A data profile of the people who buy, follow and care about American football in Indonesia — modelled from more than twelve digital signal sources. American football has an estimated audience of 3,833,687 people in Indonesia.
American football has an estimated audience of 3,833,687 people in Indonesia. 30.7% are female, 69.3% are male, average age 34.9. Top brand affinities: Persib Bandung, Liga Champions, PSM Makassar, Creative Commons, Goyang.
Top brand affinities include Persib Bandung, Liga Champions, PSM Makassar, with strongest over-indexing on Persib Bandung (2.53× the country average).
Demographically, the American football audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
The typical American football fan in Indonesia is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Persib Bandung.
The key figures that characterise the American football profile in Indonesia.
30.7% are female, 69.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 34.9 |
| Estimated audience size | 3,833,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide American football audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Persib Bandung | Sports | 2.53× | ||
| 02 | Cerezo Osaka | Sports | 2.32× | ||
| 03 | Liga Champions | Sports | 1.83× | ||
| 04 | MK | Music & Radio | 1.79× | ||
| 05 | PSM Makassar | Sports | 1.73× | ||
| 06 | Aga Khan University | Business & Career | 1.70× | ||
| 07 | Goyang | Travel & Leisure | 1.68× | ||
| 08 | Film series | Movies & TV | 1.68× | ||
| 09 | HD Movies | Movies & TV | 1.67× | ||
| 10 | Data compression | Technology & Electronics | 1.64× | ||
| 11 | Chuuk Lagoon | Travel & Leisure | 1.61× | ||
| 12 | Creative Commons | Technology & Electronics | 1.59× | ||
| 13 | Gado-gado | Food & Beverages | 1.59× | ||
| 14 | PSS Sleman | Sports | 1.58× | ||
| 15 | AFC Asian Cup | Sports | 1.58× | ||
| 16 | Bola (tabloid) | News | 1.57× | ||
| 17 | Indonesia Super League | Sports | 1.57× | ||
| 18 | Persipura Jayapura | Sports | 1.53× | ||
| 19 | Apsara | Politics & Society | 1.53× | ||
| 20 | Texting | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.07× | |
| Design Affinity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.37× | |
| Healthy Lifestyle | BALANCE | 0.43× | |
| Patriotism | CONSERVATISM | 0.43× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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