15 | Switzerland | Travel & Leisure | 1.66× | ||
| 16 | Letzigrund Stadion | Sports | 1.64× | ||
| 17 | Hallenstadion | Sports | 1.64× | ||
| 18 | Swiss Challenge League | Sports | 1.60× | ||
| 19 | Alisha Lehmann | Sports | 1.55× | ||
| 20 | Bundesliga | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.08× | |
| Travelling | THRILL | 0.92× | |
| Sustainability | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.78× |
Sports club has an estimated audience of 1,025,516 people in Switzerland, concentrated in Canton of Zürich and Vaud.
41.3% of Sports club fans are female, 58.7% are male, with an average age of 41.1 years.
Sports club fans show strongest brand affinity for Switzerland (1.66×), Marco Odermatt (1.84×), and Swisslos (2.11×) over the country average.
Sports club fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~80K), and Canton of Bern (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on Marco Odermatt (1.84×), Swisslos (2.11×), SRF Sport (1.85×), and Competition (1.88×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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