A data profile of the people who buy, follow and care about American football in Colombia — modelled from more than twelve digital signal sources. American football has an estimated audience of 2,362,345 people in Colombia.
American football has an estimated audience of 2,362,345 people in Colombia. 42.9% are female, 57.1% are male, average age 34.9. Top brand affinities: Miami Dolphins, Lacrosse, Florentino Pérez, Grigor Dimitrov, Tua Tagovailoa.
Top brand affinities include Miami Dolphins, Lacrosse, Florentino Pérez, with strongest over-indexing on Miami Dolphins (2.48× the country average).
Demographically, the American football audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical American football fan in Colombia is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Miami Dolphins.
The key figures that characterise the American football profile in Colombia.
42.9% are female, 57.1% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 34.9 |
| Estimated audience size | 2,362,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide American football audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami Dolphins | Sports | 2.48× | ||
| 02 | Giant Bomb | Games | 1.83× | ||
| 03 | Tua Tagovailoa | Sports | 1.81× | ||
| 04 | Mike McDaniel | Sports | 1.81× | ||
| 05 | Florentino Pérez | Politics & Society | 1.75× | ||
| 06 | Lacrosse | Sports | 1.56× | ||
| 07 | Grigor Dimitrov | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.05× | |
| Career Orientation | POWER | 1.03× | |
| Indulgence | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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