A data profile of the people who buy, follow and care about Swimming in Colombia — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 2,691,228 people in Colombia.
Swimming has an estimated audience of 2,691,228 people in Colombia. 54.3% are female, 45.7% are male, average age 35.4. Top brand affinities: Musical improvisation, Freestyle swimming, Swimming stroke, Child development, Freestyle music.
Top brand affinities include Musical improvisation, Freestyle swimming, Swimming stroke, with strongest over-indexing on Musical improvisation (2.41× the country average).
Demographically, the Swimming audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Swimming fan in Colombia is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Musical improvisation.
The key figures that characterise the Swimming profile in Colombia.
54.3% are female, 45.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 35.4 |
| Estimated audience size | 2,691,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Swimming audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming stroke | Sports | 3.03× | ||
| 02 | Front crawl | Sports | 2.83× | ||
| 03 | Medley swimming | Sports | 2.79× | ||
| 04 | Musical improvisation | Music & Radio | 2.41× | ||
| 05 | Freestyle swimming | Sports | 2.02× | ||
| 06 | Glitch | Movies & TV | 1.92× | ||
| 07 | Chicago Fire (TV series) | Movies & TV | 1.82× | ||
| 08 | Employment contract | Business & Career | 1.81× | ||
| 09 | Kurt Cobain | Music & Radio | 1.71× | ||
| 10 | Human swimming | Sports | 1.64× | ||
| 11 | Flu season | Health | 1.64× | ||
| 12 | Vaccine-preventable diseases | Health | 1.63× | ||
| 13 | Alta Moda | Fashion & Accessoires | 1.59× | ||
| 14 | Health insurance | Business & Career | 1.58× | ||
| 15 | Banana Republic | Fashion & Accessoires | 1.54× | ||
| 16 | Child development | Business & Career | 1.53× | ||
| 17 | Freestyle music | Music & Radio | 1.53× | ||
| 18 | Improvisation | Music & Radio | 1.52× | ||
| 19 | Allergy | Health | 1.52× | ||
| 20 | Hair serum | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.14× | |
| Creativity | OPEN | 1.11× | |
| Individualism | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.75× | |
| Indulgence | JOY | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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