Rascasse Audience Intelligence

Volleyball Audience in Colombia

A data profile of the people who buy, follow and care about Volleyball in Colombia — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 3,314,939 people in Colombia.

#4among Sport in Colombia
#318among Topic in Colombia
#16in Sports

Volleyball has an estimated audience of 3,314,939 people in Colombia. 42.9% are female, 57.1% are male, average age 34.9. Top brand affinities: Club Atlético Independiente, Club Atlético Vélez Sarsfield, FK Velež Mostar, Naked and Afraid, sleek magazine.

Top brand affinities include Club Atlético Independiente, Club Atlético Vélez Sarsfield, FK Velež Mostar, with strongest over-indexing on Club Atlético Independiente (1.55× the country average).

Demographically, the Volleyball audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Volleyball fan in Colombia is more male, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Club Atlético Independiente.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Volleyball profile in Colombia.

Audience size
3.3M
in Colombia
Gender
42.9%
57.1% male
Age
34.9
average years
Country rank
#428
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volleyball fans

42.9% are female, 57.1% are male, average age 34.9.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Volleyball audience in Colombia
MetricValue
Female42.9%
Male57.1%
Average age34.9
Estimated audience size3,314,939
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Volleyball audience in Colombia
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4915%
50+13%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Volleyball audience comes from Colombia.

Worldwide audience distribution share by country for Volleyball
CountryShare
United States13.9%
Japan8.6%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volleyball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volleyball audience
#·InterestCategoryAffinity×
01FK Velež MostarSports1.60×
02Club Atlético IndependienteSports1.55×
03Naked and AfraidMovies & TV1.55×
04KALIMMusic & Radio1.55×
05SymbaMusic & Radio1.55×
06Luciano (singer)Music & Radio1.55×
07JazeekMusic & Radio1.55×
08Arafat Abou-ChakerPolitics & Society1.55×
09Sosa La MMusic & Radio1.55×
10Kalazh44Music & Radio1.55×
11Club Atlético Vélez SarsfieldSports1.52×
12sleek magazineArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volleyball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Volleyball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.17×
Risk AppetiteTHRILL1.01×
IndulgenceJOY0.89×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Volleyball audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
IndividualismJOY0.55×
CreativityOPEN0.84×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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