A data profile of the people who buy, follow and care about Sports club in Australia — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 2,572,770 people in Australia.
The average Sports club fan in Australia is 41.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include FIFA World Cup 2026, Volleyball, Rugby union, with strongest over-indexing on FIFA World Cup 2026 (1.61× the country average).
Demographically, the Sports club audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sports club fan in Australia is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Sports club profile in Australia.
45.0% are female, 55.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.8 |
| Estimated audience size | 2,572,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Sports club audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~80K | 3.35× | |
| 02 | Queensland | ~700K | 1.14× | |
| 03 | New South Wales | ~800K | 0.87× | |
| 04 | Tasmania | ~40K | 0.78× | |
| 05 | Australian Capital Territory | ~40K | 0.71× | |
| 06 | Victoria | ~500K | 0.64× | |
| 07 | South Australia | ~100K | 0.51× | |
| 08 | Western Australia | ~100K | 0.44× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Futsal | Sports | 4.98× | ||
| 02 | Volleyball | Sports | 2.67× | ||
| 03 | Sports league | Sports | 2.32× | ||
| 04 | Sporting News | Sports | 2.27× | ||
| 05 | Ladbrokes | Games | 1.88× | ||
| 06 | Fox Sports (Australia) | Sports | 1.86× | ||
| 07 | Cricket Australia | Sports | 1.82× | ||
| 08 | FOX Footy | Sports | 1.82× | ||
| 09 | rugby | Sports | 1.72× | ||
| 10 | Premier League | Sports | 1.70× | ||
| 11 | Netball | Sports | 1.70× | ||
| 12 | Rugby union | Sports | 1.69× | ||
| 13 | AFL Live | Games | 1.69× | ||
| 14 | Melbourne Cricket Ground | Sports | 1.63× | ||
| 15 | FIFA World Cup 2026 | Sports | 1.61× | ||
| 16 | AFL Grand Final | Sports | 1.58× | ||
| 17 | Golf club | Sports | 1.56× | ||
| 18 | Accor Stadium | Sports | 1.56× | ||
| 19 | Rod Laver Arena | Sports | 1.56× | ||
| 20 | Manchester United F.C. | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Spirituality | BALANCE | 1.13× | |
| Sports Activity | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Sports club has an estimated audience of 2,572,770 people in Australia, concentrated in New South Wales and Queensland.
45.0% of Sports club fans are female, 55.0% are male, with an average age of 41.8 years.
Sports club fans show strongest brand affinity for FIFA World Cup 2026 (1.61×), Volleyball (2.67×), and Rugby union (1.69×) over the country average.
Sports club fans in Australia are most concentrated in New South Wales (reach ~800K), Queensland (reach ~700K), and Victoria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on Volleyball (2.67×), Rugby union (1.69×), Fox Sports (Australia) (1.86×), and rugby (1.72×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.