A data profile of the people who buy, follow and care about American football in Poland — modelled from more than twelve digital signal sources. American football has an estimated audience of 2,312,561 people in Poland.
American football has an estimated audience of 2,312,561 people in Poland. 46.4% are female, 53.6% are male, average age 34.0. Top brand affinities: Soccer, Ekstraklasa, TVP Sport, Team sport, Sofascore.
Top brand affinities include Soccer, Ekstraklasa, TVP Sport, with strongest over-indexing on Soccer (1.58× the country average).
Demographically, the American football audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The typical American football fan in Poland is balanced, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Soccer.
The key figures that characterise the American football profile in Poland.
46.4% are female, 53.6% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 34.0 |
| Estimated audience size | 2,312,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide American football audience comes from Poland.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marc-André ter Stegen | Sports | 2.14× | ||
| 02 | Roberto Carlos (singer) | Music & Radio | 2.08× | ||
| 03 | ŁKS Łódź | Sports | 1.94× | ||
| 04 | Sofascore | Sports | 1.92× | ||
| 05 | Borussia Dortmund | Sports | 1.77× | ||
| 06 | Transfermarkt | Sports | 1.69× | ||
| 07 | Mahjong | Games | 1.65× | ||
| 08 | Dancesport | Sports | 1.65× | ||
| 09 | Polsat Sport | Sports | 1.62× | ||
| 10 | Bundesliga | Sports | 1.61× | ||
| 11 | Epilator | Beauty & Wellness | 1.60× | ||
| 12 | Soccer | Sports | 1.58× | ||
| 13 | Ranch | Travel & Leisure | 1.58× | ||
| 14 | La Liga | Sports | 1.57× | ||
| 15 | Ekstraklasa | Sports | 1.54× | ||
| 16 | Team sport | Sports | 1.54× | ||
| 17 | Climbing shoe | Sports | 1.54× | ||
| 18 | Łączy nas piłka | Sports | 1.53× | ||
| 19 | NFL | Sports | 1.51× | ||
| 20 | TVP Sport | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.09× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Urban Lifestyle | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.73× | |
| Travelling | THRILL | 0.80× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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