A data profile of the people who buy, follow and care about Sports club in Poland — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 1,509,031 people in Poland.
Sports club has an estimated audience of 1,509,031 people in Poland. 39.5% are female, 60.5% are male, average age 36.3. Top brand affinities: Soccer, Wisła Kraków, TVP Sport, Ekstraklasa, Basketball.
Top brand affinities include Soccer, Wisła Kraków, TVP Sport, with strongest over-indexing on Soccer (1.73× the country average).
Demographically, the Sports club audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The typical Sports club fan in Poland is more male, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Soccer.
The key figures that characterise the Sports club profile in Poland.
39.5% are female, 60.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 36.3 |
| Estimated audience size | 1,509,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Sports club audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ŁKS Łódź | Sports | 4.00× | ||
| 02 | Polsat Sport | Sports | 2.25× | ||
| 03 | Sofascore | Sports | 2.15× | ||
| 04 | Górnik Zabrze | Sports | 1.88× | ||
| 05 | Pogoń Szczecin | Sports | 1.82× | ||
| 06 | Przegląd Sportowy | Sports | 1.80× | ||
| 07 | Wisła Kraków | Sports | 1.77× | ||
| 08 | La Liga | Sports | 1.75× | ||
| 09 | Soccer | Sports | 1.73× | ||
| 10 | TVP Sport | Sports | 1.71× | ||
| 11 | Ekstraklasa | Sports | 1.70× | ||
| 12 | Team sport | Sports | 1.68× | ||
| 13 | Jagiellonia Białystok | Sports | 1.66× | ||
| 14 | Betclic | Games | 1.58× | ||
| 15 | Office 365 | Technology & Electronics | 1.58× | ||
| 16 | Competition | Business & Career | 1.55× | ||
| 17 | Aryna Sabalenka | Sports | 1.53× | ||
| 18 | Iga Swiatek | Sports | 1.53× | ||
| 19 | Lamine Yamal | Sports | 1.53× | ||
| 20 | Basketball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.30× | |
| Need for Security | CONSERVATISM | 1.14× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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