Rascasse Audience Intelligence

American football Audience in Colombia

A data profile of the people who buy, follow and care about American football in Colombia — modelled from more than twelve digital signal sources. American football has an estimated audience of 2,362,345 people in Colombia.

#10among Sport in Colombia
#521among Topic in Colombia
#32in Sports

American football has an estimated audience of 2,362,345 people in Colombia. 42.9% are female, 57.1% are male, average age 34.9. Top brand affinities: Miami Dolphins, Lacrosse, Florentino Pérez, Grigor Dimitrov, Tua Tagovailoa.

Top brand affinities include Miami Dolphins, Lacrosse, Florentino Pérez, with strongest over-indexing on Miami Dolphins (2.48× the country average).

Demographically, the American football audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical American football fan in Colombia is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Miami Dolphins.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the American football profile in Colombia.

Audience size
2.4M
in Colombia
Gender
42.9%
57.1% male
Age
34.9
average years
Country rank
#693
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American football fans

42.9% are female, 57.1% are male, average age 34.9.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for American football audience in Colombia
MetricValue
Female42.9%
Male57.1%
Average age34.9
Estimated audience size2,362,345
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the American football audience in Colombia
Age bracketShare%
16-1928%
20-2925%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

0.9%

of the worldwide American football audience comes from Colombia.

Worldwide audience distribution share by country for American football
CountryShare
United States34.4%
Japan4.5%
Italy4.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American football audience
#·InterestCategoryAffinity×
01Miami DolphinsSports2.48×
02Giant BombGames1.83×
03Tua TagovailoaSports1.81×
04Mike McDanielSports1.81×
05Florentino PérezPolitics & Society1.75×
06LacrosseSports1.56×
07Grigor DimitrovSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by American football audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.05×
Career OrientationPOWER1.03×
IndulgenceJOY0.98×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by American football audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.72×
PatriotismCONSERVATISM0.72×
CreativityOPEN0.94×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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