Rascasse Audience Intelligence

Golf club Audience in Ireland

A data profile of the people who buy, follow and care about Golf club in Ireland — modelled from more than twelve digital signal sources. Golf club has an estimated audience of 720,135 people in Ireland.

Golf club has an estimated audience of 720,135 people in Ireland. 45.4% are female, 54.6% are male, average age 38.6. Top brand affinities: Rory McIlroy, Real Madrid C.F., PGA Tour, Golf ball, Masters Tournament.

Top brand affinities include Rory McIlroy, Real Madrid C.F., PGA Tour, with strongest over-indexing on Rory McIlroy (1.78× the country average).

Demographically, the Golf club audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Social Media Usage, Design Affinity.

The typical Golf club fan in Ireland is balanced, around 38.6 years old, with strong Social Media Usage tendencies and a notable affinity for Rory McIlroy.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Golf club profile in Ireland.

Audience size
720K
in Ireland
Gender
45.4%
54.6% male
Age
38.6
average years
Country rank
#628
Touchpoint in Ireland
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf club fans

45.4% are female, 54.6% are male, average age 38.6.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Golf club audience in Ireland
MetricValue
Female45.4%
Male54.6%
Average age38.6
Estimated audience size720,135
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Golf club audience in Ireland
Age bracketShare%
16-1924%
20-2917%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Golf club audience comes from Ireland.

Worldwide audience distribution share by country for Golf club
CountryShare
United States25.7%
Japan17.3%
China12.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf club audience
#·InterestCategoryAffinity×
01NBA FinalsSports2.04×
02NBA playoffsSports2.00×
03Inter MilanSports1.92×
04The Open ChampionshipSports1.82×
05Masters TournamentSports1.80×
06Rory McIlroySports1.78×
07Golf cartSports1.78×
08PGA ChampionshipSports1.76×
09Ryder CupSports1.74×
10Evan FergusonSports1.68×
11Serie ASports1.64×
12TwitchGames1.62×
13La LigaSports1.58×
14PGA TourSports1.56×
15Scottie SchefflerSports1.52×
16Juventus F.C.Sports1.52×
17Real Madrid C.F.Sports1.51×
18Golf ballSports1.51×
19The Tour ChampionshipSports1.51×
20Cristiano RonaldoSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Golf club audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.99×
Design AffinityPREMIUM0.89×
IndividualismJOY0.81×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Golf club audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
PatriotismCONSERVATISM0.76×
TravellingTHRILL0.77×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Golf club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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