Rascasse Audience Intelligence

Golf Audience in Indonesia

A data profile of the people who buy, follow and care about Golf in Indonesia — modelled from more than twelve digital signal sources. Golf has an estimated audience of 4,881,311 people in Indonesia.

#5among Sport in Indonesia
#252among Topic in Indonesia
#29in Sports

The average Golf fan in Indonesia is 38.2 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, Central Java.

Top brand affinities include Korean Tour, Korean movies, Park Bo-gum, with strongest over-indexing on Korean Tour (5.86× the country average).

Demographically, the Golf audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Golf fan in Indonesia is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Korean Tour.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Golf profile in Indonesia.

Audience size
4.9M
in Indonesia
Gender
38.9%
61.1% male
Age
38.2
average years
Country rank
#340
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf fans

38.9% are female, 61.1% are male, average age 38.2.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Golf audience in Indonesia
MetricValue
Female38.9%
Male61.1%
Average age38.2
Estimated audience size4,881,311
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Golf audience in Indonesia
Age bracketShare%
16-1913%
20-2928%
30-3926%
40-4920%
50+13%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Golf audience comes from Indonesia.

Worldwide audience distribution share by country for Golf
CountryShare
United States22.1%
Japan7.4%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golf audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Golf fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~300K3.26×
02South Kalimantan~200K2.37×
03Jakarta~900K2.19×
04Riau Islands~90K1.76×
05South Sumatra~200K1.70×
06Banten~300K1.50×
07East Kalimantan~100K1.40×
08Lampung~100K1.30×
09Bangka-Belitung Islands~30K1.24×
10West Nusa Tenggara~70K1.15×
11West Java~900K1.14×
12Special Region of Yogyakarta~90K1.09×
13West Kalimantan~80K1.07×
14West Papua~10K0.91×
15Central Kalimantan~30K0.87×
16West Sulawesi~20K0.87×
17North Kalimantan~10K0.87×
18Bengkulu~30K0.86×
19South Sulawesi~100K0.85×
20Papua (province)~20K0.85×
21Central Java~400K0.84×
22Gorontalo (disambiguation)(2)~20K0.84×
23North Maluku~10K0.84×
24Jambi~40K0.81×
25North Sulawesi~40K0.81×
26Maluku~20K0.80×
27Riau~90K0.76×
28Southeast Sulawesi~30K0.76×
29East Java~400K0.73×
30Central Sulawesi~30K0.73×
31North Sumatra~200K0.71×
32East Nusa Tenggara~40K0.68×
33Aceh~40K0.65×
34West Sumatra~50K0.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf audience
#·InterestCategoryAffinity×
01Korean TourPOI5.86×
02TOPIKBusiness & Career5.67×
03Park Bo-gumMovies & TV5.57×
04seventeenMusic & Radio4.71×
05Bae SuzyMovies & TV4.66×
06K-DramasMovies & TV4.10×
07Lee Min-hoFashion & Accessoires3.65×
08Song Hye-kyoFashion & Accessoires3.39×
09Korean moviesMovies & TV3.21×
10Song Joong-kiMovies & TV3.12×
11IU (singer)Music & Radio3.11×
12Gong YooMovies & TV2.99×
13LØLØMusic & Radio2.79×
14BTSMusic & Radio2.15×
15Google BooksLiterature1.97×
16Non-fiction booksLiterature1.68×
17It (novel)Literature1.66×
18OLXShopping1.54×
19Casino gamesGames1.54×
20AllkpopMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Golf audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.03×
TravellingTHRILL0.94×
IndividualismJOY0.93×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Golf audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Social Media UsageJOY0.83×
Risk AppetiteTHRILL0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Golf have in Indonesia?

Golf has an estimated audience of 4,881,311 people in Indonesia, concentrated in West Java and Jakarta.

02

What is the gender split and age of Golf fans?

38.9% of Golf fans are female, 61.1% are male, with an average age of 38.2 years.

03

Which brands do Golf fans like most?

Golf fans show strongest brand affinity for Korean Tour (5.86×), Korean movies (3.21×), and Park Bo-gum (5.57×) over the country average.

04

Where do Golf fans live in Indonesia?

Golf fans in Indonesia are most concentrated in West Java (reach ~900K), Jakarta (reach ~900K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Golf fans also like?

Beyond Golf itself, the audience over-indexes on Korean movies (3.21×), Park Bo-gum (5.57×), seventeen (4.71×), and K-Dramas (4.1×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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