A data profile of the people who buy, follow and care about American football in Australia — modelled from more than twelve digital signal sources. American football has an estimated audience of 4,166,506 people in Australia.
The average American football fan in Australia is 38.7 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Mississippi State Bulldogs football, with strongest over-indexing on Mississippi State Bulldogs football (1.56× the country average).
Demographically, the American football audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 8 regions tracked by Rascasse.
The typical American football fan in Australia is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Mississippi State Bulldogs football.
The key figures that characterise the American football profile in Australia.
39.8% are female, 60.2% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 38.7 |
| Estimated audience size | 4,166,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide American football audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
Where the American football audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~400K | 1.24× | |
| 02 | Victoria | ~1.5M | 1.08× | |
| 03 | Western Australia | ~500K | 1.07× | |
| 04 | Australian Capital Territory | ~90K | 1.00× | |
| 05 | Tasmania | ~90K | 0.99× | |
| 06 | Northern Territory | ~40K | 0.95× | |
| 07 | New South Wales | ~1.5M | 0.93× | |
| 08 | Queensland | ~900K | 0.92× |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mississippi State Bulldogs football | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.91× | |
| Sports Activity | POWER | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Indulgence | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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