Rascasse Audience Intelligence

Soccer Audience in Colombia

A data profile of the people who buy, follow and care about Soccer in Colombia — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 10,661,032 people in Colombia.

#1among Sport in Colombia
#13among Topic in Colombia
#4in Sports

Soccer has an estimated audience of 10,661,032 people in Colombia. 50.6% are female, 49.4% are male, average age 36.1. Top brand affinities: Ravenna, Incentive, Satellite Internet access, Los Remedios, Emoticon.

Top brand affinities include Ravenna, Incentive, Satellite Internet access, with strongest over-indexing on Ravenna (1.58× the country average).

Demographically, the Soccer audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical Soccer fan in Colombia is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Ravenna.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Soccer profile in Colombia.

Audience size
10.7M
in Colombia
Gender
50.6%
49.4% male
Age
36.1
average years
Country rank
#23
Topic in Colombia
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

50.6% are female, 49.4% are male, average age 36.1.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Soccer audience in Colombia
MetricValue
Female50.6%
Male49.4%
Average age36.1
Estimated audience size10,661,032
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Soccer audience in Colombia
Age bracketShare%
16-1927%
20-2923%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Soccer audience comes from Colombia.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01Satellite Internet accessTechnology & Electronics1.95×
02Tax breakPolitics & Society1.95×
03IncentiveBusiness & Career1.85×
04Eudora, KansasTravel & Leisure1.82×
05EMC CorporationTechnology & Electronics1.75×
06Legion of Super-HeroesLiterature1.70×
07SOCARBusiness & Career1.70×
08Big NewsMovies & TV1.68×
09Slotomania - Slot MachinesGames1.63×
10RavennaTravel & Leisure1.58×
11Los RemediosTravel & Leisure1.55×
12EmoticonInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER0.81×
Risk AppetiteTHRILL0.80×
IndulgenceJOY0.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
IndividualismJOY0.36×
CreativityOPEN0.70×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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