A data profile of the people who buy, follow and care about Golf club in Australia — modelled from more than twelve digital signal sources. Golf club has an estimated audience of 2,522,785 people in Australia.
The average Golf club fan in Australia is 41.4 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Golf ball, PGA Tour, Golf equipment, with strongest over-indexing on Golf ball (3.33× the country average).
Demographically, the Golf club audience skews more male with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Golf club fan in Australia is more male, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Golf ball.
The key figures that characterise the Golf club profile in Australia.
35.4% are female, 64.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 41.4 |
| Estimated audience size | 2,522,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Golf club audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 17.3% |
| China | 12.3% |
Where the Golf club audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.66× | |
| 02 | Queensland | ~600K | 1.05× | |
| 03 | New South Wales | ~1M | 1.04× | |
| 04 | Tasmania | ~50K | 0.98× | |
| 05 | Australian Capital Territory | ~40K | 0.84× | |
| 06 | Victoria | ~600K | 0.82× | |
| 07 | South Australia | ~200K | 0.78× | |
| 08 | Western Australia | ~200K | 0.74× |
The strongest cross-interests of the Golf club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 3.89× | ||
| 02 | Golf cart | Sports | 3.78× | ||
| 03 | The Open Championship | Sports | 3.63× | ||
| 04 | PGA Championship | Sports | 3.55× | ||
| 05 | Rory McIlroy | Sports | 3.45× | ||
| 06 | Masters Tournament | Sports | 3.37× | ||
| 07 | Golf ball | Sports | 3.33× | ||
| 08 | Golf equipment | Sports | 3.21× | ||
| 09 | PGA Tour | Sports | 3.08× | ||
| 10 | Wrench | Home & Garden | 2.51× | ||
| 11 | Drill | Home & Garden | 2.27× | ||
| 12 | Cars (film) | Movies & TV | 2.25× | ||
| 13 | Hand tool | Home & Garden | 1.98× | ||
| 14 | American football | Sports | 1.85× | ||
| 15 | NFL | Sports | 1.82× | ||
| 16 | NBA | Sports | 1.67× | ||
| 17 | Baseball | Sports | 1.64× | ||
| 18 | Ultimate Fighting Championship | Sports | 1.58× | ||
| 19 | Australian rules football | Sports | 1.58× | ||
| 20 | RVs | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.11× | |
| Luxury Orientation | PREMIUM | 1.06× | |
| Sports Activity | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Tradition | CONSERVATISM | 0.71× |
Golf club has an estimated audience of 2,522,785 people in Australia, concentrated in New South Wales and Queensland.
35.4% of Golf club fans are female, 64.6% are male, with an average age of 41.4 years.
Golf club fans show strongest brand affinity for Golf ball (3.33×), PGA Tour (3.08×), and Golf equipment (3.21×) over the country average.
Golf club fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~600K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Golf club itself, the audience over-indexes on PGA Tour (3.08×), Golf equipment (3.21×), NBA (1.67×), and NFL (1.82×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Golf club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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