A data profile of the people who buy, follow and care about Baseball in Colombia — modelled from more than twelve digital signal sources. Baseball has an estimated audience of 4,400,437 people in Colombia.
Baseball has an estimated audience of 4,400,437 people in Colombia. 48.1% are female, 51.9% are male, average age 35.5. Top brand affinities: Ravenna, Incentive, Satellite Internet access, Eudora, Kansas, Tax break.
Top brand affinities include Ravenna, Incentive, Satellite Internet access, with strongest over-indexing on Ravenna (1.56× the country average).
Demographically, the Baseball audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Baseball fan in Colombia is balanced, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Ravenna.
The key figures that characterise the Baseball profile in Colombia.
48.1% are female, 51.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 35.5 |
| Estimated audience size | 4,400,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Baseball audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 8.0% |
| China | 4.6% |
The strongest cross-interests of the Baseball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leones de Yucatán | Sports | 2.08× | ||
| 02 | Guerreros de Oaxaca | Topic | 2.00× | ||
| 03 | Eudora, Kansas | Travel & Leisure | 1.91× | ||
| 04 | SOCAR | Business & Career | 1.69× | ||
| 05 | Incentive | Business & Career | 1.67× | ||
| 06 | Tax break | Politics & Society | 1.66× | ||
| 07 | Habana (baseball club) | Sports | 1.59× | ||
| 08 | EMC Corporation | Technology & Electronics | 1.58× | ||
| 09 | Ravenna | Travel & Leisure | 1.56× | ||
| 10 | Satellite Internet access | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Career Orientation | POWER | 0.89× | |
| Indulgence | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Individualism | JOY | 0.42× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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