A data profile of the people who buy, follow and care about Fox Sports (Australia) in Australia — modelled from more than twelve digital signal sources. Fox Sports (Australia) has an estimated audience of 3,083,459 people in Australia.
The average Fox Sports (Australia) fan in Australia is 42.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include FIFA World Cup, Dan Murphy's, Golf, with strongest over-indexing on FIFA World Cup (2× the country average).
Demographically, the Fox Sports (Australia) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fox Sports (Australia) fan in Australia is more male, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Fox Sports (Australia) profile in Australia.
30.8% are female, 69.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 42.7 |
| Estimated audience size | 3,083,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Fox Sports (Australia) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 42.2% |
| United States | 34.4% |
| India | 7.2% |
Where the Fox Sports (Australia) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.57× | |
| 02 | New South Wales | ~1.5M | 1.37× | |
| 03 | Tasmania | ~70K | 1.12× | |
| 04 | Australian Capital Territory | ~70K | 1.02× | |
| 05 | Northern Territory | ~30K | 0.92× | |
| 06 | South Australia | ~200K | 0.71× | |
| 07 | Western Australia | ~300K | 0.69× | |
| 08 | Victoria | ~600K | 0.61× |
The strongest cross-interests of the Fox Sports (Australia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fox Sports | Movies & TV | 3.60× | ||
| 02 | Cricket Australia | Sports | 2.70× | ||
| 03 | A-League | Sports | 2.68× | ||
| 04 | Ladbrokes | Games | 2.64× | ||
| 05 | US Open (tennis) | Sports | 2.51× | ||
| 06 | State of Origin series | Sports | 2.47× | ||
| 07 | Sports betting | Games | 2.33× | ||
| 08 | PGA Tour | Sports | 2.11× | ||
| 09 | FIFA World Cup | Sports | 2.00× | ||
| 10 | Mixed martial arts | Sports | 1.94× | ||
| 11 | Sports club | Sports | 1.86× | ||
| 12 | Manchester United F.C. | Sports | 1.74× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.64× | ||
| 14 | Ultimate Fighting Championship | Sports | 1.62× | ||
| 15 | Real property | Home & Garden | 1.57× | ||
| 16 | Golf | Sports | 1.56× | ||
| 17 | Weather | Home & Garden | 1.55× | ||
| 18 | Dan Murphy's | Food & Beverages | 1.51× | ||
| 19 | Telstra | Technology & Electronics | 1.51× | ||
| 20 | Brewing | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.10× | |
| Need for Security | CONSERVATISM | 1.08× | |
| Community Orientation | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Creativity | OPEN | 0.58× | |
| Sustainability | BALANCE | 0.73× |
Fox Sports (Australia) has an estimated audience of 3,083,459 people in Australia, concentrated in New South Wales and Queensland.
30.8% of Fox Sports (Australia) fans are female, 69.2% are male, with an average age of 42.7 years.
Fox Sports (Australia) fans show strongest brand affinity for FIFA World Cup (2×), Dan Murphy's (1.51×), and Golf (1.56×) over the country average.
Fox Sports (Australia) fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~1M), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fox Sports (Australia) itself, the audience over-indexes on Dan Murphy's (1.51×), Golf (1.56×), Fox Sports (3.6×), and Ultimate Fighting Championship (1.62×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fox Sports (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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