Rascasse Audience Intelligence

Martial arts Audience in Indonesia

A data profile of the people who buy, follow and care about Martial arts in Indonesia — modelled from more than twelve digital signal sources. Martial arts has an estimated audience of 3,882,674 people in Indonesia.

#6among Sport in Indonesia
#346among Topic in Indonesia
#33in Sports

Martial arts has an estimated audience of 3,882,674 people in Indonesia. 17.6% are female, 82.4% are male, average age 36.0. Top brand affinities: Telegram, High-definition television, Ultimate Fighting Championship, Radio, Online chat.

Top brand affinities include Telegram, High-definition television, Ultimate Fighting Championship, with strongest over-indexing on Telegram (2.27× the country average).

Demographically, the Martial arts audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Martial arts fan in Indonesia is more male, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Telegram.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Martial arts profile in Indonesia.

Audience size
3.9M
in Indonesia
Gender
17.6%
82.4% male
Age
36.0
average years
Country rank
#468
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martial arts fans

17.6% are female, 82.4% are male, average age 36.0.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Martial arts audience in Indonesia
MetricValue
Female17.6%
Male82.4%
Average age36.0
Estimated audience size3,882,674
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Martial arts audience in Indonesia
Age bracketShare%
16-1920%
20-2928%
30-3924%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Martial arts audience comes from Indonesia.

Worldwide audience distribution share by country for Martial arts
CountryShare
United States23.1%
United Kingdom4.9%
Italy4.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martial arts audience
#·InterestCategoryAffinity×
01Portugal national football teamSports2.69×
02Ultimate Fighting ChampionshipSports2.43×
03TelegramInternet & Social Media2.27×
04RadioTechnology & Electronics2.22×
05Rugby unionSports2.22×
06Self-defenseSports2.01×
07Breakfast televisionMovies & TV2.00×
08romantic comediesMovies & TV1.87×
09BuddhismHealth1.72×
10FIFA (video game series)Games1.71×
11Investment managementBusiness & Career1.70×
12NASDAQBusiness & Career1.64×
13Casual gameGames1.64×
14Online chatTechnology & Electronics1.62×
15WWESports1.60×
16Self-employmentBusiness & Career1.59×
17HinduismPolitics & Society1.55×
18AFC AjaxSports1.54×
19High-definition televisionTechnology & Electronics1.51×
20TelkomselTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Martial arts audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.49×
ExtroversionTHRILL1.38×
Risk AppetiteTHRILL1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Martial arts audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.77×
Quality AwarenessPREMIUM0.82×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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