A data profile of the people who buy, follow and care about Soccer in Colombia — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 10,661,032 people in Colombia.
Soccer has an estimated audience of 10,661,032 people in Colombia. 50.6% are female, 49.4% are male, average age 36.1. Top brand affinities: Ravenna, Incentive, Satellite Internet access, Los Remedios, Emoticon.
Top brand affinities include Ravenna, Incentive, Satellite Internet access, with strongest over-indexing on Ravenna (1.58× the country average).
Demographically, the Soccer audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Soccer fan in Colombia is balanced, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Ravenna.
The key figures that characterise the Soccer profile in Colombia.
50.6% are female, 49.4% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.1 |
| Estimated audience size | 10,661,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Soccer audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satellite Internet access | Technology & Electronics | 1.95× | ||
| 02 | Tax break | Politics & Society | 1.95× | ||
| 03 | Incentive | Business & Career | 1.85× | ||
| 04 | Eudora, Kansas | Travel & Leisure | 1.82× | ||
| 05 | EMC Corporation | Technology & Electronics | 1.75× | ||
| 06 | Legion of Super-Heroes | Literature | 1.70× | ||
| 07 | SOCAR | Business & Career | 1.70× | ||
| 08 | Big News | Movies & TV | 1.68× | ||
| 09 | Slotomania - Slot Machines | Games | 1.63× | ||
| 10 | Ravenna | Travel & Leisure | 1.58× | ||
| 11 | Los Remedios | Travel & Leisure | 1.55× | ||
| 12 | Emoticon | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.81× | |
| Risk Appetite | THRILL | 0.80× | |
| Indulgence | JOY | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Individualism | JOY | 0.36× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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